The Royal Mail did the legwork on this one, and they found that when a leaflet drop takes place, that leaflet would continue to work for as long as it is in the house. A lot of people think that the leaflets delivered through the letterbox in a leaflet drop, simply end up in the dustbin. But the truth is that a lot of leaflets stay put four weeks after they’ve been delivered, possibly because people think they might need the service or the goods advertised. And of course the longer a leaflet stays around, the more people in the household see it.  

The survey that was carried out by the Royal mail comma showed that leaflets posted through letterboxes, remain in the home four on average about 38 days. In the case of direct mail postings they are likely to stay in the home for only 17 days.  

The Royal mail survey also showed that leaflets that were relevant to the local area or that contained time sensitive details such as offers that were ending on a certain date, were the leaflets most likely to be retained in the house and to be looked at the most times.

The survey said that the kitchen was the most popular place in which leaflets were likely to be displayed and of all the people surveyed over half said this was their choice with around 30% saying that the dining room was where their leaflets were kept. Maybe surprisingly, the hallway was not very popular with fewer than 20% of people saying that they kept their leaflets there. Down at the bottom of the list of favourite places to keep a leaflet were the study at 5%, a rather intriguing 3% in the bedroom, and an even more intriguing 1% keeping their leaflets in the bathroom!

At JogPost we cannot promise that your leaflet will be given pride of place in anyone’s bedroom or bathroom, but we can promise our expertise to help you ensure but your leaflet campaign offers you the very best chance of a good ROI.

https://www.royalmail.com/sites/default/files/Royal-Mail-MarketReach-Private-Life-of-Mail.pdf