Since you know that you have just carried out a leaflet campaign, you need to be ready to handle any response, and the best way to do that is definitely not with inviting your prospective client to leave a voicemail. For the period after the leaflet drop if you cannot take the calls yourself, then make sure that whoever is taking calls is up-to-date with what you have been doing and has some deal closing responses ready for anyone who calls. Using a script for your call answerer to work from is a very good idea. And make sure the person that you get to undertake this very important role, is able to sound friendly, welcoming and informed and is also able to tell you how serious the caller appeared to be. After all time and money has gone into your leaflet drop, it would be crazy not to be ready to make those sales, when the phone starts to ring. 

How to leave your leaflet response dead in the water! (Lots of nautical references today!)  

As well as knowing the best things to do to make your leaflet drop a success, it is important to know what you definitely don’t want to do! Here is number one on our list of ‘don’ts’ when it comes to planning your leaflet drop. We know that there are lots of options out there, but trust us when we tell you that one of these in particular is simply not even worth considering.

Do not consider having your leaflets delivered inside a magazine or a free newspaper. Response rates for leaflet drops can be tricky in the first place, burying your leaflet inside magazine or paper with lots of other leaflets, definitely will not improve the situation. Your response rate is likely to be lower, and our advice would be that although it’s cheap, don’t do it. If you’re determined to be in the newspaper, instead of shoving a leaflet in it, why not take out an advert?

I know that we’ve mentioned this before, but it is really important that you gather all the response and feedback you can and any trackable data from each of your leaflet campaigns. Then you need to take time to examine what lessons you can learn and refine your next leaflet drop with your newly acquired knowledge. This is the best way to ensure that your leaflet drops become more lucrative every time you run them. Like anything else, there is no shortcut. 

At JogPost we would always advise that you take your time and avoid the pitfalls and you will soon see the impact on your ROI.