Shane Edwards • October 14, 2019
Get Your New Business On The Map
It’s an exciting time, your funding is in place and you’ve set up your equipment and taken on the staff that you need. The next task is to get the customers you need! At JogPost we know that those first few months in business can make the difference between succeeding or failing, so you need to make sure but you get your name out there, fast.
Brand Building
The first thing you need to do is to build your brand. That means choosing a strong and memorable business name and also a strap line and a logo that clearly conveys what it is you’re offering. It can be worth making the extra investments and getting professionals to do the initial designs and wording for you. After all, this is the logo and the branding but you’re always going to be known by.
Getting the word out
Once you have your logo then it’s a matter of getting it seen as much as possible. That means putting your logo on staff uniforms, printing business cards, putting your logo and details on signs and on stationery under email signatures and even getting your car, as well as any business vehicles branded with your telephone number and what you offer, on the side. You’d be surprised how many people you can reach while you’re waiting in that traffic jam or queuing at the lights!
Research is key
Next comes doing the leg-work and doing the research. This is going to give you the essential understanding of the marketplace you’re launching yourself into. Have a look at what other businesses like yours are doing and then go one better! Get a clear idea of where you fit into the local market and formulate a clear idea of what it is about your business that sets it apart from other people in the same line as you are. It’s all about who the customer thinks is going to give them the best service. Make sure they think it’s you!
Your first leaflet drop
Being new in the marketplace means getting your name and your service out there, and the best way that we think you can do that is with a leaflet drop. Have a look at the other blogs we have written that give great advice on how to make your leaflet stand out from the crowd and make the impact that you need it to. At JogPost we have a wealth of experience with new businesses and will be happy to answer any questions you might have about helping you make your debut with a successful leaflet drop.
Leaflet vs. Internet
Although you may think that sending out emails would be the best way to reach your prospective clients, people are beginning to realise that the leaflet drop is fast overtaking the sales email in popularity and effectiveness.
At JogPost we love to do our bit to help new businesses make their mark, and we will be happy to help you with your first leaflet drop.
