Now that you have decided that a leaflet campaign is going to be the way to go (and it is!) then you have to get beyond the first drop and think longer term. One drop does not a campaign make, as they say! A good campaign is definitely going to be better! At JogPost we specialise in leaflet printing, leaflet design and leaflet distribution. We have done drops of all sizes, and we know that the campaign works best! We also think it is better to concentrate a smaller area at first rather than the whole town. 

This is how it works: 

First Drop

This will get you a very specific type of response. The people who respond will be ones that you have caught just as they were thinking they needed to buy what you are selling. Your beautifully crafted leaflet is just the thing to spur them into action.

Second drop 

These people have seen your first leaflet and it is stuck in their memory. Now that they have had time to file and retrieve it from their memory banks, they will be ready to consider buying from you. You will also, of course, pick up more first-drop buyers (who need what you have).

Third drop 

By now your name and leaflet will have stuck in the minds of your target audience. They can see that you are serious and that you are in their ‘hood! Your name will be recognized and trusted. Your crafted flyer will be in drawers and on mantelpieces, ready for the moment when they need your service. You feel like someone they already know. 

Timing

This can vary of course, but our experience has shown that it is better to go for frequent drops at the beginning of a campaign. The aim is to get your name in people’s minds, leave it too long and they will have forgotten and you will have to start to make an impression all over again. JogPost have found that drops at ten to thirty-day intervals seem to work best. 

Memory imprint 

The first drop and maybe the second will imprint your name and service on the subconscious mind of the recipient but going one step further will move that imprint to the conscious mind, and now you are first in line for their business! 

There is no doubt (figures don’t lie) that a leafleting campaign is going to be something that will give your company and your offering, a boost. At JogPost we have worked for companies large and small to get them in front of the people who are going to want their goods or services. 

Think back, we can all remember a leaflet that made an impression on us and that we remember. I can remember the first chimney sweep leaflet I had, the sooty faced sweep holding his brush his white teeth beaming in a smile reminded me firstly that I needed to get the chimney swept and secondly that he was local. He still comes to me every year!