You already know that a leaflet drop can be a very effective marketing tool. You can reach your customers at home, and ensure that at the very least they glance at your flyer or leaflet rather than the ‘press delete’ treatment that is the fate of many sales emails! But your leaflet is going to be the star that steals the show. So how do you make sure that it is up to the task? At JogPost your business is our business and we have some tips you might find helpful.

Don’t cut corners

The first thing you need to do is commit to what you are going to do, approach it with wholehearted belief that this is absolutely the right thing to do for your business. Pay for the best that you can afford in the way of leaflet design and all the other things that will make yours the leaflet that people notice and respond to. Your leaflet should contain:

• Professional attention grabbing design

• A striking headline front and back

• Print on good quality paper

• A really strong call-to-action

• A time limited offer

• Clear contact details

You should check how the paper you are going to use to feels like in your hands. You can be sure that your intended customer will react, even subconsciously to better and more substantial paper. 

Next pick a size that everyone else isn’t. Standing out is all about being different. Another common error is to cram as much info onto the leaflet as you can. Something simple, stand out and eye catching will do better. That way the potential customer can take it all in at a glance, rather than having to plough though a lot of small print to arrive at your message. 

Delivery Strategy

So now you have your beautiful leaflet that cannot fail to attract new customers, have you formulated your delivery strategy? That’s right, you need one! Don’t fall at the last hurdle, don’t press your family and friends into delivery or bung the lads at five a side a few quid to shove them through letterboxes. 

The way that your leaflet and ultimately your business is judged will not only depend on what that leaflet looks like but also on how it’s delivered. No one is going to value a leaflet that is posted, three or four at a time through the letter box or if they see a load of them dumped in a bin down the street. 

And that is where we come in. At JogPost we have a lot of experience in leaflet dropping - the right way. We will work with you to identify the right area and the right number of leaflets for your drop. In fact, we will do everything that we can to ensure that your leaflet drop makes a real difference to your business and give you a real chance of attracting new customers. Call us and find out what we know!