It is all about the digital message and digital marketing these days but the signs are that people are tiring of this method of delivery, fast!

There is a chance for you here! Be ahead of the trend and get more customers through a good old-fashioned leaflet drop. It may be cost that is holding you back but perhaps you need to think of a leaflet campaign in terms of ROI (return on investment)? To help convince you we have put together five good reasons to launch a leaflet campaign that will reach and convert more customers.

With sometimes hundreds of sales emails hitting our inboxes every day how many of us just put our finger on delete and watch them all disappear into cyber space. We are in digital advertising fatigue. Print to the rescue! With an approach that cannot be deleted and that arrives in the letterbox, so at least will be glanced at, and then it will come down to how eye catching you’ve made your leaflet!

People really do like to hold a leaflet or flyer in their hand and to be able to put it to one side if they don’t need it right now, so they have it to refer to in the future. You can’t say that about a digital message!

Brand awareness is far more likely to be enhanced by a leaflet campaign than a sales email. Keeping that brand awareness at the front of people’s minds will be accomplished by delivery of leaflets to say 25,000 homes every month that will reap a harvest of enquiries and is proven to be more effective than sending a direct mail to 250,000 people! It will also evoke an emotional response, at a rate of over thirty times more than anything you can send by email.

A leaflet or flyer has a more authentic feel and usually has verifiable address and contact details in the local area and people will trust that. We are all very well aware of the scams and other hoaxes that populate the Internet so a leaflet is likely to be much better received.

At JogPost we are proud of being leaders in an industry that is reviving the lost art of person-to-person contact and we are here to advise you on every aspect of your leaflet drop from leaflet design, leaflet printing, leaflet distribution and execution. We are even ready to have you ride shotgun with us, to see how it all happens!

Now that you can see how much a leaflet campaign can do for your business all that needs to be done now is to contact us for your first or next leaflet drop and watch those sales figures increase. There is something very special about your own leaflet designed, always with your customers in mind, delivered by us who always have you in mind!