Now that you have decided that 2020 is going to be your year to employ a leaflet campaigns to improve your sales we have a few tips for you. One drop is not a campaign and there is no doubt that a good leaflet distribution campaign will be better! At JogPost we have undertaken drops of all sizes and we also think it is best to concentrate on a smaller area at first before going on to the whole town. 

This is what we suggest:

• The First drop - a very specific type of response will come from this. People responding will be those who were considering a purchase of what you are selling. Your beautiful and professionally crafted leaflet will be the perfect thing to convert considerers into purchasers!

• The Second drop – This drop will reach people who have seen your first leaflet and remember it. Now they will be ready to consider buying from you, as your name has lodged in their memory and they have thought about your services or goods. This leaflet will also have the 1st leaflet drop effect on those who are seeing it for the first time. 

• The Third drop - By now your leaflet and name as well as the goods or services you have to sell will be in the minds of your target audience. They will remember your name. Your beautifully crafted flyer will be kept safe until they need it. They will feel as though they already know you and your business. 

• The Timing - This can be varied but at JogPost we have found that a more frequent leaflet drop sequence at the beginning of your campaign works best. Because the aim is to get your name familiar to people, if you leave it too long between drops, they may have forgotten and you will have to make an impression on them all over again. We have found that leaflet drops at 10 to 30 day intervals seem to get the best results. 

• Imprinting on Memory – The first leaflet drop and possibly the second will do the job of imprinting your name and service on the subconscious of the potential customer. Taking it a step further will move that subconscious thought into the conscious mind, and now you will be primed and ready to receive their business! 

There is no doubt that a leafleting campaign is going to be something that will give your business a leg up in a competitive market place. At JogPost we have worked with many companies large and small to deliver sales-increasing leaflet campaigns. We have all had a leaflet that made an impression on us and that we still remember. I can remember the first local plumber leaflet I had, the address was close to mine and a couple of reviews showed him to be excellent. In a cold snap, when my pipes burst, I was so glad I had kept his leaflet and could have him out to help me in just 30 minutes! A local service for a local person. Perfect!