At JogPost we know that it can be a bit of a jungle out there. Because of that canny businesses are always looking for new and effective ways to advertise and attract new customers. And many businesses know that leaflet distribution is a great way of getting the word out there and achieve a good ROI. The fact that leaflets sent out in a targeted campaign will be kept by recipients and then acted on later means this kind of campaign is very popular – because it gets results!

Getting your customer on board

For any business to be a success it must be able to reach customers and it has to be ready to try something new if their traditional way of advertising is not working any more. The aim should always be to attract customers and then keep them so that the business always has a solid customer base that is expanding. 

Using Social Media to broadcast your message 

It is not news that social media can be a great platform to help establish a new business. Having a ‘virtual connection’ with people who might be interested in what you have to offer can often open discussion and gradually achieve recognition for what you have to offer - that is the time when you need to plan a leaflet distribution campaign. 

The social media and leaflet combo

On a leaflet there are a lot of things you can do such as:   

• Promote your website 

• Promote social media platforms 

• Send out promotions and discounts

And on the flip side you can promote your leaflet distribution on social media, so that your potential customers know that you will be sending out promotions and information via leaflet. This symbiotic relationship will definitely help you to boost awareness for your business! 

Building a loyal fan base

If you have loyal customer they will come back to you time and time again and that will be the basis of a successful business. People respond to a show of appreciation and if you can let them know that you appreciate their interest in your business they will be yours forever! A social media presence will help keep conversation going with customers and that will keep what you are offering, in their mind. 

Use a little psychology

Using buzzwords like INSTANT, or FREE will grab attention so you should use them on your leaflet and online to catch the eye of your potential customers. Make customers feel welcome and that you are looking forward to hearing from them. Also you could adopt a theme for your website, then use that on leaflets and anywhere else you have a presence online. Brand recognition is THE way to build your business.

At JogPost we know just how powerful a well executed leaflet campaign can be and we will be happy to help you launch yours and to give you any advice you need on how to combine your online presence with a successful leaflet campaign.