Shane Edwards • Nov 14, 2019
Social Media no-nos! 5 Mistakes you might be making with a Social Media or Leaflet Campaign
Alongside leaflet delivery and distribution another crucial tool in the tool belt of getting the message out there will be the social media campaign. Social media is a great way to network and to build the brand and generally spread information about your business. Alongside a leaflet campaign it can be great aid to people in recognising and appreciating what you have to offer. However the world of social media can be a minefield. Here are five mistakes you need to avoid making with your social media campaign.
1. Overwhelming the audience
There is the temptation to put anything and everything onto your social media platform in the same way, as it can be a temptation to try to cram too much onto a leaflet. Don’t repeat yourself endlessly. Plugging your product in the same way, every day will turn people off. Steer clear of click bating too, commanding people to click ‘like’ for no particular reason is another big turnoff, you need to give something useful in return for the click.
2. Plugging the personal
Be careful not to make any posts to personal. Keep them professional. Of course developing a personality for your business or brand is important, but there is a fine line between that and becoming too personal.
3. Not tailoring posts
The main social media platforms that you are likely to use will probably be Instagram, Twitter and Facebook. But don’t cut-and-paste from one to the other. Have a look at what other people doing on the sites that you want to post on and follow suit. The same can be said about leaflet design. You can learn a lot by seeing what other people are doing, successfully.
4. Failure to check
Always make sure that anything you put in a post or other leaflet is proofread several times. There is nothing more off-putting to a potential customer than spelling mistakes. It makes it look as though you’re sloppy.
5. Having no strategy
Whether you’re talking about a leaflet campaign or a social media-marketing venture you should always have a strategy and goals in mind. If you don’t have these how will you be able to judge how successful or not your campaign has been. This is very important because it will allow you to make changes to your approach that will yield better results as you go along. It may be tempting to dump all your thoughts and hopes onto a social media platform and hope for the best, but trust us, it won’t work!
At JogPost we recognize that there are a lot of similarities between launching a leaflet distribution campaign and a social media campaign. Both need a strategy in place, and both need to follow guidelines to get the best out of them. We have observed many campaigns both online and through the leaflets that we deliver and we are confident that we can help anybody considering a leaflet campaign to make the best of their offering, through our services.
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