With about half of leaflets delivered being kept for more than a week although in fact the average is over a month, that is pretty good longevity for any message that you are sending out. And it is this time spent in our homes that is often combined with another household favourite, the fridge magnet.  

On any fridge or family sized freezer in any at home in the UK you will find an array of information and inspiration displayed and held in place by the trusty fridge magnet. Junior’s kindergarten art masterpiece jostles for prominence with the bin collection timetable and the latest offer from – yes you!

It often helps have an idea of where your leaflet will end up when you are planning the design. And with that in mind there is good argument the keeping it smaller, so that it will fit next to Junior’s artwork on the fridge. Make it too big and it can run the risk of getting crumpled easier and will not be as easy to display on a fridge or fridge freezer. Making your leaflets user-friendly, and even thinking of in terms of it being fridge magnet friendly will help give it the best chance when it drops onto the doormat.

There are companies that specialise in making fridge magnets that do the job of a leaflet and that can be distributed to households, with your message on them but we feel that often the cost of this and the actual weight of the magnets make this a less likely option, at least initially, when you are considering a marketing campaign.

We think that a good way to get to your leaflet displayed along with the shopping list, and Rover’s next vets appointment is to ask! Think about putting a little comment at the end of your advertising blurb on your leaflets inviting the recipient to keep your leaflet on the fridge door so that it’ll be handy when they need it. Most of us are working on automatic pilot most of the time, and the instruction is on your leaflet to put it on the fridge door, there’s a good chance that is what they will do.

If you follow our blogs regularly, you might be wondering how there could be so much in a leaflet drop that you might not even thought of. At JogPost we are always thinking of ways that we can improve our clients chances of getting the maximum ROI on their investment and when we do have our brainwaves, we’re happy to pass them on to you! We are always here for an informal chat before you commit to a leaflet drop, so that you can be sure that the approach you’re considering is the best one.