We have seen plenty of evidence of cheats selling themselves as experts and charging way above the odds for what they’re actually doing. It seems to be endemic across all businesses and we have certainly seen enough of it in the business of leaflet distribution. This can be real pitfall for somebody who is just starting out, and it’s not aware of exactly what they should be paying for service, and what that service should actually deliver. It’s not surprising that while they’re in the throes of getting things organised they might not be as diligent as they normally would be about checking out people selling services to them. Unfortunately as new kids on the block these are just the people who will he preyed upon by cheats and people selling substandard services.

In the many years that JogPost has been working in communities to deliver leaflets and boost sales for our customers we have helped many people get their business off the ground with successful leaflet marketing campaigns.

We all know the old saying by now, that something looks too good to be true, then it probably is. If anyone approaches you as you are setting up your business, offering leaflet distribution, before you go ahead ask these questions.

• Have you seen them advertising their services in the local area?

• Have they got a website?

• Can you actually meet them in an office to discuss what you need?

• Do they feature blogs and other tips on their website?

• Can they give you checkable data on other leaflet campaigns they’ve been involved with?

• Do they offer checking service that assures you that your leaflet drop is monitored?

• Have they got credible feedback from previous clients?

• Can they explain exactly how your leaflets up will be managed?

• Will they help you with advice about your leaflet campaign?

• Can they recommend features to do with design, copy and printing?

• Do the prices compare well with the prices of other leaflet distributors in the area for the service that they offer?

Unfortunately at JogPost, we have often had to come to the rescue of clients who have been victims of less than scrupulous people offering leaflet distribution. The old saying you get what you pay for is probably true and although we wouldn’t always claim to be the cheapest service, we think we are the best in terms of what we offer, our transparency and commitment to our clients and their leaflet campaigns.