Shane Edwards • October 29, 2019
The Leaflet’s destiny
At JogPost we know that whether it’s advertising on a billboard on TV, through a radio ad or a leaflet, the desired result is always the same - more exposure and sales for goods or services. When you ask people who’ve chosen leaflets as their way to go, some will say that they have used leaflets as part of a marketing strategy while other people will say they’ve used leaflet distribution as a sales tactic. Whatever the reason for embarking on a leaflet campaign, the aim will always be to engender interest in the person receiving the leaflet, for what you have to sell.
For a long time it was thought that leafleting was actually a bit of an outdated way of promoting goods and services, and email marketing became the tool of choice in sales campaigns. We’ve spoken before about why this is not really the truth of the matter and we’ll explain in more detail now, why we believe that.
Leaflets stick around longer
There have been a host of studies carried out that have proved that around 80% of us will keep hold of a leaflet that has come through the door, even if we don’t intend to use the advertised goods or services immediately. People will often have special places where they keep leaflets they have received in leaflet drops. Compare that to the thirty second hit of the TV ad, or an email that might be deleted before it’s even read and you begin to see why the leaflet drop is becoming so popular.
Leaflets attract buyers
Whether a leaflet is for a takeaway, or one offering double-glazing the aim is always to convince a reader who may have been considering buying that they really do want to go ahead and that that they want to go ahead using your product. And while we agree that a leaflet offering a takeaway might more immediately lead to an impulse purchase, double-glazing is less likely to but it may well sow a seed to be acted on at a later date. People are always enhancing their properties and will mull over the benefits of having the windows changed with your double-glazing leaflets never far away from them! When they decide to do something about it, your leaflet will become a familiar sight in their home and the first thing that they will pick up when they decide to act.
A good leaflet will:
• Inform the reader. The best leaflets sets out what is offered with all contact information clearly provided and with a great call to action.
• Be persuasive. Clever copywriting comes into play here - something eye-catching to persuade the reader that they really need to buy whatever you are offering.
At JogPost we have seen many a sceptic transformed into a fervent leaflet advertiser. Leaflet campaigning, whatever the product or service, gets results. Your leaflets destiny will often be a comfortable place in somebody’s home, waiting for the day when they make their mind up and make that call!
