1. The first thing you need to do when you are planning a leaflet drop, is to know the total number of letterboxes that are in the area and you are targeting.   

2. Also have a very good look at the demographics of the area so that you know that the message you are trying to get out there has the best chance of reaching the audience you think will respond best to it.

3. Conduct an actual count of the houses. You can do this online you don’t actually have to go out on foot or in your car to get the information.

4. If you think that you are going to be doing a lot of leaflet drops (and more and more people are using leaflet drops as their main means of advertising) then demographic software might be worth investing in because it will give you a good view of how any suburb, street or area is made up.

5. There can be a tendency to rule out certain areas especially if it is a first drop and you are testing the waters. However this may not always be the best way forward because sometimes you can end up being quite surprised as to where your responses come from!

Once you have done your household counts, this will give you the number of leaflets that you need to print. At JogPost we will usually advise that you work to the following formula:

You don’t have to print all the same leaflets, you can vary the look of the leaflet, but our advice would be to try to maintain the overall look so people become familiarised and recognise your leaflets when they see them.

Going for a leaflet drop that is actually less than 5000 will not give you much to go on when it comes to learning from the experience, gathering feedback or planning enhancements for any future campaign. A drop of this number is just too small to be able to work on for any of these values.

For optimal results, drops of between 15 and 30,000 are the points that you can benefit from the price advantage for a larger print run and if you order print runs in 20,000s this has the additional advantage of allowing you a heading change or if it’s needed, spelling correction.

At JogPost we often find that our customers are quite surprised when we point out to them features of leaflet drops that they have not even thought of. That’s why we are always happy to give advice to anyone considering a leaflet drop as part of their advertising campaign.