Paper, Leaflets and the Environment
At JogPost we know that we are all aware of the need to make a minimum impact on the environment by our business activities. So the question is bound to be asked, - what impact does paper have on the environment, and in particular the forests that the raw material comes from? There had been a lot of concern around the South American rainforests and more recently Australia where huge forest fires have caused such destruction over past months. So what is the impact of the paper industry on valuable natural resources?
Wood in Europe is used for papermaking
Almost 100% of the woodland from which papermaking wood originates is found in Europe. It is rare for paper mills to actually own forest, but they are always well aware of the environmental impact of their activities and mindful of the need to replant. That makes sense, when you think about, it since they are relying on these forests for the raw material they need to make paper. They clearly will have nothing to gain by overseeing the demise of the forests they rely on! It is also a fact that almost all paper manufacturers will be involved in the planting of new forested and wooded areas which are then managed and farmed for paper in a strict sustaining rotation.
Successful forest management
The proof of the pudding is in the eating and the woodlands and forests in Europe are managed so successfully that they are increasing in size every year, and this has been the case for the last ten years or more. At JogPost we are convinced that the paper industry from which your leaflets come, are doing a very good job of ensuring sustainability of woods and forests.
Paper in everyday life
Paper is used for everything from books to loo rolls but despite their being 101 different uses for paper it always seems that the printing industry comes in for the most flack. Leaflets or anything temporary like single use coffee cups are seen as a waste of resources. Critics often think that leaflets are a waste of paper because they will be thrown away or dumped. That is why, at JogPost we have developed our skills around the targeting of the correct area for a leaflet distribution in London and why we also carry out our own checks all the way through the drop. A lot of the paper used in leaflet manufacture is recycled and you can be sure that we do all that we can to uphold our environmental responsibility.
In fact only around 17% for the wood in the world will be used in the paper industry with the remainder of the world’s wood supply used in fuel, in construction and in various other industries. We think that if your look below the surface you may find a very different story than you might have imagined! Paper is degradable and as such is better for the environment than the massive amount of plastic we use, which isn’t!