This is a question we get asked a lot and we appreciate that it can be a tempting thing to do when you consider that it will cost less. So the question is the reduced cost of a combined drop outweighed by the benefit you will gain by being the only one in a leaflet drop? You could experiment and try either approach but at JogPost we have seen both sides of the delivery coin and we would say that it is always preferable to go it alone.

If you do decide to share

If you do decide to combine your leaflet distribution with someone we have got some tips that will help make sure that the drop works well for you. 

• Knowing the timetable for the drops, precisely, is vital. We’ve mentioned the ‘memory effect’ and timing of drops is designed to make the most of that, so messing about with it is not a good idea.

• Make sure that you know who you are going to be in the drop with. This is important as, believe it or not, there have been instances (not with us) where competitors have ended up in the same drop! 

• Steer clear of nesting. You know the type of thing, where lots of leaflets are delivered together. You do not want your leaflet tucked inside the local Factory Shop bargain leaflet. You need to stand out! 

• When you have a guarantee that there will be no nesting, the next thing you need to be sure of is that no more than 4 leaflets, including yours, are going to be included in the drop.

What are the advantages?

Doing a leaflet distribution London with one or two others, who are not in competition with you, does have some advantages in that you will have more control of the drop timings and how many other leaflets that will be delivered in the same drop as yours. Also, the response will probably be better and you should stand a better chance of maximising your ROI.

Check it out

Delivering leaflets can be very hard work! If you are delivering leaflets, when you reach one thousand deliveries, you will begin to feel it! Given that most drops, to be effective, would need to be around five thousand leaflets at the beginning of the scale right the way up 10-20 thousand for the most advantageous effect. Make sure that you know who will be delivering the leaflets too - whether that is going to be people they employ on a regular basis, students, other adults, or do they subcontract? Find out too how much they pay their leaflet distributors, and what sort of capacity they can handle each day/month. Also get the stats on how they break down the numbers delivered in an hour a day or a week. 

Once you have done all your homework, then go ahead and book that drop. At JogPost, we are always happy to advise.