How young is too young? (To deliver leaflets!)
There is a thing about leaflet distribution and delivery and that is, although it can seem like a good idea, and the fact that they will be happy to work for less might also seem attractive the truth is, the younger the hands you trust with your leaflets the more likely it is that things will go wrong. It is down to the logistics. Delivering in an area and in numbers in the thousands is taxing. At JogPost we have done the maths, and delivering to one thousand houses in a typical area of suburbia means walking about twenty miles. That is an awfully long way for anyone and then if that is repeated for several days on the trot, it becomes pretty much impossible, especially for a youngster. In a typical area that would mean delivery drops of about 100-120 leaflets each hour, less if you are distributing in well-to-do areas where there are all those tree lined drives to trot down!
Checking up
Some delivery companies will tell you that they check that their staff are doing a good job by back-checking or even door knocking where they ask if the leaflet has been delivered. At JogPost we do not think that this method of checking works! Here is why this kind of checking is a waste of time:
• The false negative – To get a reliable answer to the question – did you get the leaflet? - It has to be the same person who picked up the leaflet that you end up asking. They might well not have seen it if someone else in the house picked it up off the doormat, so this is not a reliable check at all.
• The False Positive - Lets say that you knock on the door and the person opening it is not at all pleased to see you. They see you as a disruption to their evening or they might even view you with suspicion. Either way they want you gone and will say what they think you want to hear to get rid of you. Confirming that they have your leaflet and are very pleased with it is the fastest way to close the conversation down so they can get back to watching Corrie. Another false result.
• Bad recall - Be honest now, can your really recall any details of a leaflet you got through your door last week? The people you ask this question of will not be able to be accurate because they will not be able to remember!
• The truth tellers - There will be people who do remember and do give the right answer, but how are you going to tell which is which? You can’t!
The bottom line is that if a company is selling you’re their services on the basis of the back-checking they do, then they are selling you a pup! At JogPost we have different ways of monitoring our drops, and we could be very happy to tell you all about them. We also offer specialised leaflet printing and leaflet design. Get in touch with us today to learn more.
