The distribution of leaflets around the UK is mostly a perfectly legal thing to do. There are some cases in which special permissions are needed if you are not to run the risk of running foul of the law. It is mostly hand-to-hand leafleting that does require permission from the local council because of regulations around where and when that sort of leafleting can be done. 

For the most part, however, leaflet drops are perfectly within the law. These are the instances when you would not need any permission:

• When a leaflet is being posted through a letterbox

• When a leaflet is being distributed within a building or a taxi or a bus 

• When a leaflet is being distributed on behalf of a charity

• Leaflets representing religious, political, or any other belief

The method that is most effective for leaflet distribution is undoubtedly the door drop, where the leaflet lands on the doormat of selected recipients and hopefully makes an immediate impression. That is where JogPost comes in as we help you to identify the right area for your drop and to target people that will be the most likely to respond to what you are selling. The leaflet distribution comes with several distinct advantages such as: 

• The opportunity for eye catching design

• Targeting is very successful delivered in this way

• It is better than an untargeted random street delivery and needs no permission

In 2005 the UK Government introduced the Clean Neighbourhoods and Environment Act. The main aim of this legislation was to address the matter of leaflet littering and to make those responsible for it, accountable. This legislation allows the local authority in the area to keep control of the distribution of flyers in the area. And this legislation does have teeth because if the right license is not obtained where it is needed for leaflet distribution fines can range from £80 to £2500. This kind of penalty can also be applied if a license has been applied for but it is the wrong license. There is an appeal system if you have applied for a license and been turned down too. 

We hope that this quick canter through the ins and outs of legalities surrounding leaflet distribution has been interesting for you and demonstrated that we do know what we are doing! We have made it our business at JogPost to make sure that everything is geared towards making sure that your leaflet drop, whether it is your first or the latest of many, hits the target and delivers the ROI that you want. We have seen many a campaign through from its inception to successful completion and we are always happy to advise on any aspect of your campaign.