The best leaflets are A5 size, B6 or DL size (a third of A4). The size is important because this size leaflet can be easily pocketed. If kept in a recipient’s house it won’t take up much room on a notice board. Leaflets can simply be one sided if you’re on a budget, folded in half like a pamphlet, or divided into thirds a bit like a menu. It all depends on your budget, how much you have to say, and how long you think you can sustain your audience’s attention.

The headline of your leaflet needs to be attention grabbing and offer the recipient a reason to read on. Using words like ‘You’, ‘Best’, ‘Free’ or ‘New’. Sharp and snappy headlines that grab attention are ones to use. Always make sure that the main words are in large text. Take your time to look at different fonts so that you can choose one that really suits your business and your message.

Since we are all programmed to read from top to bottom you need to make sure that your text guides the eye from the top to the bottom of the page going from top left to bottom right. This is because it has been established that the least noticed area will always be the top right section so you should never put any vital information in this space. Putting a picture underneath your text is also a good move especially if you’re trying to get information into a smaller space. Break the text up into smaller paragraphs and use bullet points as well, to get your message across.

A clever copywriter can really make the most of the power of words. You have to convince your prospective clients that you are the person they need for their next purchase. When choosing your content, keep your audience in mind. How can you prove to them you’re the company they want to use? The AIDA principle can help:

 

• Attention,

• Interest,

• Desire 

• Action

The trick is to focus on the main selling points and to avoid cluttering your leaflet up with excessive writing. This will yield great results from your leaflet distribution campaigns.

As we said in our previous blog this week, while we are constrained by the coronavirus pandemic we have the perfect opportunity to work on our leaflets and our design and to approach getting your message out in a different way, for the time being. At JogPost we are always happy to help.