Shane Edwards • March 24, 2020
GPS and Other Tools in Leaflet Delivery
The impression that a lot of people have of leaflet distribution is of piles of leaflets dumped in skips or bins on the street. At JogPost we have worked very hard to ensure that this kind of total waste of money never happens. We know that there are companies who are not on top of this and who will end up with their leaflets dumped rather than delivered but what we can say is that your leaflet will never be dumped by anyone who works for JogPost!
Initially at the start of wide spread leaflet delivery
we do known that there were those distributors who were more interested in turning a profit than actually employing the right people for the job. In those early days another issue was that there was no real form of proof of delivery because, back then there really was no way to prove that a delivery had definitely been made.
How you know your drop has been completed.
The only way to ensure that the leaflet distribution
is done right is to ensure that you employ the right people! That sounds obvious but it would be wrong to suggest that it is always easy to get the right people on board. Ask most people and they would probably say that they thought that students were the most common employee of a leaflet distribution firm. Students have a bit of a flaky history and have other agendas of course, so it is little wonder then that people are sceptical if they think students are the only people we employ. In fact we employ a wide variety of people such as:
• Retired (often postmen or people who have worked outdoors)
• Semi retired looking for extra employment
• Women
• Men
• Other adults looking for work
• And yes, students!
One example of our JogPost delivery team was Alan. He had been a delivery driver and when he retired, he missed being out and about so he came to work for us! Often the idea of getting out, taking exercise and working part time is something our delivery team members say they really appreciate!
Riding shotgun
At JogPost we are very proud of our ride-along service where our customers can come with us and observe the deliveries as they happen, anywhere in the area. As well as that we also do spot checks, to ensure that all is gong well with the deliveries and that the team on the delivery have not got any issues or problems. GPS tracking is another tool that we use to monitor how the deliveries are going. GPS in particular is useful when we are monitoring a new employee so that we can be sure that they are on track and not lost!
We are very confident that the formula we have worked out at JogPost gives all our customers the very best leaflet drop experience and the confidence that their drop has been completed properly giving them the very best chance of a great ROI.
