A successful brand is one that has its own unique look and one that is instantly recognisable; think Coke, Amazon and Apple, with its apple with the bite out of it. This is also often called Brand identity, and that is what makes these brands stick in our minds and brings the name of that brand to mind every time we see their logo. At JogPost we’re all in favour of the memorable brand and we know what an impact it can make

Maximise your impact

Maybe you have already tried a leaflet campaign but it did not have the impact you hoped because something was missing. If that is the case then it is quite likely that what was missing was the ‘personality’ of your brand. People love to be able to identify. With your brand you need to offer that.

Be true to yourself

At JogPost we have seen every kind of leaflet distribution campaign, and a good few that we thought probably lacked a bit of pizzazz. The strange thing was that, more often than not the people behind the business were really interesting and engaging! Selling does not have to be a serious business and approaching a campaign in a fun or quirky way can work just as well. Having a symbol or something of that sort is a good thing too. Think about employing an advertising agency to get you started - it could turn out to be a very good investment. There are some very creative people out there and they will be able to come up with something for you that could boost your business no end!

Take it steady

Never rush into choosing your brand identity. For it to work for you and for it to do its job it needs to be right from the word go nothing confuses customers more than chopping and changing between images. 

You might love it think but will other people agree?

When you have found the perfect branding for your goods or service then you have to move on to the making sure that your message gets to the people who need to hear it. The answer is always going to be that you need to communicate and really work on that. In your leaflet campaign it will be the words and images on that leaflet that will allow your brand to take its place in the marketplace and get people to recognise your brand. Think about employing a copywriter at least in the early stages and then build on the foundation that they produce. In the few seconds that someone picks up you leaflet from the mat the headline needs to catch their eye. Make sure that it does!

At JogPost we developed an almost infallible ability to predict which leaflet of the campaigns we handle will be the biggest successes. No surprises then that they will be the ones that look great with good branding, headlines and logos and even offers that are just impossible to resist.