Either one can work very well but for the very best results then really there is only one way to do this, and that is on your own. Of course being the only leaflet on the drop will be more costly but we hope that you will see that the extra cost is outweighed by the benefits of being the only leaflet in the drop. You could try both approaches but at JogPost we have done a lot of both and we would always recommend that you go it alone. 

Sharing

If you do decide that you want to have your drop combined with someone else’s, there are some things that you need to be sure of. 

• Make sure that you know precisely what timetable the drops are going to follow; as you know that the timing of a drop is key. Messing about with that is not a good idea, as it will affect that ‘memory effect’ that we mentioned in a previous blog. 

• Find lout who you are going to be sharing your drop with. Make sure it is not a competitor of yours or that it will not in any other way hurt your business.

• Make sure that there is no nesting involved. The Royal Mail are past masters at this, tucking your leaflet inside the local takeaways menu along with other leaflets as this is the easiest way to deliver a handful of leaflets. 

• Be sure that as well as there being a guarantee of no nesting, there are no more than 4 leaflets, including yours, in the drop.

Going it alone or with one other?

Doing your drop this way with one or max two others that are not in competition with you, has a few advantages that are:

• Having more control of the drop timings. 

• Having more control over the number of leaflets that will be delivered with yours. 

• Your response is likely to be better and stand a better chance of maximising rather than compromising your ROI.

Realistic expectations

Leaflet distribution is not the most exciting job in the world and it can be very hard work too. We have done it and we know! By the time that you get up towards one thousand deliveries, the shine has definitely gone off it! The other fact is that most drops would need, to be effective, to be around five thousand leaflets dropped for some impact and up around 10-20 thousand for the recommended effect. You should always find out about who will be delivering the leaflets too, will it be:

• Their own employees?

• Adults?

• Youngsters?

• Sub contractors?

• How much are the leaflet posters paid?

• What can they take on in terms of capacity in any week or month?

• How many leaflets can be delivered in an hour, a day or a week?

Once you are satisfied that what is on offer suits you, as it will do if you go with JogPost, then it should be full steam ahead! We can also support with leaflet printing and leaflet design. Get in touch today to leave a lasting impression and drive exceptional results for your business!