At JogPost we know the power of the perfect leaflet. Having a great leaflet is the very first step in making yours a successful leaflet drop. Your leaflet will need to be well produced, look classy and represent your business the way that you want it to look to people who are picking it up from their doormat. There are many options to consider from the size of the leaflet, to the copy that’s written on it, and the overall design of it. Those choices are going very important to the overall look and more importantly the effect of your leaflet.

Attention grabbing

The first rule of any leaflet is that it must catch the eye. Those precious few seconds that the recipient holds it in their hand as they come through the door juggling with their keys and their shopping, has to capture their attention. We’re not saying that they would drop everything and scan your leaflet from top to bottom immediately, but there needs to be something about it that makes the recipient come back to look at it again and then hopefully store it for future use. The type of thing you need to consider to make your leaflets truly eye-catching will be:

• Imagery

• Headlines

• Colours

• The effective use of any whitespace

• Posing a question to grab peoples attention 

The last point, about putting a question on your leaflet is all about peeking curiosity and making them want to read on. That is always going to be the best way to make that vital first impression. Too much clutter, endless descriptions, squashed writing, make it an effort for people to take in the message, so clutter should be avoided. Those golden few seconds are all you have to make sure that what you have produced really does the job for you, and grabs your prospective client’s attention.

Front and back

It’s always a good idea to use both sides of your flyer, keeping the front page as your attention grabbing display you can then use the back of the leaflet to go into a little more detail so that you convince them that they really do need what you have to offer. Even if they don’t act on that immediately, the aim is to get them to put your leaflet under the fridge magnet so that when they’re ready, they have your details.

Try using a Professional

I know that thinking about using a professional to design your leaflet may sound pricey but it is going to pay off in the ROI you get from having perfectly designed leaflet that does the job that you want it to do.

At JogPost we are always happy to give the benefit of our advice and to help you design leaflets that are really going to work for you and your product or service. Contact us now and start the process that will begin with perfectly designed leaflet and end with a perfectly executed leaflet distribution.