(But we still think leaflet distribution will give you the advantage!)

 
At JogPost we know that it is not realistic to say that there are no disadvantages to leaflet distribution, there are always pros and cons to everything. But we do believe that there are definitely more advantages than disadvantages to a well planned and executed leaflet drop and we will tell you why! 

Leaflet: Targeting Locally with Leaflet drops

Sending out your leaflets with a leaflet drop means that you have more control over your targeting so that the right people get your message. Working out the demographic and the precise area you want to target means you can get the information about your product right to their door.

Internet?

Well there is no doubt that you could reach a lot more people using the Internet but then again you have to wonder if your promotional email will even be opened and you will have to be on a lot of platforms to make an impact with your message.

Leaflet: Get your information out there.

A leaflet that is designed well can get all you need to say out there and has the potential to be stored for future reference.

Internet?

You will, as well as having your leaflet drop need to have an online presence, so you might think, why not just go for everything online? The reason is that all your eggs in one basket is never a good thing, and besides, a leaflet cannot be deleted!

Leaflet: The call to action

With your leaflet drop your call to action is there in the hand of the person who has received it and your well-designed leaflet offers them something they can action right away if they want or go back to, at a later date. 

The Internet

When you use digital advertising like Google Ads your have just a few characters to get your message across. And when did you ever hear of someone keeping a digital ad? 

Leaflet: Cost effective

A big advantage of leaflet distribution is that it is affordable and can be targeted very precisely. A leaflet, once you have it, can be given out at other times after or before the leaflet drop so offers a lot more versatility. 

The Internet

To really make an Internet campaign stand out and get the attention it will need a lot of money spent on it, to make it stand out in a very crowded online marketplace. 

So that is the run down of the advantages of a leaflet drop as opposed to Internet advertising. But even although we will always champion a leaflet campaign, it will still need planning and the right execution to make it work. At JogPost we have a lot of experience in helping out customers achieve the best with their leaflet drop and we will be happy to work with you to make sure that you get the very best return on investment from your campaign.