The silly season is well under way now and will soon be over for another year so now it’s time for you to think about your advertising campaign and leaflet drops for the New Year. Can you align yourself with the New Year sales to get customers on board by offering them something off or reward them for their loyalty?

A New Year is a great time to attract new customers, and a leaflet drop is the perfect way to reach them. With Christmas wrapping paper in the bin, people will be thinking about New Year resolutions and about a shake up of either their homes or themselves. If you are in the fitness Business the New Year is a great time to go fishing for couch potatoes hoping to become gym bunnies in January.

But even if your offering is less obvious, with a bit of creative thinking you can turn it into a New Years offer. Are you selling clothes or accessories? January is the time when people think of fresh starts and an offer or suggestion for revamping their wardrobe could be just the thing they need to see. If the house has taken a bit of a bashing over Christmas, new furniture or even home improvements, might catch the eye of your targeted audience.

Although most of the focus has been on Christmas, you need to be thinking of following up your Christmas advertising campaign with one for the New Year. Timing is essential, and having your leaflet drop ready to go at the same time as the shops open their doors for the post-Christmas sales is going to be the best way to ensure that you get a good ROA. Making your New Year savings offers in the middle of January will definitely not have the same impact as it will if you get in there early.  

We have said it before and we will say it again, any effort to be timely and even the best offer ever will be negated if your leaflet is not well designed and presented. We’ve touched on what goes towards the perfect leaflet design; so do look back on our blogs for some inspiration!

At JogPost we’ve seen a good few New Years come and go have witnessed first hand how a well-timed and well designed leaflet campaign can be the perfect start to a new year. We’re always happy pass on the benefit of our experience to our clients and if you would like to see us to talk about your leaflet drop we will be happy to talk over what you need.