Shane Edwards • November 29, 2019
Christmas is coming – ready or not!
At JogPost we would be the first people to say how important it is to always get your message out there. But then there is Christmas! This is a time of year when you really need to be on top of your game, and grabbing your share of Christmas spending. Knowing that consumers are out there with shopping lists they need to tick off doesn’t mean that any kind of advertising will do the trick. It won’t. There are some methods of advertising that are definitely better than others at this time of year.
Christmas clout
So, we hear you ask, what is the best way to advertise at Christmas? The answer is print-based advertising and before you say ‘well you would say that!’ we will give you the reasons why we say that.
1. Over the Christmas period there is much higher footfall in shopping centres and on the high street as people wonder around hoping for inspiration that person who is proving so difficult to shop for.
2. With this greater concentration on buying your leaflets and message stand a better chance of being read and acted upon, especially if you make your message seasonally appropriate.
3. People are in a good mood around Christmas time, and with extra time off to look forward to and the general ramping up of the Christmas spirit throughout the land, your audience is going to be more receptive.
4. A well timed leaflet drop, offering something that people want will also help as things get chaotic, by having a physical piece of paper that people can keep and refer to when they start their Christmas shopping.
5. Keeping up a leaflet campaign through the year will familiarise your audience with your name and then your leaflets and also a reminder of what you offer will be to hand when the festive season arrives.
Discounted Festive Joy
Christmas is the perfect time to offer people discounts come out when the pound in their pocket seems to be disappearing at an alarming rate. Make this a feature of your leaflet and you’ll be onto a winner
Leaflets Offer More
All of us will have had moments when we think about something we saw online, but now seems like the only thing that will do uncle Wilf this Christmas. But then I bet all of us will know the feeling when we go back on to social media, searching backwards and forwards but somehow never being able to track down that advert for uncle Wilf’s moustache curler. If you were selling your own moustache curler and you had devised a really eye-catching leaflet that have been delivered to the right people at the right time, then that moustache curler would be in the bag, literally! At JogPost we have seen a few Christmas advertising campaigns come and go and we know how to make the best of them so that you can offer the best do your customers this Christmas. Make a success of your Christmas advertising campaign, and you’ll be set up for 2020.
