Even if you’ve missed the boat this Christmas and New Year (hopefully because you were so busy selling) there is no reason that you shouldn’t hit the ground running for the rest of the year.

Think about your campaign. What are you trying to achieve and where do you expect your customers to come from? Match your campaign to your timings, your objectives and your budget. There is no doubt that one-off leaflet drop can work but not half as well as planned campaign will. People who see your name often will register better who you are and what you do.

There are ways we can show you to exactly track what the response has been to your leaflet drop. This all comes under the heading of campaign and given the right time and the right planning all will be revealed and it will work! We will track your success rates by mapping and by demographic information.

We know that planning a leaflet campaign can be bewildering at times as you ask yourself which headline is going to be best to use or which offer will give you the strongest response rate. The answer to these questions can be found via the split test, doing your leaflet drop using one headline for 50% of the drop and another headline for the other half. If you want to know more about this way of testing response, let us know and we’ll arrange it for you.

This requires a bit of lateral thinking as you ask yourself when you get a new customer how much that customer will be worth on his first visit? Think then about repeat business, how much will his business be worth over the following year, or even over a lifetime of doing business with you? If you can come up with those figures, then the maths is fairly simple. If getting that new customer with your leaflet drop has cost you £20 but over a year his business will be worth £200 - well you do the maths!

The only thing left to do now, is to get going, formulate your strategy and decide what your offer or inducement is going to be!

At JogPost we are very confident in our campaign building ability. If you’d like any more information or have an idea for a campaign that you would like to run, then get in touch with us so that we can show you how 2020 could be the best year ever for you and your business!