They are probably the most common leaflets to drop through the letterbox; the leaflets advertising the local pizza, Chinese or Indian food take away and delivery, and competition out there is fierce! So how do you grab the lion’s share of the market and get people reaching for your leaflet over the others that have made their way onto the doormat? Here are our JogPost tips for attracting new hungry customers!

Make them an offer they can’t refuse!

With lots of different deals to choose from, how can you be sure that the leaflet drop with your deal is the one that whets the appetite of the people reading it? Recent studies into what gets people reaching for a leaflet has shown that an offer with a definite cut off date works best, probably due to the FOMO (fear of missing out) effect; not wanting to let the date pass without taking advantage of the offer. Other people say that they get put off if there are a lot of complicated qualifying conditions on the leaflet. Like we always say, keep it simple! 

The popularity of the BOGOF

By far the most popular offer you can ever make to your prospective customer is the BOGOF, (buy one get one free). Think Domino’s ‘Two for Tuesday.’ However this might not always be the best strategy for your business. Domino’s have obviously identified that Tuesday is a slow day and they drum up business for those quiet days with their BOGOF offer. 

Back a winner 

If you are going to choose one item on your menu to focus your special offer on then you need to make sure that it is one that is ordered the most by your customers. This will get you the best response because they already know they like it. And don’t make the offer on a cheaper item like a poppadum for instance. Instead offer a free poppadum if a customer places and order over a certain amount. 

Make your leaflet good enough to eat!

Invest in some professional food photography and professional leaflet design for your food leaflet so that it looks good enough to eat. Think of the ads you’ve seen on TV, M&S springs to mind, those adverts that literally make your mouth water. Remember the saying - we eat with our eyes first! 

Get the word out there!

Planning leaflet distribution for your food outlet is going to take some thought and some preparation but once you have your offer and your leaflet then JogPost will be happy to do the rest - including leaflet printing. Make what you are offering clear and the savings obvious and make the images you use too tasty to resist. Then get ready for the phones to start ringing!

We hope that you find these tips helpful when you are planning a leaflet drop for your food. At JogPost we have overseen hundreds of drops for our customers and we are ready to work with you on yours!