At Jog Post we might like to think of ourselves as trailblazers but we found out recently that the word jog was first used in England in the mid 16th century! Shakespeare was also on trend with his use of the word, although apparently when he used it in The Taming of the Shrew jog meant to leave – so jog on then? By 1884 the word was catching on throughout the British Empire. In the USA ‘roadwork’ for training athletes like boxers was also called jogging and by the 60’s and 70’s the word roadwork was replaced by jogging.

Joggers delivered some of the earliest messages, so the idea of leaflet distribution and other drops is not a new one. In ancient Greece if you wanted something delivered, then you got a runner to do the job. During the battle of Marathon with the Persians the Greeks realised they had to get a message to Athens fast to warn that the Persians might be regrouping for a new attack. A runner called Phidippides was chosen to deliver the important information and to run the 26 miles to Athens (see where I’m going with this?) Phidippides completed the distance in an admirable three hours and got the message delivered, but sadly he was so exhausted that he died!

The Romans had a better approach to delivering messages and if you needed to get something through in those days you could hire the cursus publicus (the state runners). These Romans on horseback would ride in relay to get messages through. They had rest posts every 12 miles so that the horses could be changed for fresh ones. This meant that rested horses and riders got messages through faster.

Although we are not planning any deliveries by horseback we are committed to getting your leaflets delivered in the most efficient way. Maybe you have already tried out our “Ride Along” service, travelling in the car with a dedicated supervisor so that you can see exactly happens, on the street. It might be the best hour you spend for your business and our chance to show you just how Jog Post organises our teams and establishes operations.

We are proud of our ground breaking “Ride Along” customer experience that we like to call our “personally-tailored customer service tour.” It is completely free and as soon as your start to work with us you can sign up for the tour! We are always determined that we are transparent and that you, as the customer, can see exactly what goes on. This is our key relationship building tool and it is our way of showing you that your leaflet distribution is carried out just the way you would want it to be - alongside expert leaflet design and leaflet printing. We might not be ready to run 26 miles or to ride it out but we are always very determined to ensure that our clients feel included in what we are doing and can see the process through from that first contact to delivery.