Having an effective call to action is how you will judge the response to your campaign. If you don’t have one, then all you are really doing is letting people know about your product or service, which may or may not prompt them to get in touch with you. A call to action is the means by which somebody reading your leaflets will be prompted to take action. They will either visit your website, call your phone number, scan the QR code or maybe redeem an offer or take advantage of a free item. 

The call to action is the advanced guard of your campaign. It is the culmination of the rest of the effort that has included a creative visual designs and compelling copywriting. And a call to action can be accomplished in various ways.

This will vary depending on what type of business or service you’re trying to advertise and whether you want to achieve more telephone enquiries, traffic to the website or your social media pages. Once you’ve decided, these are some of the tried and tested calls to action that are most frequently used:

• Call us today!

• QR Code

• A money off voucher

• Clear social media page information

• Website details pointing to more information about your product or service.

• Invitation to bring in a leaflet to try a service all receive a free item 

Once you’ve decided on the best call to action you can use this to monitor how successful your leaflet campaign has been. Whether you have had your leaflet delivered on its own through JogPost door-to-door delivery, as a give away at a tradeshow or from your own business you will need to calculate the ROI that has been generated by your call to action. At this point we should remind you about the hidden response that can be generated by leaflet campaign, for example Google analytics, social media traffic increase, increased brand awareness, and recommendation by word-of-mouth. All these additional ways of spreading the word about your product or service have their part to play.

At JogPost we always advise our clients of how important an effective call to action is for getting the message out there and generating a worthwhile return on investment for their leaflet campaign. We are always very happy to give advice to anyone who is considering a leaflet campaign as part of their advertising because we believe that door-to-door leaflets drops can be a very effective way of getting your message out there.