Shane Edwards • November 26, 2019
Leaflet distribution and social media, a marriage made in campaign heaven!
At JogPost we know that it is a competitive market place out there and it is not uncommon for businesses to experiment with what methods of advertising to find which are best for engaging their customers. A lot of different businesses have reached the conclusion that leaflet distribution is a great method of getting the word out there that really delivers a great ROI. They have found that flyers or leaflets prepared and distributed properly lead to an increase in sales and turnover and makes it easier to engage customers and then retain them, for the future.
Engaging the customer
There is nothing more fundamental to a business’s success than engaging customers with a brand offering and this is done by a lot of different means. The aim is always to get those customers and keep them so that the business has a solid customer base.
Social Media
This is a popular and often productive platform for getting a brand established and a customer base established. This virtual connection with interested people can lead to a discussion of the product or service on line and this in turn will help with product or service recognition when you plan a leaflet campaign.
The social media and leaflet combo
Leaflets can promote website and social media platforms and you can use your social media to promote your up and coming leaflet distribution, alerting the faithful to the fact that they will be getting a great leaflet to place with pride under a fridge magnet in their home ready for the day when they need you. This symbiotic relationship can help a lot to boost awareness of what you have to sell, and, after all, that is the bottom line!
Keep ‘em keen
Keeping a loyal following and those customers to come back time and time again is the best and in fact the only way to grow and maintain a successful business. People respond to appreciation and if you can let them know that you appreciate their input and interest in your business then you will develop a loyal following. Interaction on social media platforms will go a long way towards starting and maintaining a conversation that will make keep your product or service in their mind
Give them what they want
Using words like NEW, INSTANT or FREE are eye-catching and you need to use them on your leaflet and website and social media platforms to get the attention of your potential customers. Make your customers feel as though you are looking forward to hearing from them and try to keep a theme going through your website, leaflets and any other places that you appear online or in person. Band recognition is one of the best ways to build business.
At JogPost we know how powerful a well-planned and executed leaflet campaign can be and we are ready to help you make the perfect marriage between your online presence and your leaflet drop.
