You know that not every leaflet posted through the door will be pounced on and read in eager anticipation. That might be because the person reading it does not need what you are selling, and in that case it most likely will be consigned to the bin. But at JogPost we know our stuff and we have studied the behaviour of leaflet recipients. There are hacks however that we think will help you make the best possible impact with your leaflet distribution drop so that people always keep your leaflets for another day! 

A bad rep

There is no doubt that leaflet drops have suffered from a bad rep! We reckon that is a case of the workman blaming his tools! No leaflet drop will be successful unless it is prepared for properly and that the leaflet itself is up to the job of making that essential first impression on the recipient. In fact the leaflet drop might be considered to be a victim of its own success! It looks, and is easy (in the right hands) so people go at it without thinking that what goes on before the drop is as important as the drop itself! To get the best return on investment from your leaflet drop you need to plan prepare and perfect!

Keeping it simple

However you come by the message on your leaflet, we always say that you should keep it direct, to the point and simple. A clear outlining of what is on offer, why your target cannot resist the temptation and a call for action. Of course the contact details should be clear and easy to access. 

Online Options

Putting your website on the leaflet is another must! Nowadays people have got accustomed to doing their shopping online and so your leaflet should give them that option. If you don’t have a website then you need to get a good one that people find it easy and safe to order from. If you don’t, they will simply go for a competitor who offers them the chance to buy on line. Make it easy for customers to find you and look at what you have to offer and put an order in on your site. 

So good they can’t refuse!

We always recommend that you take the opportunity of making an offer that your customers will find it difficult to ignore. Your leaflet drop is the perfect time to offer them a discount or some other thing that will make them choose your offering over another. Take advice on what that should be or look out for other people’s leaflets that have been delivered and that you find attractive. 

At JogPost we know a thing or two about door-to-door leaflet drops. Quality is the first thing along with the services of a distribution company that you can trust. We always aim to help make sure that your leaflets are the ones that people remember that that none of them get consigned to the bin! Get in touch today to discuss leaflet drops, leaflet printing and leaflet design.