There is no doubt that a leaflet distribution drop can offer an alternative to the more expensive digital advertising options. We have said before that the digital route has somewhat lost its popularity as people tire of the endless stream of marketing emails. No, there is definitely something to be said for looking at the more traditional methods of getting your message out there and JogPost are here to help you with an effective leaflet campaign.

The local target

We have said it before and we will say it again, a leaflet drop puts you in the drivers seat. You can target your local market in a way that would be much more difficult to do, electronically. Targeting a local audience means that the message arrives directly through their letterbox and can’t be deleted before it’s seen! 

Keeping it simple

For a local business the leaflet drop can be the best choice. The alternative is a very uncertain approach using a combination of digital marketing tools that have no guarantee of success. Not that we are saying that a leaflet drop is the key to overnight fortune, but we really do believe that done properly, it is a very good way of reaching a local audience 

Getting the message out in more detail

Using digital marketing methods to get your message out there will often see you restricted to just a limited amount of words. A well-designed and printed leaflet delivered in the right way, as part of a campaign, can do much more to raise awareness of your product or service.

Won’t break the bank.  

A leaflet campaign will not break the bank and feels more ‘hands on’ than a campaign conducted on the Internet where it is difficult to understand how much work has gone into the marketing and what your money has gone towards! Leaflet drops win hand down when it comes affordability and when compared to things like:

• Landing pages

• Online advertising

• Online design costs

There is also the fact that you will be able to use the leaflets produced for your drop for other purposes as well, to give to people at trade shows or local meetings etc. 

Now for the cons

Well there aren’t many really. Apart from the fact that you are reaching a smaller audience, the only other thing you need to know is that a leaflet campaign is only as good as the leaflet in it! That is why you need the right partner, and at JogPost we are ready to be your partner in a leaflet drop that we think will hit the spot when it comes to getting you noticed by your target audience, in your local area. The leaflet also needs to be well designed and that is something that you should not stint on - with high-quality leaflet design and leaflet printing. Make yours the leaflet that stands out from the others with a clear message that your audience just will not be able to resist, and we will do the rest!