JJ Harding • September 9, 2024

Want to Reduce Marketing Costs Through Discount Flyer Printing? Here’s How

With the popularity of direct mail marketing, there are many leaflet printing services available, all with different prices, paper stock and leaflet design options. So if you’ve decided to start a direct mail campaign, it can be confusing to know what you should pay for printing flyers and how to reduce printing costs.


In this article, we’ll help you understand the factors that contribute to flyer pricing and give you tips on how to reduce your leaflet printing costs.


Choosing the Right Leaflet Printing Service

The first step to choosing a leaflet printing service is researching different printing services and comparing their prices. Look for an online printing company that can handle an extensive printing volume of printing each week, as this can give you significant discounts on printing.


Online testimonials can also give you a good idea of not only the price of printing services, but also the value of the service.


A direct marketing campaign using flyers involves more than just leaflet printing. Look for printing services that also include end-to-end leaflet services, including leaflet design, copywriting and delivery. A provider that can handle all steps of leaflet marketing adds significant value.


Simplify Flyer Design

One way to reduce the cost of flyer printing is by simplifying the design. While high-quality print and eye-catching design can help your flyer stand out, overly complex designs also increase printing costs. Here's how to simplify the design of printed leaflets (without sacrificing quality).


Paper Quality

It’s important to strike the right balance between quality and price when choosing paper stocks. The type of paper you use can have a big impact on how your audience perceives your business. However, premium paper can also be unnecessarily expensive. When choosing paper type, consider the following options:


  • Glossy paper:         Glossy paper can give your leaflet a shiny, smooth appearance. JogPost offers many options for affordable glossy paper.
  • Matte paper: Matte paper has a dull, subtle finish. A high-weight matte finish can make for an attractive leaflet, but it can also cost more.
  • Recycled, uncoated paper: Uncoated paper can give a natural look to your flyer, and since it is made from recycled paper, it appeals to eco-friendly customers. Recyclable, uncoated paper can also be a more affordable option.


Contact JogPost for more information on discount flyer printing  JogPost delivers over 2 million leaflets each week and has the experience to recommend paper types that will save you money and let you create high-quality flyers.


Colours

Choosing the right colours for your leaflet can have a big impact on its performance. But when printing thousands of flyers, colour options also significantly affect price.


Full-colour printing is more expensive than black-and-white printing, but that doesn’t mean you have to sacrifice colour altogether. Here are some strategies you can follow to create a colourful flyer and save money:


  • Two-colour printing:         Instead of full-colour printing, consider using two colours only. Using two colours can make your flyer stand out and is cheaper than printing in full colour.
  • Minimal use of colour: Use colour only where it’s most effective. This could be a headline, logo, or image. Keep the rest of the flyer in grayscale to significantly reduce printing costs.
  • Colour Selection: Choosing lighter shades can reduce ink usage and lower printing costs. Try to avoid using colour at all when possible by keeping plenty of white space on your flyer. 


Optimise Content for Custom Flyers

Paper quality and colour scheme aren’t the only factors that can reduce flyer printing costs. Optimising the content of your flyers can also reduce costs (and increase the effectiveness of your campaign).


  • Visuals:     Paying a graphic designer to create visuals for your flyer can be expensive. But visuals don’t have to be complex or expensive to be effective. Instead of paying for visuals, use your own artwork or visuals that you already have on your website. 
  • Double-sided printing: If you’re printing bulk leaflets that have two or more pages, you may want to have double sided leaflets printed, as this will significantly cut costs.
  • Concise messaging: Keep your messaging clear and concise. Less content means less ink and fewer pages, both of which reduce printing costs. Include the most essential information only, such as a headline, your offering, a CTA and contact details.


Bulk Leaflet Printing

One of the best ways to create cheap leaflets is to print in bulk. Printing companies offer significant discounts on larger orders, making it more cost-effective to order many flyers at once. To get the most out of bulk printing, you can even plan your marketing campaigns in advance and print enough flyers for multiple campaigns.


Reduce Delivery Costs for Your Mailing Campaign

While optimising flyer printing can reduce costs, it’s also important to consider delivery costs as they can add up quickly, especially when sending out thousands of folded leaflets. Here are some tips to reduce the costs of your direct mailing campaign by minimising delivery costs:


  • Local distribution:         Send out flyers to local areas to reduce shipping and delivery costs. One of the benefits of leaflet marketing campaigns is that it’s a great way to connect with your local audience, so deliver locally to take advantage of this while also reducing costs.
  • JogPost leaflet distribution: Using JogPost can significantly reduce your delivery costs. JogPost uses joggers to distribute flyers, which means they can cover 3x as much ground as traditional leaflet distributors.
  • Delivery time: If you’re sending your flyers through mail, your flyer delivery date can also affect prices. For example, for Saturday or Sunday delivery you may have to purchase apremium service with Royal Mail Group. Also, keep in mind that delivery through Royal Mail Group is not available on UK public bank holidays.


Get started with JogPost for Affordable and Effective Leaflet Printing

Striking a balance between quality and affordability is always a challenge when creating flyers. But by taking the above tips into consideration, you can create cheap flyers that are also effective.


Contact JogPost and our leaflet printing professionals can advise you on the paper quality, colour scheme and flyer layout to achieve cheap leaflet printing. On top of that, JogPost’s innovative jogger leaflet distribution can significantly cut your delivery costs. 


Get in touch with JogPost today and start printing affordable flyers for your next campaign!