How to Build an Effective Direct Marketing Strategy for Your Business

You’ve heard about direct marketing and the benefits it can have for your business – but knowing which strategies to use and how to implement them can be a struggle.

In this article, we’ll explore the most popular direct marketing strategies as well as their benefits, and give you a step-by-step guide for implementing an effective direct marketing campaign. 

What are the Most Popular Direct Marketing Strategies?

So, what is direct marketing?

Essentially, direct marketing is any marketing technique that relies on direct communication with customers instead of mass distribution channels such as newspapers or television. 

Direct marketing can take many forms, as there are many ways to reach a consumer directly. Some of the most popular direct marketing channels include:

Direct Mail

Direct mail is a traditional form of marketing where businesses send printed material (ads, leaflets, catalogues) directly to a potential customer’s home or business.  Direct mail marketing is one of the most effective direct marketing strategies and is once again becoming a popular form of advertising with consumers.

Email Marketing

Email marketing is a form of direct marketing where businesses send personalised emails to a list of subscribers or potential customers. Businesses can use email marketing to connect with their audience, advertise their products or services, or offer promotions.

SMS Marketing

While not as popular as direct mail marketing or email marketing, SMS is also a valid marketing technique. With SMS marketing, businesses can send product or service offerings to cellphone users who have given their consent.

Social Media Marketing

Social media platforms have also opened up new opportunities for direct marketing. People who follow a business's social media profile are highly likely to be interested in the product or service the business offers. Businesses can create social media advertisements that directly communicate with potential customers, or use their social media accounts to build brand loyalty.

Benefits of Direct Marketing Campaigns

Direct marketing has been a popular form of marketing for decades, and for good reason. Some of the benefits of direct marketing include:

Targeted Reach: Direct marketing methods are more effective at targeting potential customers. With direct mail, businesses can send direct mail to neighbourhoods where people are more likely to buy their product or service. For example, a company selling luxury watches can send flyers to a more affluent neighbourhood, where customers are more likely to buy their expensive watches.

Direct mail can also help businesses focus on local customers only. For example, a restaurant can send promotions through direct mail to residents, who are most likely to visit the restaurant. 

Higher ROI: Direct marketing strategies also deliver a higher return on investment than other marketing strategies. That’s because with direct marketing, you can specifically target an audience that has a high likelihood of buying your products or services.

Many direct marketers use direct mail because it is cheaper than digital marketing strategies, and delivers a high ROI. JogPost makes this ROI even higher by using joggers to cover more ground and deliver more leaflets in less time than traditional leaflet distribution services.

Building customer relationships: Businesses can also use direct marketing to interact with potential (and current) customers. Strategies like leaflet distribution can show a business’s physical presence in a community, which builds trust and brand recognition.

Building an Effective Direct Marketing Campaign

To build an effective direct marketing campaign, there are a few key steps you should follow:

Set your Goals

The first step of your direct marketing efforts should be to identify what you want to achieve with your marketing campaign. Are you looking to increase sales? Promote brand awareness? Or build brand loyalty? 

By setting measurable objectives you can focus your efforts and find a direct marketing strategy that works for you and your audience.

Set your Budget

Setting your budget can help you determine the scale of your campaign, the direct marketing channels you choose, and the level of advertisement design you can afford.

Identify Your Target Audience

Next, identify the audience you want to reach with your direct marketing campaign. This includes their demographics, interests, location, preferences and buying behaviour. A clearly defined target audience will help you determine where to launch your campaign, increasing its effectiveness.

Find Direct Marketing Channels That Work With Your Audience

Once you identify your target audience, choose a direct marketing channel that will be most effective. For example, if your audience is spread across various regions, then direct marketing strategies like email marketing or social media marketing may be a good fit. If you want to reach potential customers in your local area, door to door leaflet distribution may be more effective.

Design and Launch Your Campaign

The next step is to design and launch your marketing campaign. For direct mail, it’s best to partner with an expert direct mail marketing service like JogPost. 

JogPost helps businesses at every step of their leaflet design and delivery. Using design and copywriting expertise, the professionals at JogPost can create direct response marketing content that stands out from the crowd and effectively promotes your brand. They can also help you choose paper quality, colour schemes, leaflet designs and distribution methods that fit your budget.

When it’s time to deliver your leaflets, JogPost offers the fastest door-to-door delivery available, as well as direct mail delivery. 

Get 3x ROI From Leaflet Marketing with JogPost

The return on investment for direct marketing is already high, but with JogPost’s innovative leaflet distribution service, the ROI is even higher. 

With JogPost’s expert leaflet design and copywriting services, you can send out a leaflet that effectively promotes your brand and encourages potential customers to buy your product or service.

Our leaflet distributors jog instead of walk, which means they can cover more ground and deliver three times as many leaflets as traditional leaflet distributors, significantly cutting delivery costs. 

Get started with JogPost today and experience the high ROI of direct mail marketing!