Probably the most frequent leaflet to drop through our letterboxes will be the ones that are advertising local take always with tantalising photos of steaming curries and colourful pizzas, making our mouths water before we have even read a word, but how do you get your food delivery service noticed and orders placed before any of your competitors? Here are some tips from JogPost to ensure that you attract your fair share of those hungry customers!

It’s that call to action again!

With many different deals to that they can choose from, how can you be sure that the people you are targeting with your leaflet drop will respond to what you have to offer? People tend to respond best to an offer with definite parameters, such as an end date so that they feel that they must get their offer, before that date is up. But be aware that a lot of complicated terms and conditions on the leaflet will put them off, so keep it simple and enticing! 

The enduring popularity of Buy One Get One Free   

BOGOF, (buy one get one free). Is always a winner. People love a bargain and offering one for free when they buy from you is always going to be popular. It’s great strategy that works well with food delivery. Making a BOGOF offer on food when you know that it will otherwise be a slow day can drum up business on that day and also introduce potential customers to what you have on offer, hopefully making them a regular, every weekend. 

Pick a special

It’s always a good plan to pick out one item on your menu and take that as the one that your special offer is going to be based on. But before you do make sure that it is something that people order often. This will make sure that your offer is popular because it is something that people already know that they like. 

Prepare your leaflet as you would your best dish!

Professional food photography is all the rage these days and so much so that when we actually buy a burger from a chain it sometimes doesn’t even look like the burger we saw in the food ad! For your leaflet go all out and really show the food in its best light, so that it is simply irresistible and always remember - people eat first with their eyes. 

Get the word out there!

Preparing the leaflet distribution in London that will advertise your food offering will take some thought but once you have got everything just right then let us, at JogPost, do the rest. We would just say that you need a clear offer and a wonderfully designed leaflet that will be simply too enticing to resist. 

We hope that you find what we have said of use and that it will help you as you plan your food leaflet drop. We have overseen hundreds of drops for our customers at JogPost, and we are ready, willing and able to help you with yours.