At JogPost we have talked about leaflet distribution versus Internet advertising but today I thought we would look a bit further at another option that you might consider, local radio advertising. It is a marketing strategy that some people feel is a great help to them but in this blog we want to compare the advantages of a leaflet distribution when compare to taking out an ad on the local radio station.

Striking the right cord

The one thing that is very important is striking the right cord with your advertising if you’re not going to run the risk of losing out to competitors in your marketplace. Worse than that, if you don’t get it right is the fact that you will lose money too! Both radio advertising and a leaflet drop can be effective, but no prizes for guessing which one we think is best! 

Its Down to Demographics

A leaflet drop is always going to be able to target a demographic that is wider than that which will be possible with advertising on the radio. Leaflets will always come out on top when it comes to making the public aware of what you have to offer. Your leaflet can be targeted precisely to the area in the locale where you have the best chance of finding an audience. A radio channel however is likely to have a very definite audience who are in the habit of tuning in every day and will be in very definite age groups depending on the type of station it is. This makes it a much narrower reach for your advertising efforts. 

The Fridge Magnet Leaflet Life Extender.

Where advertising on the radio will be repetitive and will be heard by the same audience all the time, the leaflet will often end up under a fridge magnet or another place in the house where it will be stored for future reference. The average time that a leaflet lingers is around 38 days and that is clearly a lot better than the few seconds that a radio listener will hear your ad. Add to that the fact that these days a lot of people tend to watch podcasts or YouTube then you could argue that the traditional radio audience is diminishing. Another indicator that the best way to go is the leaflet drop! 

So after that very quick comparison, you might think that I am saying that radio advertising is dead in the water, but that is not true. It has a purpose and it can be helpful. At JogPost we have studied our competition as carefully as we are sure that you have studied yours and we have seen first hand how much of a boost a leaflet drop can be to a business. We are always happy to discuss the options with our client and that includes the best way to make a leaflet drop work for you, ensuring that you always get the best return on your investment.