How LOVESPACE checked a leaflet drop street by street

A leaflet drop starts with a map. On his JogPost Ride Along, Greg from LOVESPACE got to see what happens when the team takes that plan out onto the street.

Before the visit, Greg had a question familiar to anyone who has paid for leaflet distribution. How could he tell whether the leaflets were going to the places he’d agreed to? After the drop, a headline number would tell him very little about the individual streets. He wanted to understand how the team checked its work.

What Greg looked at on the Ride Along

In his July 2016 archive interview, Greg described seeing where the joggers were using the tracking app. What caught his attention was how the team broke the job down. They looked at the individual streets, distinguished homes from businesses and worked out how many leaflets were due at each point.

That gave him something to compare with what the team was doing on the ground. On a street with shops at one end and homes at the other, for example, the useful question is which addresses are in the plan and how the team checks that it followed it.

What the map, the GPS and the checks each tell you

The campaign map sets out where the leaflets are meant to go. The GPS trace records where the team travelled. A supervisor’s spot check adds a direct observation from the street. On a Ride Along you can see how those checks fit together and ask the supervisor what they do when an address is inaccessible or a street needs another look.

Greg rated his confidence at about five out of ten before the visit and eight and a half afterwards. That was his assessment of the delivery process. If your aim is to generate calls or bookings, give the leaflet a dedicated offer code or landing page so you can track what happens after it goes through the door.

Planning a London leaflet campaign?

Send us the postcodes you want to reach and tell us whether you’re aiming for households or businesses. We’ll talk through the proposed delivery area and put together a quote. You can also ask about joining a Ride Along when you book.

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Related reading: How JogPost supervises leaflet delivery