When you say the word data to people most will automatically think of masses of material being poured over by boffins or fed into computers by data analysts. While that can be true there are other definitions of data that are not quite so scary. Data is just information that helps people come to the right conclusions, make the correct decisions and to gain the right knowledge.

Well, running the risk of sounding obvious, the best way to start collecting data is to start at the call to action that will appear on your leaflet. After all, this is what is going to get you the customers and the sales. Ideally you need to end up with the contact details of either somebody who wants to use your service or buy your goods or somebody who may be interested in doing that the future. One way of getting the data you need, that will tell you how your message is getting out, is to always remember to ask anybody making contact with you, how they heard about you. This is a very basic form of data collection and it is essential because it will tell you where your leads are coming from. Data collected can be the basis of your next advertising campaign. This is a good way of identifying which areas respond best to leaflet drops comparing them to other forms of advertising.

Once this kind of data has been collected, when you are planning the next leaflet campaign it can be analysed to streamline your leaflet campaign and make it more profitable and successful. Knowing which areas respond best to your leaflet campaign will make it easy for you refine your leaflets and to make the kind of offers that your target audience will really respond to.

Another way to use the data produced by your leaflet drop results is to monitor those who made an enquiry but then failed to follow through with the purchase. These particular hesitators could be contacted at a later date by another means perhaps, to try and ascertain why they didn’t buy when every indication was that they were going to, and then perhaps change their mind and make that sale.

Data that you have collected from your leaflet campaigns can also be used to keep in touch with the customers you do have, so that you can inform them of any new products or additional services.  

At JogPost we definitely know a thing or two about data!