Shane Edwards • Sep 06, 2019
If it ain’t broke…….. But what if it is?
We are all very familiar with the phrase ‘if ain’t broke don’t fix it’ but what if it really is broke or about to break but we simply don’t realise it? The cry of ‘we’ve always done it that way’ is a common one and for sure, your leafleting strategy may work adequately, but hey, who wants adequate? At JogPost we want great!
Take a long hard look at how your leafleting strategy has been working over the years. I’m sure at the beginning it was welcomed as great addition to promoting your business, but be honest, hasn’t everything slowed down a bit or gone a bit stale since those early days? Could you do with a bit of an injection of oomph to get that campaign firing on all cylinders again? Ask yourself these questions
Are you where are you where you want to be?
If you have been in business for a while and things generally tick over okay, it’s easy to relax and imagine that everything is fine. That is until you look around and find your competitors doing better than you are and have helpful friends pointing out that you’re slipping back a bit. Maybe the way you’ve always done things needs a bit of an overhaul and JogPost we can certainly help you with casting a fresh eye over your leafleting campaign.
Has your budget increased with your profits?
When you started out in business, money will it been tights and budgets would have reflected that. Without constant focus on your advertising budget, it’s easy to fall into a routine of spending what you always did on advertising, without allowing for the fact but now you’re doing better it may work for your ROI to spend more on well-placed leaflet campaign, for instance.
Have you freshened up your graphics and text?
There is, of course, a lot to be said for being recognised by your logo that is something everyone strives for. But that doesn’t mean that you have to keep the same old blurb on your leaflet. Get a talented copywriter on board who can make the impact you need and get people reading your leaflets again as you offer new services, discounts etc.
Are you part of the ‘we’ve always done it like this brigade?’
We’re back to that old chestnut again. Just because you have always done something the same way doesn’t mean that’s the way that is in work best for you. You need to change with the times, see what other people doing and seek the advice of somebody at the cutting edge of advertising to see what they recommend. People like a company that adapts to a changing climate in the marketplace and who are not afraid to change with it.
At JogPost we see an awful lot of leaflets, and we can usually predict which ones are going to be winners and which might just be doing the job ‘adequately’ because a great leaflet campaign really can make a real difference to that ROI!
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