Maybe you have undertaken leaflet campaigns before and felt that there was something missing about the offering you were putting across. Chances are that was the personality of your brand. People love to identify with things. Going back to the meerkats this story has been on going and we’ve seen them evolve to become a whole family of meerkats with massive knock-on marketing opportunities.

We have seen many leaflet campaigns, that to us definitely lacked sparkle but when we’ve actually met the people behind they’ve been the most interesting and personable people ever! Don’t ever think that sales equal serious because that simply isn’t true. Quirky or fun is good, unless of course you’re selling funerals but for most things it should be possible to find an angle that will set you apart from the crowd. By all means adopt a mascot or figurehead of some sort. It might be worth employing an advertising agency to point you in the right direction to start with even if you can’t afford to continue with their services. There are some very creative people out there!

Think long and hard before you choose an identity see your brand. For it to work properly and for its personality to develop you need to get it right from the beginning and stick with it, building on that personality with each leaflet campaign or promotional activity.

You think its brilliant but will your potential customers agree?

Now that you have found the perfect way to establish your brand, the next thing to do is to make sure that everyone who matters gets the message and likes the message. The answer here is always going to be in communication. The old saying goes ‘a picture is worth 1000 words’ but where a leaflet campaign is concerned, it is going to be words (although not 1000!) that will establish your brand in the marketplace and the personality for that brand. We always say that you should employ a copywriter at least initially and then build on what they produce. In the few seconds that someone is looking at your leaflet it is going to be the headline that they read. Make sure it’s a good one!

At JogPost we pride ourselves on being able to predict which leaflet campaigns will be the biggest hits. Invariably they will be the ones that look the best read the best and have a personality that it is impossible to resist.