Shane Edwards • January 6, 2020
Get Your New Business Noticed in 2020
It can be a very exciting time. You’ve decided to take the plunge and launch your new business in 2020, you’ve raised the funding, set up your premises and staff and everything is ready to go. At JogPost we have seen the launch of many new businesses and we know a thing or two about how to get your name out there and how you can hit the ground running with the right advertising campaign. Here are a few tips on how to make sure go from success to success in 2020.
Building your brand
Brand building is essential. You’ll probably have read an awful lot about this but just to summarise, building your brand means having a good name for your business that people will relate to. It also means choosing a striking logo and also a strapline that will trip off people’s tongues. If that sounds a bit daunting to do in-house, then consider getting professional help because the expense at this very critical initial stage will be well worth it.
Get your name known
Once all the groundwork has been done then the next thing is to get your name and your logo in front of as many people as possible. There is a science to how many times people need to see something to associated with a brand (the iconic tick for Nike for instance). Livery on vans, logo on uniforms - both on business cards and stationary are all important. Also important is getting your name through people’s front doors, and that’s where the leaflet drop comes in.
Doing your homework
To make a success of any business, you need to know your audience, the people that you are pitching to, and how to reach them best. A good start will be to look at other businesses in the same line and see what approach they’re taking. Work out where you’re particular product or service fits into the local market and get a very clear idea of your USP (unique selling point) so that you can capitalise on that when you launch your advertising campaign. You are unlikely to be the only person in the marketplace offering what you offer, the secret is to convince buyers that you are the one who is going to give them the best value and the best service.
Launch yourself with your first leaflet drop
Being the new kid on the block you will have your work cut out to catch up with your competitors, but it can be done. One of the best ways to make an impression is to start with a leaflet campaign offering an introduction and even a discount if the customer is willing to try your new business. We can give you advice about designing that all-important first leaflet.
At JogPost we’ve been proud to be at the launch of many new business that have gone on to be successful in the marketplace. Let us show you what we can do for your new venture in 2020.
