There is no doubt today that there is much more emphasis on avoiding paper waste. Unwanted leaflets and other unsolicited paper offerings that find their way into people’s letterboxes are often targeted. That is why we believe that every leaflet campaign should be carefully targeted so that any waste is kept to a minimum.

The governing body that is responsible for this type of paper leafleting etc. is called the Direct Marketing Association and they have, along with the Government, voted to install efficient systems that will apply to both door-to-door deliveries and the inserts that you find in magazines. But it’s not an easy problem to solve, for instance with those sometimes annoying inserts in magazines, what do people do with them? Would it be possible to sell magazines with them in or with them taken out?

That is why planning a drop that will target the maximum number of people, who will welcome a leaflet, is so important. And that is why it’s important for you and us to work together to make sure that the leaflet drop you plan targets well and produces the least amount of waste. There are lists produced that itemise the names and addresses of people who do not want to leaflets put through the door, and we think it’s important to adhere to those, firstly so that the leaflets are not wasted, and secondly because we always want your message to be seen by the people who will most benefit from and welcome it.

A significant boost to the UK Economy

The truth is that the direct marketing Industry is responsible for the injection of more than 45 billion pounds annually into the UK economy. And all those people who ask why do we need ‘junk mail’ at all? should understand that almost 90% of people who are asked about receiving leaflets on the doormat say that they are pleased to have them so that they are aware of local goods and services, when they need them.

To the local business that uses leaflet drops to promote their business it represents a relatively inexpensive way, of getting the message out there, to people who are receptive to that message.

So is your leaflet drop a community service? We think it is and what’s more so do a lot of other people out there as well. They are the people in your local community who will welcome knowing what you have to offer. Contact us that JogPost to talk about your next community service leaflet drop!