May 17, 2021

3 Business-Boosting Benefits of GPS-Tracked Leaflet Distribution

Looking for a powerful way to boost your business? Look no further than GPS-tracked leaflet distribution. In today's fast-paced and competitive market, it's crucial to maximise the impact of your marketing campaigns.


Whether through D2D (
door-to-door) B2B (business-to-business) or H2H (hand-to-hand) leaflet distribution, a flyer or leaflet campaign can achieve remarkable results for your business, reaching new audiences and maximising your ROI. 


Case in point: on average, direct mail advertising returns £14 for every £1 spent (
PostGrid). 


With that said, as a business owner, you need a way to ensure that your flyers and leaflets are getting where they need to go, in good condition, in good time. These are factors that can make or break the success of your campaign. So, how can you ensure maximum effectiveness and campaign confidence? 


Through GPS leaflet distribution tracking. 


With our GPS tracking technology,
JogPost takes leaflet distribution to the next level. We believe in transparency and accountability, providing you with real-time updates on the progress of your campaign. Today, we’ll be exploring the topic of GPS leaflet distribution, giving you an expert’s perspective on the lay of the land, and introducing you to the top three business-boosting benefits. Let’s get started. 


Wait… what Is GPS Leaflet Distribution?


OK, let’s start from the top. 


GPS leaflet distribution is a cutting-edge approach to this tried-and-tested technique, one that can revolutionise the way your business connects with your target audience. 


Essentially, GPS technology is used to expedite, ensure, and guarantee quality of flyer and leaflet delivery.


With GPS trackers integrated into the distribution process, you’ll gain unparalleled transparency and visibility into your marketing campaigns. For instance, you can:


  • Track the exact movements of distributors
  • See at a glance where they’ve been and where they’re going
  • Ensure that each distributor’s whereabouts is accounted for, improving safety
  • Check each distributor is meeting the minimum delivery quota
  • Be sure that your flyers and leaflets are reaching the right letterboxes and target audience


The technology underpinning these capabilities is, frankly, impressive. 


Through precise geo-fencing, you and your chosen distributor can strategically target the most lucrative postcodes and addresses, optimising your reach and maximising brand awareness. 


The JogPost Difference 


No doubt, distribution of your leaflets, brochures, menus, magazines, catalogues, flyers, and other marketing materials in letterboxes is a cost-effective way to reach the local masses and grow your business. 


But remember this:, you’ll only get the expected results when the distribution company you work with is committed enough to deliver to the appropriate place, in the appropriate manner. 


In this respect,
JogPost are experienced and trusted professionals, and we have an incredible track record in successful GPS tracked flyer distribution in London and beyond.


We use trained joggers who visit the chosen client areas to deliver your promotional materials to letterboxes or people’s hands, as specified by you. Throughout the campaign, active GPS data loggers highlight routes at preset intervals. 


Our GPS leaflet distribution is completely transparent, giving you a lucid idea about the number of letterboxes covered in each area.


Each and every jogger has a GPS device along with them. From the selected route to the speed and elevation at any particular point of time; everything is recorded, and it’s this data that feeds into your distribution campaign report.


Contact us today to learn more about the results we can achieve and to discuss your upcoming campaign. 


The Top 3 Benefits of GPS-Tracked Leaflet Distribution


Chances are, the landscape of your business environment is competitive. Whether you operate in London, Birmingham, Manchester or beyond, there are likely a large number of competitors all vying for the business of your target audience.


That's where GPS-tracked leaflet distribution comes in. Using this innovative approach, you’ll realise a host of business-boosting benefits that can take your advertising ROI to new heights. 


1. Laser-Focused Audience Targeting 


Advanced mapping software and GPS tracking capabilities allows you to precisely target high-opportunity postcodes and addresses. By honing in on your specific target audience – and ensuring individual distributors are making frequent stops at addresses in those areas – you can be sure your flyers and leaflets reach exactly the right hands.


In turn, you maximise the chances of engagement and conversion. It's a level of precision that sets GPS tracking apart from traditional methods.


2. Guaranteed Quality of Service Delivery


With GPS leaflet distribution, you can rest assured that your marketing materials will be delivered with the utmost care and professionalism. 


Sadly, the leaflet distribution game is awash with cowboys – the kind of companies who will haphazardly drop your leaflets only in the rough general area, or worse, dump them out of sight. But not with GPS tracking. 


Using this modern technology, you can be sure that each individual distributor has visited the postcodes, streets, and individual properties they were briefed for. 


Everything is quantified, and everything is checkable. In other words, if a target audience member didn’t receive the material – a special offer, for example – you'll know why.


Combine this assurance of quality with an energetic and dynamic team of jogging distributors, as we do here at JogPost, you can rest assured that your marketing materials are delivered right to the maximum number of target letterboxes.


3. Maximised ROI  


Return on investment is a crucial consideration for any business. That's part of the reason why GPS-tracking can be invaluable for leaflet marketing campaigns. 


Why go to the effort of working with a leaflet distribution company, and targeting specific postcodes, if you can’t be sure that it’ll yield a return? GPS leaflet distribution closes that circle. 


You gain the peace of mind that your material went where it was intended to go, and – provided the audience targeting is solid, and your business proposition is a good one – you’ll have laid all the necessary groundwork, and it’ll be time to start watching the new business start rolling in.


Moreover, GPS tracking opens the door to real-time tracking and performance data, allowing you to measure the success of your campaigns, make data-driven decisions, and optimise your marketing strategy for maximum impact. 


How We GPS Track Our Leaflet Distribution


At JogPost, we take pride in our GPS-tracked leaflet distribution, providing you with an exceptional level of transparency and accountability. Here's how we ensure the accuracy and reliability of our distribution process.


Using state-of-the-art GPS devices, our diligent distributors record frequent readings throughout each distribution job. 


These readings are then compiled to create an explanatory map, allowing us to compare the actual distribution route against the original map. 


This comprehensive data not only showcases the accuracy of our distribution, but also provides valuable insights for future campaigns.


Transparency is at the core of our approach. We maintain open communication and provide updates at every stage of the delivery process, ensuring you have complete visibility into the progress of your marketing campaign. It's this commitment to transparency that has earned us the trust of our clients.


Why We Offer GPS-Tracked Leaflet Distribution


At JogPost, we understand the importance of effective and targeted marketing campaigns; that's exactly why we offer GPS-tracked leaflet distribution.


Our advanced GPS technology allows us to track the precise movements of our distributors, guaranteeing that your leaflets are delivered to the right letterboxes and target audience. That means you can say goodbye to the uncertainty of traditional distribution, and embrace the cost-efficiency of GPS tracking.


Are Your Leaflets Getting Where They Should?   


We believe in providing our clients with transparency and accountability throughout the distribution process. Our GPS-Tracked Leaflet Distribution ensures that you have a clear understanding of where and when your leaflets are being distributed – this level of visibility allows you to measure the effectiveness of your campaigns, make data-driven decisions, and optimise your marketing strategy for maximum impact. 


Deliver Quality and Find New Business With JogPost


At the end of the day, with GPS-tracked leaflet distribution, you can ensure that your leaflets are reaching the right target audience with precision and accuracy, maximising your ROI and connecting you with the new business your company needs to thrive. That’s where JogPost can help. 


Our diligent team of distributors, armed with GPS trackers, ensure that your leaflets are always delivered to the intended address, in good quality and in prompt time.


Transparency and accountability are at the core of our approach; we provide real-time tracking and a comprehensive distribution map, allowing you to measure the effectiveness of your campaigns and make data-driven decisions.


Plus, if you’re looking for some help with flyer or leaflet
design, copywriting or printing, we’ve got you covered. 


Contact our friendly team today to experience the power of targeted marketing, reliable delivery, and increased brand visibility. We’re looking forward to getting started!



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