JogPost Blog

Key Benefits of Leaflet Distribution Campaigns You Should Know

Thu, 09 Apr 2026 15:14:23 GMT

The plethora of advantages of leaflet distribution is that they are still effective and will be used for many years. Click to learn about the benefits it has to offer.

When it comes to marketing and advertising in the present times, it is easy to assume that everything is online. But SEO, Google Ads, and social media ads can all feel a little overwhelming. At times, even a simple piece like a leaflet can be highly effective.

Leaflet distribution is a great way for businesses to spread the word and keep their customers informed. In this blog, we will discuss the benefits of leaflet distribution campaigns for your marketing campaign.

Targeted Marketing Strategy:

One of the benefits of leaflet distribution is targeted marketing. It enables you to put your business in front of potential customers by using demographic and geographic data. Highly targeted leaflet distribution allows you to reach customers based on factors such as income brackets and the typical demographics of an area. It is superior to radio and television advertising because it reaches a larger percentage of your target audience.

Builds Brand Recognition:

With so much content online, a physical leaflet offers a refreshing change. Printed items like leaflets provide something that digital ads fail to, and that is a tangible connection. A leaflet feels more personal. Moreover, if it is printed in high-quality, it reflects your business’s professionalism. Choose the right design elements, like logo, colours, fonts, and images, to communicate the identity of the company. This ensures your target customers remember your brand more conveniently.

Affordable Marketing Method:

Leaflet distribution, like digital marketing campaigns are much simpler and cost-effective. Creating leaflets isn’t a high time or financial investment. Once you have created the initial format, the leaflet design can be slightly adjusted with different messages for future campaigns. Leaflets can be more affordable when you order them in bulk from a leaflet printing service.

Reaches the Right Audience Directly:

Leaflet distribution lets your business target its specific audience in a hands-on way. Rather than depending on online algorithms, businesses can choose when and where their leaflets are going to show up. For instance, you can hand out leaflets in areas where your customers work, live, or shop. Moreover, you can leave them at events that grab the attention of the target customers or get them delivered door-to-door through a leaflet distribution service. Since leaflets are placed directly in people's hands, they are more likely to focus on them. This tangibility often leads to better connections. If your customers receive a leaflet that feels relevant, they are more likely to engage with it.

Affordable Method:

Door-to-door or hand-to-hand leaflet distribution is a popular way to promote your brand because it’s affordable. Digital marketing methods, such as paid ads, can cost thousands every month and come with the risk of not giving an ROI. Leaflets are cheaper to design and print than investing in a digital marketing campaign. Moreover, it doesn’t cost much to distribute to potential customers.

Allows Repetition:

If you are opening your second store in a new location or want to build brand recognition, use repeat flyer drops. You can target the same households with the leaflet multiple times. Several weeks of rest between distributions are common for these kinds of marketing campaigns. For repeat campaigns, you can include regular monthly drops or two drops that last a whole year.

Why Leaflet Distribution Still Works in Modern Marketing?

Thu, 26 Feb 2026 14:30:20 GMT

Leaflet marketing is not outdated. They are an underestimated form of marketing. Click to find out why leaflet distribution still works in the marketing world...

Leaflet distribution is a reliable tactic to promote businesses, products, and services. Businesses have seen the direct impact of leaflets on their sales and brand awareness.

Statistics show that more than 80% of people remember receiving a leaflet, making it the most effective advertising tool, and more than 75% of them keep or share it, increasing its reach.

Leaflet distribution is a powerful marketing tool, enabling businesses to reach their target audience. It provides a tangible and visual way to communicate your brand message effectively. By organized distribution to businesses, homes, and public settings and analysing leaflet campaign conversion rates , you can effectively maximise the success of your campaign.

Although digital ads are gaining momentum, you should know that not everyone is constantly online or active on social media. Many older audiences and busy professionals tend to engage deeply with offline content. Leaflets can bridge the gap by reaching out to audiences that online ads often miss. Leaflets reach people who might never click on an Instagram or Facebook ad to avail your service.

Here are the reasons why leaflet marketing still works.

Helps Reach Local Customers :

Leaflets can be distributed in targeted locations such as events, neighbourhoods, and marketplaces to reach the right audience more effectively. This allows you to reach the right people more easily than digital advertisements.

Improved Brand Visibility :

When your target customers see your leaflets, they start identifying your brand. A good design and clear message on the leaflet will ensure your customers remember you when they need your products or services.

Affordable Advertising :

Leaflet printing and distribution don’t cost much. In comparison to online and TV ads, printing, especially in bulk, is much cheaper. This makes it a good choice for startups and small local businesses. With the right strategy, leaflets bring a great return on investment.

Tangible Tool :

Unlike online ads that can be easily forgotten or ignored by your target audience, leaflets are tangible, and your target customers can hold and keep them. Your recipients can keep them at their desk or put them up on their fridge. Statistics show that leaflets, when left at home, can tend to stay for about a month. Thus, it gives your message a longer life.

Feels More Trustworthy :

Customers often tend to trust printed marketing tools more than online ads. A leaflet feels professional and intentional. It shows that you are well-established to invest in physical marketing. People tend to associate online ads with pop-ups and scams. But leaflet feels more credible and grounded, especially if they are professionally designed. Moreover, your customers can feel digital fatigue. They are tired of being interrupted every time they try to browse something. Leaflets don’t trigger the same reception. Your recipients can view them in their own time. This creates a positive impression and leads to stronger engagement.

Stronger CTA Without Distractions :

Leaflets focus on a single message. They have only one call to action. Online ads compete with endless scrolling and notification tabs. Leaflets can easily remove those distractions. A structured leaflet can easily guide the readers towards a store walk-in or a phone call.

How to Use Targeted Leaflet Distribution to Get More Qualified Leads?

Wed, 18 Feb 2026 12:53:03 GMT

Targeted leaflet distribution speaks directly to those who matter most. To hit the campaign with your strategic campaign, learn about these effective strategies.

leaflet distribution is an impactful marketing tool. The clever marketing strategy delivers promotional materials directly to businesses and the homes of target customers without requiring personal data. Leaflet distribution is used by businesses of all sizes. By placing them directly into the hands of target customers, leaflets can grab attention and engage your target customers.

Although targeted leaflet distribution is an old marketing method, it has evolved along with evolving consumer behaviour and technological advancements. With leaflet distribution, you can reach any address you want.

To generate more qualified leads for your business and enjoy the benefits of leaflet distribution campaigns , here are a few tips you must follow.

Select the Right Target Audience:

Don’t start a leaflet distribution campaign until you clearly understand your target audience. Without an insight into what they like and dislike, your leaflets can end up in the wrong hands. Your first step is to define your target demographic. Once you have identified your target audience, customise your leaflets as per their requirements. Take their pain points and interests into account. Ignoring this can lead to the wastage of resources and lower return on investment.

Design Attractive Pieces:

An attractive leaflet can make or break the campaign. Poor design decisions, such as unreadable fonts, cluttered layouts, or dull colours, can easily turn off your target customers. So, make sure that your leaflets look inviting and don’t turn off your recipients.

Professional designs consider not only the aesthetics but also the functionality. Make sure your design guides your readers through the leaflet effortlessly. Choose high-quality paper to give it a premium touch. Don’t forget they are a physical representation of your business. Also, be careful to design the leaflet in consistency with the brand. This helps create a cohesive brand image.

Judge the Right Time and Frequency:

Timing is everything. If you hand out leaflets when potential customers are least receptive, your campaign is likely to miss the mark. Frequency is equally important. Overloading your customers with too many leaflets can feel overwhelming and may cause them to be ignored or thrown away. Rather, you should opt for a strategic approach. Sending messages at well-timed intervals helps keep your message fresh, relevant, and non-intrusive. Regularly review the results so you can adjust your distribution schedule as needed.

Choose Correct Distribution Locations :

The location your leaflet distribution service chooses is important. For instance, distributing leaflets of a fast-food chain outside a gym might be counterproductive. The same is true for various other businesses. To make the campaign an effective one, choose locations that are frequented by your target audience. Local community events and shopping centres can be goldmines if they go with the interests and habits of your target audience. Don’t simply choose a location because it experiences more footfall. Higher footfall doesn’t mean more target customers. When it comes to leaflet distribution, choose quality over quantity.

Bottom Line

Targeted leaflet distribution can help you achieve your marketing objective. However, you need to make sure you are following the right distribution strategies. By targeting the right audience, you can boost the impact of your campaign.

Is Leaflet Dropping Worth It? Evaluating the Effectiveness of Leaflet Distribution

Sat, 10 Jan 2026 08:30:00 GMT

Is Leaflet Dropping Worth It? Evaluating the Effectiveness of Leaflet Distribution

In the ever-evolving landscape of marketing, businesses are continually exploring the age-old question: Is leaflet dropping worth it? As more brands seek cost-effective strategies to reach local audiences, understanding the effectiveness of leaflet distribution has become crucial for boosting engagement and driving growth. With JogPost's tracked door-to-door leaflet campaigns, you can precisely measure return on investment while reaching potential customers right at their doorsteps. This article delves into the benefits, challenges, and strategic insights of using leaflet distribution to determine whether it is the right marketing tool for your business.

Brief Overview

In the evolving marketing landscape, leaflet distribution remains a valuable tool for local businesses seeking to boost brand awareness and customer engagement. By directly reaching target demographics through tracked door-to-door campaigns, companies can effectively increase their visibility and measure return on investment. Key factors such as strategic targeting and impactful design are crucial to maximising the success of these campaigns. JogPost highlights the tangible benefits and metrics of leaflet marketing, demonstrating its effectiveness for UK-based enterprises such as cafes, gyms, and pet services. This strategy complements digital efforts, ensuring messages resonate with the local community.

Key Highlights

Leaflet dropping offers a targeted, cost-effective strategy for local businesses to boost visibility and engage potential customers directly.
Success in leaflet campaigns hinges on precise audience targeting and strategic timing, ensuring higher engagement and ROI.
Door drops create tangible connections with local communities, increasing brand presence and customer loyalty.
The tactile nature of leaflets enhances memorability, influencing consumer decisions and driving foot traffic.
Measuring key metrics like response and conversion rates helps optimise leaflet distribution strategies.

Understanding Leaflet Distribution: A Comprehensive Overview

Leaflet distribution remains a proven method for effectively engaging local customers. From targeting specific demographics to crafting a precise message, leaflet drops are versatile tools in any marketing arsenal. They offer a direct line to households and businesses, ensuring your marketing efforts reach the intended audience. Local UK businesses, such as cafes and gyms, can significantly benefit from leaflet marketing when tailored to their communities' needs. By optimising design and distribution strategies, enterprises maximise their return on investment. Discover more about how door-to-door leaflet campaigns can elevate your business visibility by visiting JogPost .

Key Benefits

Cost-effective marketing tool
An affordable way for businesses to promote services without the ongoing costs of digital advertising.
High local reach
Ideal for targeting specific neighbourhoods and reaching customers within a defined geographic area.
Tangible and permanent material
Physical leaflets can be kept, shared, or displayed, extending the lifespan of your message beyond first contact.
Increased brand awareness
Repeated exposure through well-planned distribution helps reinforce brand recognition locally.

Optimisation Strategies

Target specific demographics
Focus distribution on areas where your ideal customers live or work.
Design eye-catching leaflets
Strong visuals, clear offers, and compelling calls to action improve engagement and response rates.
Track distribution performance
Use GPS tracking, QR codes, or unique URLs to measure effectiveness.
Utilise professional distribution services
Ensures consistent coverage, accountability, and better ROI.

Business Examples

Local coffee shops – promoting new menus, seasonal offers, or openings
Real estate agencies – advertising property listings and valuations
Fitness centres – promoting trial memberships or class launches
Retail boutiques – driving footfall for sales or new collections

What Makes Leaflet Drops Effective for Local Businesses?

Leaflet dropping is highly effective for local businesses due to its targeted nature and cost-effectiveness. It allows companies to deliver their message directly into the hands of potential customers in their community, benefiting from high visibility. By customising the message and design of a leaflet , businesses can effectively convey their brand's identity and unique selling proposition. Whether you're running a leaflet campaign for a new hair salon or promoting a special event at your fitness studio, leaflet distribution can be precisely tailored. This ensures each drop maximises engagement and returns.

Key Factors That Influence the Success of Your Leaflet Campaign

Launching a successful leaflet campaign comes down to several critical factors. From the precise targeting of the audience to the strategic timing of leaflet drops, each component plays a crucial role. Understanding these elements can significantly increase return on investment and enhance local brand awareness. Effective distribution methods, such as door-to-door delivery , are pivotal to ensuring your leaflet reaches the right hands. Businesses like local retailers and gyms can leverage these strategies to optimise outcomes. Explore more ways to ensure your leaflet distribution is impactful with JogPost's expert tips .

Why Door Drops Remain a Popular Strategy

Door drops remain a favoured strategy due to their directness and tangible impact. This method allows businesses to insert themselves physically into the daily lives of potential customers. For local businesses such as cafes or pet services , this visibility can translate into increased foot traffic and sales. The tactile nature of a leaflet makes it memorable, as residents can keep it for future reference. Plus, with the ability to track distribution routes, businesses can refine their efforts to even greater precision, boosting efficiency and ensuring every leaflet is utilised effectively. Consider the following practical techniques to optimise your door drop campaigns further:

Utilise data analytics to target specific demographics and refine distribution areas for increased relevance.
Incorporate eye-catching designs and clear calls-to-action to improve engagement and response rates.
Experiment with personalised messaging to create a more meaningful connection with recipients.
Combine door drops with digital marketing efforts to enhance overall campaign reach and effectiveness.
Track and analyse response metrics to continuously iterate and improve future campaigns. With these enhancements, your door drop strategy can achieve even greater success in connecting with potential customers.

Advantages of Incorporating Door Drops into Your Marketing Mix

Employing door drops in your marketing strategy provides unmatched access to local audiences, enhancing brand presence and engagement. With leaflet marketing, you can efficiently target customers right at their doorstep, making your message hard to ignore. This approach is efficient when combined with precise audience targeting, ensuring your leaflet drops reach residents most likely to seek your services. From cafes to gyms, leveraging leaflet distribution creates a tangible connection with your community, driving both awareness and customer loyalty. Let's explore how this method boosts visibility and effectively engages local customers.

Boosting Visibility and Engagement with Local Customers

When you choose local leaflet distribution, you're opening a direct channel of communication with potential customers. By strategically placing leaflets directly in households, businesses like hair salons and restaurants can significantly increase their local footprint. The tactile nature of a leaflet ensures it captures attention , leading to higher customer engagement and interaction. Moreover, this method cultivates brand familiarity, which is crucial for encouraging customers to choose your services over competitors. With a well-crafted leaflet, you not only boost visibility but also establish lasting connections with your community.

Crafting an Effective Leaflet: Design and Messaging Tips

Creating a compelling leaflet is crucial for maximising the impact of leaflet marketing efforts. The design and messaging must clearly convey your brand's unique attributes to ensure a successful leaflet campaign. Whether you aim to boost new customer engagement for your pet service or drive more patrons to your gym , attention to leaflet design can significantly improve your results. Incorporating strategic elements such as captivating visuals and concise messages can transform a simple leaflet into a powerful marketing tool. Here's how you can effectively communicate and enhance your brand's unique selling proposition through leaflet distribution.

How to Communicate Your Brand's Unique Selling Proposition

Your leaflet should immediately convey what sets your business apart. Start by identifying your unique selling proposition (USP) to anchor your design and message. Whether you're a local cafe boasting artisanal blends or a gym offering cutting-edge equipment, articulate these points clearly in your leaflet. Use bold headlines to capture attention and concise copy to maintain it. Visuals play a vital role in reinforcing your USPs, so select images that align with your brand identity and message. This ensures your leaflet distribution strategy not only reaches but also resonates with potential customers.

Evaluating the ROI of Leaflet Drops for Your Business

Leaflet distribution is more than just spreading promotional materials; it's a strategic investment. As an experienced UK local marketing specialist, I understand the ROI of leaflet drops and can help optimise your campaign's impact. This involves analysing how well your leaflets engage local customers and enhance brand visibility. By measuring specific metrics such as conversion rates and customer reach, you can gauge the success of your leaflet distribution. Read on as we delve into essential metrics that help you determine whether your leaflet campaign truly delivers value and insight into your marketing strategy.

Measuring Success: Metrics to Track and Analyse

To honestly evaluate the effectiveness of your leaflet drops, focus on key metrics such as response and conversion rates, as well as overall engagement. Start by tracking how many recipients take action, known as the response rate. Next, analyse conversion rates to see how many of those actions lead to actual sales. Finally, assess overall engagement by considering feedback and customer interactions. These insights are invaluable for refining your leaflet campaign strategy. JogPost explores how to craft a successful leaflet distribution strategy to support your marketing goals.

Ultimately, leaflet distribution remains a potent strategy for local marketing, particularly when precision is key. Its tangibility offers an undeniable advantage in capturing attention, and with advances like GPS tracking from services such as JogPost, measuring ROI is more accurate than ever. Whether you're a small café or a real estate business, well-executed leaflet campaigns can penetrate targeted areas effectively, maximising local visibility and engagement. As you weigh your options, consider how this traditional yet adaptable method can complement your digital strategies, ensuring your brand speaks directly to the right audience. Ready to take the leap? Book a consultation with JogPost today.

Is It Legal to Put Leaflets Through Doors? Understanding Distribution Laws in England and Wales

Fri, 09 Jan 2026 09:00:04 GMT

Is It Legal to Put Leaflets Through Doors? Understanding Distribution Laws in England and Wales

Navigating the legal landscape of leaflet distribution in England and Wales can seem daunting for businesses eager to enhance local presence. With stringent regulations designed to uphold privacy and community standards, understanding these laws is crucial. Knowledge of these laws not only ensures compliance but also maximises the effectiveness of campaigns by targeting audiences legally and ethically. This guide sheds light on the key regulations governing door-to-door leaflet distribution, empowering businesses to strategise confidently and responsibly. Discover how legality intertwines with creativity to ensure your marketing efforts achieve the intended impact without legal hurdles.

Brief Overview

Navigating the legal terrain of leaflet distribution in England and Wales is crucial for businesses aiming to enhance their local presence while complying with privacy and community standards. This guide provides insights into key regulations, including the Clean Neighbourhoods and Environment Act 2005, which governs the legality of flyer campaigns aimed at preventing littering. Adherence to local rules, such as obtaining necessary permits, is essential to avoid substantial fines and build positive community relations. Businesses can optimise their marketing strategies, ensuring effective engagement without legal obstacles, by adopting a strategic approach that respects local laws and leverages professional services such as JogPost.

Key Highlights

Leaflet distribution in England and Wales is generally legal, governed by the Clean Neighbourhoods and Environment Act 2005.
Local councils may require permits for distribution, especially in high-traffic or sensitive areas.
Non-compliance with distribution laws can result in fines up to £2,500 per offence.
Partnering with professional services like JogPost ensures compliance and effective distribution strategies.
Engage with community events and partnerships to maximise reach and foster positive relations.

Understanding the Legal Aspects of Leaflet Distribution

Leaflet distribution is a powerful tool for businesses aiming to increase brand awareness and attract local customers. However, navigating the legal landscape of distributing leaflets in England and Wales is essential to ensure compliance and avoid penalties. Understanding whether leafleting is legal and being aware of local regulations will prevent any potential issues and enhance the success of your marketing campaign. This guide will help businesses unpack the nuances surrounding leaflet distribution and adhere to the established rules that foster legal and effective local marketing efforts.

Is Leafleting Legal? An Overview of the Rules

When it comes to leaflet marketing, it's crucial to understand the legality of your marketing method. Fortunately, leafleting in England and Wales is generally legal. The principal regulation you need to be aware of is the Clean Neighbourhoods and Environment Act 2005 , which primarily addresses littering. Under this legislation, distributing flyers becomes illegal if it results in litter or if the campaign obstructs the smooth operation of the public environment. Hence, maintaining a clean approach is vital. Distributors must ensure that flyers do not become litter and pick up any discarded materials to avoid contraventions.

In addition to this overarching legislation, note that permits might be required in certain local councils. Many councils have specific guidelines on what’s termed “leafleting legal” considerations, under which permits can be obtained through an application process. Businesses should verify the rules to ensure total compliance. For instance, some areas might permit leaflet distribution freely in certain zones while strictly regulating it in others, usually areas with high pedestrian traffic or residential density.

Moreover, the role of business type cannot be overlooked. Various businesses, such as restaurants and gyms, might have additional tailored rules within certain precincts, especially if they're in conservation or special areas. This doesn't mean businesses can't advertise; it just implies more diligence is required. Engaging with a professional leaflet distribution service, like JogPost , can significantly help you navigate these regulations, as these services stay up to date with any changes in distribution law, ensuring your campaigns remain compliant and effective. By understanding the key rules, businesses can effectively distribute leaflets without falling afoul of legal pitfalls.

For those looking to conduct a compliant and effective leafleting campaign, consider implementing these practical strategies.

Research local laws and obtain necessary permits for leafleting in public areas.
Choose high-traffic locations that align with your target audience for maximum exposure.
Ensure leaflets contain explicit, factual, and respectful content to engage your audience.
Use eco-friendly materials to align with environmental standards and audience values.
Train your team on relevant regulations to prevent legal issues during distribution.
Maintain a respectful distance from private properties and adhere to no-solicitation zones.
Be polite and approachable to improve interactions and receive positive responses.
Consider weather conditions and prepare for indoor or covered locations if needed.
Evaluate campaign effectiveness with feedback and adjust tactics for future campaigns.
These strategies will help ensure your leafleting efforts are both successful and legally sound.

Key Local Regulations to Consider

When planning a leaflet door-drop strategy , it's vital to focus on local regulations, as they play a significant role in shaping your approach. Local councils have the authority to establish specific rules for leafleting to maintain public order and cleanliness. For instance, some councils enforce a Public Space Protection Order (PSPO), which places additional constraints on distributing flyers in designated areas to prevent excessive littering.

Depending on your company type, these regulations can differ. You may find that cafes, salons, and pet services operating in high-density metropolitan areas may face stricter regulations than those in residential zones. It's important to research specific rules applicable to your industry to ensure compliance. Generally, obtaining a leaflet distribution permit is advisable, as it legally authorises flyer distribution in regulated zones, mitigates risk, and aligns with promotional goals.

However, while permits allow for distribution, they often come with stipulations. These might include conditions such as ensuring distribution occurs only during specific times of day or adhering to distribution area restrictions to avoid high-profile or sensitive locations. Understanding these stipulations not only aligns your strategy with the law but also promotes positive community relations, as effective coordination with local authorities underscores a commitment to maintaining public spaces.

For businesses keen to maximise their leaflet impact while remaining within legal bounds, consulting a reliable distribution partner is recommended. Companies like JogPost have a comprehensive understanding of the local market dynamics and regulations, ensuring that campaigns not only comply with the law but also achieve optimal market penetration. Engaging with such services facilitates compliance, allowing businesses to focus on what they do best: serving their customers and driving growth through meaningful engagement.

How to Distribute Flyers Legally and Effectively

Ensuring your business flyer distribution is both legal and practical is key to a successful direct mail strategy . Adhering to local laws while maximising customer engagement requires strategic measures. Essential tips can help businesses leverage their regional presence and ensure their flyer campaigns comply with the law. Additionally, to make an impact, understanding and following regulations is vital. Companies can enhance their flyer strategies while staying within the law. By paying attention to detail and adhering to legal standards, your brand can achieve greater visibility without legal challenges.

Tips for Businesses to Leverage Local Distribution

For local businesses aiming to distribute flyers efficiently and maximise their impact, integrating a comprehensive strategy that aligns with legal and community standards is vital.

A good place to start is identifying the key areas where your customer base is most concentrated. By using targeted distribution in high-traffic areas like town centres, shopping districts, and residential complexes, your business can maximise its outreach potential. However, remember that some regions may require additional permissions, especially in high-density urban areas. Acquiring the necessary permits demonstrates your commitment to complying with local guidelines and fosters goodwill in the community.

Building partnerships with residents and business owners can be another effective strategy. Engaging with community pillars enables mutually beneficial collaborations, such as placing flyers in local shops and gyms or participating in community events. This not only expands your reach but also builds trust and encourages a positive reception of your material. Understanding how your services or products align with community needs creates more targeted, successful campaigns.

Furthermore, consider leveraging the expertise of professional leaflet distributors like JogPost, who are well-versed in the nuances of flyer distribution laws. They not only streamline the distribution process but also help maintain compliance from start to finish. This ensures your business is not only seen but remembered in the right way. Remember, distributing flyers legally is not just about complying with regulations, but also about reinforcing your brand’s reliability and professionalism. A practical and legal flyer distribution campaign will ultimately lead to better engagement and enhanced brand loyalty.

Key Strategies

Targeted distribution
Focus leaflet delivery on specific locations and demographics to maximise relevance and response rates.
Utilising professional distributors
Work with experienced distribution services to ensure accurate coverage, accountability, and consistent delivery standards.

Legal Considerations

Obtain necessary local permits
Ensure compliance with council regulations before distributing leaflets in public or residential areas.
Adhere to environmental laws
Follow waste and recycling guidelines, including rules around littering and sustainable materials.

Impact Enhancement

Optimise flyer design for visibility
Use bold headlines, strong imagery, and clear calls to action to capture attention quickly.
Create community-targeted content
Tailor messaging to local interests, events, or needs to increase relevance and engagement.
Implement tracking systems for feedback
Measure performance using QR codes, promo codes, or dedicated landing pages to refine future campaigns.

Maximising Impact While Complying with the Law

Maximising the impact of your marketing materials while ensuring compliance is a balancing act, but it's absolutely doable with the right tactics. First, familiarise yourself with the Clean Neighbourhoods and Environment Act 2005, which can affect how and where you distribute leaflets. Complying with this law ensures that your materials don’t contribute to littering, thus protecting your business from potential fines. Consider implementing eco-friendly practices, such as using recyclable materials for your flyers, which signal your environmental awareness and appeal to conscious consumers.

Another effective tactic is to place a strong emphasis on the design and content of your flyers . A well-crafted flyer that is visually appealing and includes clear, compelling calls to action can attract your audience more effectively. It’s not just about reaching as many homes as possible, but about ensuring the homes you get are genuinely engaged with your message. Tailor your content to reflect the unique culture and interests of the local community, making your campaign feel more personalised and relevant.

Monitoring and adjusting your strategies based on feedback and results is crucial. Use tracking numbers, unique website URLs, or QR codes on your flyers to gain insights into your campaign's success. These tools enable you to measure engagement, understand customer behaviour, and make data-driven adjustments. By continuously refining your approach, you ensure that your business not only distributes flyers and leaflets legally but also effectively enhances its local footprint. Leave no stone unturned in your quest for compliance paired with substantial community impact, making every flyer count.

Consequences of Non-Compliance

Failing to comply with leaflet distribution laws in England and Wales can have severe consequences for businesses. Understanding the consequences of non-compliance is crucial. Not only does it safeguard your brand's reputation, but it also ensures financial security by avoiding penalties. Businesses distributing leaflets illegally could face significant fines, which could impact their bottom line. Moreover, repeated offences can escalate the issue, leading to further legal challenges. Navigating the legal landscape might seem daunting, but comprehending these potential pitfalls can help prevent costly errors and maintain a positive community presence.

Potential Fines and Penalties for Businesses

Understanding the potential fines and penalties associated with non-compliance in leaflet distribution is essential for any business looking to leverage this marketing tool effectively. Under the Clean Neighbourhoods and Environment Act 2005 , businesses face fines if their leafleting activities contribute to littering. These fines can reach up to £2,500 per offence, a substantial amount that can seriously affect smaller local businesses. Furthermore, persistent breaches of regulations can attract greater scrutiny, potentially leading to enhanced penalties and even cessation orders that could halt your marketing operations entirely.

It's worth noting that local councils have the authority to impose additional fines under Public Space Protection Orders (PSPOs), particularly in areas with high littering rates due to flyer distribution. This means businesses must remain vigilant and ensure their strategies comply not only with national mandates but also with localised regulations. For instance, areas with dense foot traffic might have stricter enforcement measures, preventing leaflet drop-offs without explicit permissions.

Beyond financial ramifications, non-compliance can tarnish a brand's reputation and erode community trust. Local customers value businesses that respect their environment and contribute positively to the community. By flouting regulations, a company risks not only legal action but also alienating its customer base, which could ultimately affect sales and growth. Businesses must therefore integrate a robust compliance strategy when executing leaflet campaigns to protect both their financial interests and community relations.

For those needing guidance, partnering with a professional distribution service like JogPost can be invaluable. These services are not just skilled in efficient distribution but also adept at navigating legal hurdles, ensuring your leaflets reach their intended audience without the risk of incurring fines. A proactive legal compliance approach will not only enhance your promotional efforts but also foster a more trusted and engaging relationship with the community you serve. Ensuring leaflet distribution adheres to legal and ethical standards is crucial for business compliance and reputation. Here are some actionable tips to help businesses remain compliant:

Research local laws regarding leaflet distribution to understand any restrictions or necessary permits.
Include clear contact information on each leaflet to promote transparency.
Avoid distribution in public spaces where littering is a concern, or engage in coordinated clean-up efforts.
Train staff on compliance best practices and legal obligations related to distribution activities.
Use biodegradable or recyclable materials for leaflets to minimise environmental impact.
Get explicit permission before distributing on private properties or in residential areas.
Document distribution strategies and areas to provide a reference for future compliance checks. Prioritising compliance not only minimises legal risks but also enhances the business's public image and environmental responsibility.

Practical Tips for Optimising Your Leaflet Distribution Efforts

In most cases, optimising your leaflet distribution isn't just about getting your flyers into doors; it’s about ensuring they're effective and in line with legal guidelines. One crucial step is selecting the right distribution locations. Target areas where your ideal customer spends their time, such as local cafes or fitness centres. This targeted distribution enhances your reach and engagement. Understanding your audience’s hangouts creates a more focused and impactful campaign.

Engage with community events and work with local associations. Collaborating with local businesses for mutually beneficial partnerships can expand your reach without additional costs. For instance, placing flyers in a popular salon or partnering with a vet clinic not only targets the right audience but also fosters community trust. This strategy ensures your campaign isn't just seen as another advertisement, but as an ally to a valued community member.

Integrating technology can also enhance your strategy. Use QR codes or unique URLs to track engagement and gather data on flyer performance. This allows for real-time feedback and the opportunity to adjust your approach, maximising return on investment dynamically. Tracking data creates actionable insights, leading to more refined future campaigns.

Responsible, Compliant Leaflet Distribution for Long-Term Local Growth

In conclusion, understanding and complying with leaflet distribution laws in England and Wales is crucial to ensuring successful marketing campaigns without legal setbacks. By focusing on permissible distribution practices, avoiding restricted properties, following local regulations, and obtaining necessary permissions, businesses can effectively reach their target audience. For local enterprises, this means expanding brand awareness while maintaining trust and compliance. Remember, thoughtful and informed approaches to leaflet distribution not only uphold legal standards but highlight a commitment to responsible marketing. For those looking to boost their local presence, consider partnering with expert services like JogPost for seamless, compliant campaigns. To get started with a compliant, results-driven leaflet campaign, book a consultation today .

Is leaflet distribution legal in England and Wales?

Yes, leaflet distribution in England and Wales is generally legal. It is primarily governed by the Clean Neighbourhoods and Environment Act 2005, which addresses littering concerns.

What are the potential penalties for non-compliance in leaflet distribution?

Failing to comply with distribution laws can result in fines up to £2,500 per offence. Persistent breaches may lead to enhanced penalties and cessation orders.

Do businesses need permits for distributing leaflets?

Local councils may require permits, especially in high-traffic or sensitive areas. It's advisable to check with the relevant local council to ensure compliance.

What measures can enhance community relations through leaflet distribution?

Engaging in community events and partnerships, and ensuring compliance with local regulations, significantly enhances community relations. Strategic alliances can also be mutually beneficial.

How can a business ensure compliance in leaflet distribution?

Partnering with professional distribution services like JogPost can ensure compliance with distribution laws, as they are familiar with the legal terrain and help optimally target the intended audience.

Reducing Waste in Leaflet Distribution: Best Practices for Sustainable Advertising

Mon, 22 Dec 2025 14:11:58 GMT

Reducing Waste in Leaflet Distribution: Best Practices for Sustainable Advertising

In today's eco-conscious world, businesses are increasingly seeking sustainable advertising solutions that minimise environmental impact. Leaflet distribution, a powerful tool for local companies aiming to boost brand visibility, can be made eco-friendly through strategic practices. This guide delves into practical strategies to reduce waste in leaflet distribution, ensuring your advertising campaigns promote sustainability while achieving optimal reach.

From selecting recyclable materials to employing precise targeting, discover how you can maximise the effectiveness of your leaflet campaigns while affirming your commitment to environmental stewardship and community engagement.

Key Highlights

Traditional leaflets have high environmental costs, including waste production and deforestation.
Using recycled paper and soy-based inks lowers the carbon footprint while maintaining print quality.
Integrating digital campaigns with physical leaflets broadens reach and reduces paper waste.
Targeted distribution enhances ROI by focusing on audience demographics, giving businesses confidence that their efforts are effective and responsible.
Tools like geo-targeting and QR codes help measure the effectiveness of sustainable advertising, empowering businesses to track their impact and improve.

Understanding the Impact of Leaflet Advertising on the Environment

In the quest for effective advertising, leaflet distribution has long held a pivotal role. Its visual allure and tangibility are hard to beat, especially for local UK businesses aiming for a tangible connection with their audience. However, the environmental ramifications of traditional leaflet distribution raise essential questions about sustainability. By examining both the ecological costs associated with waste paper production and the pivotal role businesses play in promoting sustainable practices, we can better strategise for a greener future. Using sustainable leaflets not only reduces waste but also reflects a brand's values and commitment to the environment. JogPost prides itself on supporting local businesses in creating effective, ROI-driven campaigns, to reduce the impact of leaflet distribution on the environment through our leaflet printing services .

The Environmental Cost of Traditional Leaflets

Traditional leaflets, while effective in marketing, come with high environmental costs. The production process is intensive, leading to vast amounts of waste paper that often end up in landfills, contributing to deforestation and pollution. From the energy consumed in the paper mills to the inks and chemicals used in printing, every stage leaves a carbon footprint.

Most flyers follow a short lifespan, which increases waste. Businesses are often unaware that these practices undermine their sustainable ambitions. Transitioning to sustainable leaflets could mitigate these impacts by using recycled materials or promoting recycling among consumers, thus reducing overall waste. The shift involves not just opting for greener materials but also innovating distribution strategies to minimise environmental harm. Educating businesses on these choices enhances their brand image and aligns with consumer expectations for corporate responsibility.

The Role of Businesses in Promoting Sustainability

Businesses have a crucial role in championing sustainability within leaflet advertising. By choosing eco-friendly options, they directly help reduce waste. Sustainable leaflets can significantly reduce environmental damage by using biodegradable materials and soy-based inks, which have lower carbon footprints.

Companies can also set an example by recycling old flyers and encouraging customers to do the same, thereby highlighting their commitment to the environment and attracting eco-conscious consumers. Furthermore, using digital tools to complement physical distributions permits targeted campaigns that reduce excess production.

Savvy marketers know that promoting sustainability is more than a corporate responsibility; it can also drive brand loyalty and enhance ROI. By adopting these practices, businesses not only fulfil ethical obligations but also create a competitive edge in an increasingly green market.

Choosing Eco-Friendly Flyer Materials

Incorporating eco-friendly flyer materials into your advertising strategy not only supports the environment but also aligns your brand with sustainable practices that resonate with local audiences. Shifting towards recycled and biodegradable materials in leaflet production highlights your dedication to minimising environmental impact while enhancing your brand's image. It’s crucial for businesses looking to raise local brand awareness while reducing their carbon footprint. The next step involves understanding the materials available, such as recycled paper, which offer substantial benefits to both the business and the planet.

The Benefits of Using Recycled Papers

Using recycled paper for leaflet production is a smart move for any business aiming to spotlight its commitment to sustainability. Recycled paper not only conserves natural resources by reducing demand for virgin materials but also helps minimise energy consumption during production. The process of recycling paper requires significantly less energy than producing new paper, which in turn reduces the overall carbon footprint of your marketing materials.

This aligns well with sustainable advertising goals, providing a gratifying way to boost your company's eco-credentials while minimising environmental harm. Moreover, adopting recycled paper sends a strong message to eco-conscious consumers, reinforcing your brand's commitment to responsible practices.

Leaflets made from recycled materials don’t compromise on quality - advancements in recycling technology ensure they retain excellent print quality, making it a seamless transition for businesses keen on maintaining a professional image. By using these eco-friendly flyers, businesses not only contribute positively to waste reduction efforts but also tap into the growing market of environmentally aware consumers.

By prioritising recycled materials, companies can achieve a balance between effective marketing and ecological responsibility, thereby improving their leaflet distribution ROI through brand differentiation and customer loyalty.

Sustainable Printing Techniques for Lower Carbon Footprint

Reducing the carbon footprint of leaflet distribution is pivotal to sustainable advertising. Businesses looking to enhance their eco-credentials must pivot toward sustainable printing methods. Utilising environmentally conscious practices and materials in printing enables companies to maintain their marketing efforts without compromising sustainability. From using recycled paper to choosing biodegradable inks, each step towards sustainable printing helps reduce environmental impact. By implementing such measures, businesses not only demonstrate a commitment to sustainability but also strengthen customer relationships by aligning with their values, ultimately improving the return on investment from leaflet distribution.

Exploring Inks and Printing Practices

Choosing the right inks and printing practices is essential for sustainable printing and minimising environmental impact. Traditional inks, typically derived from petroleum, emit volatile organic compounds (VOCs) that are harmful to both humans and the planet. Switching to vegetable-based inks, such as soy, drastically reduces VOC emissions and aligns with sustainable printing goals. These inks are not only eco-friendly but also produce vibrant, high-quality prints, meaning there’s no sacrifice in professional image.

In sustainable printing, it's crucial to consider not just the inks but the entire process, from equipment energy efficiency to waste reduction in production. Adopting waterless printing techniques, for instance, reduces water consumption and chemical usage, making it an environmentally friendly choice.

By selecting sustainable printing methods, businesses show a genuine commitment to reducing their carbon footprint. These initiatives resonate well with eco-conscious consumers, thereby strengthening brand reputation and fostering loyalty. Embracing these changes doesn't just benefit the planet; it elevates your brand's image, underscoring your dedication to eco-friendly practices. With sustainable printing, businesses can effectively decrease their environmental impact while enhancing their marketing reach and ROI.

Embracing Digital Alternatives for Wider Reach

In an era where sustainability is key , complementing traditional leaflet distribution with digital alternatives offers a savvy approach for local UK businesses. By integrating online campaigns with physical leaflets, you can achieve a broader reach while significantly reducing waste. This method not only reduces excessive paper use but also maximises your marketing efforts by targeting a wider audience through digital channels. Mixing digital and physical advert strategies ensures you capture prospects on multiple platforms, increasing potential reach and enhancing the return on investment from leaflet distribution while remaining eco-friendly.

Integrating Online Campaigns with Physical Leaflets

Integrating online campaigns with traditional leaflets is an ingenious way to enhance your marketing impact without expanding your carbon footprint. By using digital alternatives such as targeted social media ads or email marketing, businesses can complement the physical allure of leaflets with the expansive reach of digital platforms.

For instance, a local restaurant could use leaflets to attract nearby foot traffic while simultaneously engaging potential customers online with appetising social media promos. This blend ensures your message isn’t limited to the distribution radius but instead reaches a broader audience already interested in what you offer. Additionally, these digital campaigns can include QR codes on leaflets that direct customers to online menus or booking platforms, seamlessly integrating offline efforts with digital follow-ups.

The result is a cohesive marketing strategy that not only appeals to tech-savvy customers but also aligns with environmental sustainability goals. This holistic approach not only reduces paper waste but also enhances your brand’s eco-friendly image, catering to an audience that values corporate responsibility alongside quality services. By integrating digital campaigns with physical leaflets, you're maximising your marketing potential while taking significant strides towards sustainable advertising practices.

Optimising Distribution to Reduce Waste

Optimising leaflet distribution is essential in reducing waste and enhancing sustainability. By adopting targeted distribution strategies, businesses can achieve the highest return on investment while minimising environmental impact. These strategies focus on reaching the most relevant audience with precise delivery, ensuring each leaflet contributes positively to your marketing goals.

Tailored approaches such as demographic targeting and data-driven insights are crucial for minimising excess waste, saving valuable resources, and reinforcing your commitment to sustainable advertising practices. In doing so, you not only reduce waste but maintain a strong connection with eco-conscious consumers, fostering loyalty and improving overall brand image.

Targeted Distribution Strategies for Maximum ROI

Targeted distribution strategies are pivotal for reducing waste and maximising ROI from leaflet campaigns. By precisely identifying and reaching your target audience, you not only reduce the number of unwanted leaflets but also significantly enhance the effectiveness of your marketing efforts.

This approach centres around using data analytics to understand demographic profiles and consumer behaviours, allowing you to pinpoint the most promising areas for leaflet distribution. For instance, a local gym might focus on neighbourhoods with high numbers of health-conscious individuals, ensuring the leaflets reach those most likely to engage with the service.

Moreover, utilising geotargeting and consumer insights can refine your delivery strategies, ensuring that each leaflet serves its purpose rather than becomes waste. By prioritising neighbourhoods or postcode areas with higher engagement rates, businesses can streamline their distribution efforts, reducing excess and emphasising sustainability.

Advertising in this manner not only reduces waste but also enhances the perceived value of your leaflets. Customers who receive well-targeted content are more likely to respond, increasing conversion rates and ultimately boosting ROI. Such strategic targeting underscores your business's commitment not only to effective marketing but also to environmental responsibility. Aligning leaflet distribution with environmental goals offers dual benefits, enhancing brand reputation while demonstrating economic savvy.

Recycling and Reusing: Giving Leaflets a Second Life

Recycling and reusing guide the sustainable journey in leaflet distribution , offering innovative pathways to reduce waste. Encouraging leaflet recycling is not just about the second life of paper but is an opportunity to reflect on eco-consciousness. Businesses can play a pivotal role by promoting sustainable leaflet practices, fostering both environmental care and customer engagement. As UK businesses look to raise brand awareness locally, adhering to such sustainable strategies aligns with modern consumer values, driving a positive brand image. This approach not only reduces environmental impact but also enhances investment returns through thoughtful, sustainable interactions.

Encouraging Customers to Recycle Leaflets

Encouraging customers to recycle leaflets demands creative engagement strategies, ensuring that sustainable leaflet practices become an essential part of your brand's dialogue with the community. One effective method is to include a clear call to action on each leaflet , inviting recipients to recycle it after use. This not only raises awareness but also positions your business as a sustainability leader. Campaigns can be amplified by partnering with local recycling programs, benefitting from community infrastructure to streamline the recycling process. Partnering with these organisations not only boosts your sustainability credentials but also makes recycling easier for consumers, enhancing goodwill and community rapport.

Additionally, rewarding customers for recycling initiatives can significantly boost engagement rates. Consider implementing a loyalty scheme that offers discounts or freebies for customers who show proof of recycled leaflets. This incentive not only motivates action but also creates a deeper connection between consumers and brands committed to sustainable practices. Educational initiatives can further enhance these efforts, such as informational workshops or social media campaigns focusing on the importance of recycled materials. This not only enriches community knowledge but also positions your business as an educational leader. By actively promoting recycling, you demonstrate corporate responsibility, forge a stronger bond with eco-conscious consumers, and positively impact your brand's image and ROI.

Measuring Success in Sustainable Advertising

Embracing sustainable advertising requires more than just eco-friendly initiatives; it demands measurable outcomes to evaluate effectiveness. Assessing the impact of sustainable efforts can provide insights into how strategies such as carbon-balanced printing and the use of sustainable leaflets help reduce waste while enhancing ROI. By understanding how these metrics not only improve environmental impact but also resonate with consumer values, businesses can refine their tactics for optimal results. Tools and metrics play a vital role in delivering results-driven campaigns that align with sustainability goals, ensuring companies continue to thrive in an eco-conscious market.

Tools and Metrics to Evaluate the Effectiveness

To gauge the success of sustainable advertising efforts, businesses must employ a variety of tools and metrics that not only track environmental impact but also measure return on investment (ROI). Utilising carbon-balanced printing techniques reduces leaflet printing's carbon footprint. This method tracks emissions across the production process, providing data to demonstrate tangible ecological benefits by showing how innovations such as carbon-balanced printing reduce emissions. Businesses can appeal to eco-conscious consumers eager to support sustainable efforts.

Beyond environmental metrics, evaluating the effectiveness of leaflet distribution also involves assessing reach and engagement. Tools such as geo-targeting and customer feedback forms help analyse audience reactions and behaviours. This data enables companies to refine their strategies, ensuring leaflets reach the right audience and convey their message effectively.

Additionally, digital integration creates a broader range of metrics. By merging physical leaflets with online platforms, such as tracking engagement through QR codes, businesses can obtain comprehensive insights. Metrics such as click-through rates and conversion rates reveal the effectiveness of this integrated approach, providing a clearer view of how traditional and digital strategies enhance overall marketing impact. These insights are pivotal for businesses aiming to maximise ROI while committing to sustainable advertising practices.

Integrating sustainable practices into leaflet distribution not only benefits the environment but also boosts your brand's image as a responsible entity. By focusing on digital supplements, targeting the right audience, and using recycled materials, businesses can effectively reduce waste while maintaining impact. JogPost is committed to helping local UK enterprises adopt eco-friendly practices, ensuring each campaign leaves a positive mark. Reach out for a consultative session to discover how sustainable leaflet distribution can amplify your brand’s message and foster community connection. Together, we can drive change and achieve responsible growth.

Creative Ideas for Leaflet Campaigns: Be Inspired by Innovative Design

Mon, 22 Dec 2025 14:05:30 GMT

Creative Ideas for Leaflet Campaigns: Be Inspired by Innovative Design

In a digital age flooded with online ads, a well-crafted leaflet campaign can effectively capture attention and drive customer engagement. Whether you're a local business owner or a marketing enthusiast, it's essential to explore creative ideas that push boundaries and evoke curiosity. This guide immerses you in innovative design approaches that ensure your leaflets are unforgettable, from eye-catching visuals to compelling messaging. Transform your door-to-door distribution strategy by integrating these cutting-edge techniques, ensuring that each leaflet stands out and contributes to your brand's growth. Be inspired and redefine how you connect with your target audience.

Key Highlights

Creative leaflet campaigns stand out in a digital-heavy world by offering direct customer engagement and enhancing brand visibility locally.
Local insights help you tailor leaflets to resonate with community needs, boosting engagement and building trust.
Visual storytelling in Leaflet design enriches the customer experience, creates emotional connections, and enhances the brand narrative.
Strategic leaflet distribution involves understanding audience habits and selecting locations that align with lifestyle patterns.
Integrating creative designs with targeted distribution strategies ensures maximum campaign impact and optimises brand engagement.

The Importance of Creative Leaflet Campaigns

The power of a well-crafted leaflet campaign can't be overstated. In a digital-heavy world, tangible marketing materials like creative leaflets stand out, offering direct engagement with potential customers. Leveraging local insights ensures these campaigns are rooted in familiarity and relevance, enhancing reach. Targeting your audience with precision amplifies leaflet distribution efforts, making them more effective and rewarding. As a senior SEO strategist and UK local marketing specialist, I'll explore how understanding local insights and connecting with your audience effectively can provide returns on investment, ensuring your leaflet campaigns resonate and convert.

Leveraging Local Insights for Maximum Impact

Understanding local dynamics is pivotal for the success of any leaflet distribution effort. Local insights allow businesses to tailor their creative leaflet content to resonate deeply with the community's unique needs and preferences. This deeply personalised approach not only enhances engagement but also fosters a sense of familiarity and trust. For instance, a quaint local bakery can highlight its freshly baked goods in its leaflet campaigns, emphasising community involvement and local ingredients to make it relatable to area residents. Incorporating hyper-localised information, such as regional language quirks or local events, can also enhance Leaflet’s relevance and readability.

Leaflet distribution in the UK is incredibly effective when done with local insights. Businesses can choose the best time for door drops, ensuring they coincide with peak community activity or regional events. This strategy not only increases the likelihood that a leaflet will be seen but also enhances its overall impact. By coupling the distribution with local happenings, such as fairs or market days, a business can ensure maximum visibility and reception. When companies understand and integrate local culture into their marketing, it amplifies their reach and resonance.

Moreover, employing local insights in leaflet campaigns isn't just about content but also about strategic distribution . Specific areas within a region may have different lifestyle preferences and spending habits. An experienced UK local marketing specialist will carefully analyse these variances, guiding the campaign's design and its logistical aspects. Such meticulous planning ensures your leaflets are distributed in areas with high potential for ROI. Smart leaflet distribution doesn't just blanket an area; it strategically targets locations where the campaign will have the most significant impact.

Engaging with Your Target Audience Effectively

Successfully reaching your target audience begins with understanding who they are , what they need, and how to engage them effectively through creative leaflet campaigns. An effective leaflet distribution campaign thrives on clarity, precision, and relatability, while ensuring the message resonates with its intended audience. As a senior SEO strategist and local marketing expert, I understand the nuances of a specific audience. This involves not only demographic analysis but also psychographic research, ensuring that each leaflet speaks directly to the recipient's mind and heart.

For example, a gym targeting health-conscious consumers can craft a leaflet that not only lists workout equipment but also offers personalised fitness tips, making it both promotional and informative. This approach builds trust and positions the gym as a thought leader in health and fitness. Similarly, pet services can engage pet owners by focusing on seasonal pet care tips, thus making the leaflet a valued resource rather than mere advertising.

Additionally, to engage effectively, leaflets must evoke a strong call to action tailored to the audience's preferences. Whether it's offering a special discount or inviting the audience to an exclusive event, the key is to make the offer enticing and relevant. Using language that resonates personally with the target audience, whether casual and friendly or professional and authoritative, ensures that the message captures attention and inspires action. As an advocate for targeted marketing, each door drop becomes significantly more impactful when the content speaks directly to its audience's needs and aspirations, adding genuine value to their daily lives.

Unique Design Concepts for Leaflets

Unleash the full potential of your leaflet by exploring innovative leaflet design concepts that resonate with today's audience and differentiate your brand. We're diving into unique approaches such as integrating visual storytelling into leaflet design, which not only captures attention but also enhances engagement with your brand's narrative. In the realm of leaflet design, seamlessly integrating compelling visuals with coherent narratives can significantly boost the impact of your campaigns. Learn how applying these creative techniques will not only craft an impactful message but also elevate your brand's presence in the local market.

Integrating Visual Storytelling in Leaflet Design

Incorporating visual storytelling into leaflet design is a powerful strategy that brings a narrative to life through imagery and design elements. When executed thoughtfully, this technique not only captures attention but also enriches the viewer's experience, making your leaflet more memorable. It's about crafting a story that visually speaks to the heart of your target audience, using imagery to complement and elevate the textual message. For local businesses, such as restaurants and gyms, integrating elements that reflect authenticity and passion can deeply resonate with potential clients, creating an emotional connection that text alone might not.

A successful visual storytelling approach in leaflet design begins with understanding your brand's story and its unique selling proposition. This could mean telling the origin story of your local cafe through a series of illustrations or sharing a sequence of images that showcase a hair salon's transformative results. These visuals serve to engage customers on an emotional level, often converting interest into action. This method aligns perfectly with JogPost's ethos of tracked, door-to-door leaflet distribution, ensuring your narrative reaches the right audience effectively.

In addition, design print considerations shouldn't be underestimated. Opt for a high-quality design print that enhances the visual elements and maintains clarity and vibrancy. This boosts the perceived value of the leaflet, encouraging recipients to engage more deeply with your message. The human brain processes visuals more quickly than text. By integrating compelling visuals into your Leaflet designs, you convey the intended message more quickly, increasing the likelihood of being noticed and remembered. Through this combination of strong design and strategic storytelling, your leaflets not only stand out but also become a catalyst for brand engagement and customer retention.

Crafting an Effective Leaflet for Success

Creating an effective leaflet demands a balance of compelling design and strategic messaging to capture attention and drive conversions. An impactful leaflet not only communicates information but also engages your target audience, ensuring your message is remembered and acted upon. With the right blend of creativity and strategic insights, your leaflet campaigns can resonate more effectively with your audience, enhancing your brand's visibility. Successful leaflet design involves understanding essential elements that can significantly drive engagement and bolster your marketing efforts within the local community.

Essential Elements That Drive Engagement

Understanding what makes a creative leaflet compelling is crucial for ensuring successful engagement with your intended audience. To start, a clear and focused message is key. Your leaflet should convey the core of your offering while still highlighting the unique benefits or promotions that set you apart. This clarity in messaging helps attract potential customers and ensures they understand your value proposition. Typography and layout also play an integral role. Selecting fonts that are both legible and relatable to your brand story can enhance readability and reinforce your brand identity. Spacing and alignment should be utilised to guide the reader's eye smoothly across the leaflet, directing them towards the most pertinent information and the call to action, a crucial aspect that should never be overlooked in leaflet campaigns.

Imagery is just as essential; choosing visuals that resonate with your target audience can transform a leaflet from mundane to memorable. For a local retailer, showcasing images of your most popular products or real customer experiences can create an emotional connection that text alone might not achieve. Furthermore, personalising these elements to reflect local interests or cultural nuances can further elevate the leaflet's appeal. This strategic personalisation ensures that your leaflet not only attracts attention but also feels relevant and bespoke to each recipient.

To effectively distribute your message, consider the practicality of your call to action . It should be prominently placed and easy to understand, whether it’s encouraging a visit to your location or redeeming a special offer. This necessitates a balance between enticing design and straightforward functionality. By prioritising these essential elements, each leaflet can serve as a powerful tool in your marketing arsenal, driving measurable results and solidifying your brand’s presence within the community. Establishing a clear strategy for leaflet campaigns involves not only creative design but also an informed understanding of your target audience, ensuring every aspect is tailored to maximise engagement and ROI.

Strategies for Successful Leaflet Distribution

Leaflet distribution can be a game-changer when executed with precision and insight. Identifying the right strategies makes the campaign not just widespread but also thoughtfully impactful. It involves understanding when, where, and how to engage potential customers effectively. In this narrative, we'll delve into selecting prime locations for your leaflet drops, ensuring your distribution efforts are strategically aligned with local dynamics and target-market preferences. As a UK marketing specialist focusing on leaflet distribution ROI, harnessing the full potential of location-specific strategies will amplify your campaign's success.

How to Choose the Best Locations for Your Campaign

Choosing optimal locations for leaflet distribution isn't just about coverage; it's about resonance and impact. The first step is understanding your target audience's habits and trends within specific areas. Engaging effectively through leaflet distribution requires delving into local demographics and psychographics, which involves recognising where your ideal customers spend their time and how they move about. For instance, if a local restaurant wants to target food enthusiasts, areas with bustling food markets or directly around culinary events might yield better results than random door drops.

For businesses like cafes or local retailers, proximity matters. Selecting neighbourhoods with high foot traffic can significantly enhance visibility, especially when targeting regular commuters or students. Similarly, gyms should focus on residential areas known for a high density of fitness-conscious individuals, perhaps near jogging tracks or parks. It's about aligning your leaflet distribution efforts with the lifestyle patterns of your desired audience.

Furthermore, consider leveraging data and insights from past campaigns to refine location strategies for future leaflet drops. Analysing where previous efforts garnered the most engagement provides valuable clues on ideal distribution zones. Businesses can also employ tracking mechanisms, much like JogPost’s door-to-door approach , to measure distribution effectiveness. This tracking not only enhances accountability but also provides actionable insights into which areas exhibit higher engagement rates.

Additionally, collaboration with local businesses or events opens unique opportunities for strategic leaflet drops. By aligning distribution with local happenings, such as festivals or community gatherings, businesses can heighten their visibility and accessibility to potential clients. As an experienced SEO strategist, I aim to ensure every leaflet distribution campaign is tailored, measured, and optimised for the greatest local impact, turning each leaflet into a potent communication tool.

Harnessing creativity in your leaflet campaigns can dramatically enhance your brand’s visibility and engagement. By innovatively designing your leaflets with bold visuals, compelling copy, and strategic call-to-actions, you can captivate your audience and drive local business success. Remember, combining unique designs with targeted distribution strategies like those offered by JogPost ensures maximum impact. Reflect on your business’s unique selling points and demographics to tailor a leaflet that speaks directly to your potential customers. If you are ready to turn creative ideas into measurable results, book a free consultation with JogPost today and discover how a tailored leaflet distribution strategy can elevate your next campaign. Start your creative journey now and watch your leaflet campaigns transform ordinary flyers into powerful marketing tools.

7 Key Advantages of a Leaflet for Your Business Marketing

Mon, 27 Oct 2025 22:45:00 GMT

7 Key Advantages of a Leaflet in Your Marketing Mix

In a world saturated with digital notifications and online ads, it can be challenging to capture your audience's attention. While many businesses focus their entire budget on digital channels, they often overlook a powerful, proven, and tangible marketing tool: the humble leaflet. The advantages of a leaflet go far beyond simply putting paper through a letterbox; it’s about creating a direct, personal connection with potential customers.

This article will explore the significant benefits of incorporating leaflet distribution into your marketing strategy. We'll show you why this classic method remains one of the most effective ways to generate leads, build brand awareness, and achieve a remarkable return on investment.

1. Unbeatable Cost-Effectiveness

One of the most compelling advantages of a leaflet is its affordability. Compared to other forms of advertising like pay-per-click (PPC) campaigns, television ads, or even social media promotions, leaflet marketing offers a much lower barrier to entry.

Low Production Costs: Designing and printing leaflets can be done on a tight budget, especially when produced in bulk. This allows businesses of all sizes, from local start-ups to established national brands, to run impactful campaigns without a massive financial outlay.
Controlled Spend: You have complete control over your budget. You decide how many leaflets to print and distribute, allowing you to scale your campaign up or down based on your resources and marketing goals. This makes it an ideal method for testing new offers or targeting specific neighbourhoods.

For small and medium-sized enterprises (SMEs), leaflet distribution provides access to a mass audience that might otherwise be financially out of reach. It levels the playing field, enabling you to compete with larger companies within a defined local area.

2. Highly Targeted Reach

Digital marketing promises precise targeting, but it often struggles to cut through the noise. Leaflet distribution offers a different, more direct kind of precision. You can physically place your message into the hands of your ideal customers based on their geographic location.

This geographical targeting is incredibly powerful for businesses that serve a specific community, such as:

Restaurants and takeaways
Estate agents
Gyms and fitness centres
Local tradespeople (plumbers, electricians, gardeners)
Retail stores

With advanced mapping and demographic data, you can refine your targeting even further. Do you want to reach affluent households, families with children, or residents in a new-build estate? A well-planned leaflet campaign allows you to pinpoint these audiences with accuracy, ensuring your marketing message is relevant to those who receive it. This minimises wastage and maximises the effectiveness of your spend.

3. Creates a Tangible, Memorable Impact

In an era of fleeting digital content, a physical item stands out. An email can be deleted with a single click, and a social media ad can be scrolled past in a fraction of a second. A leaflet, however, is a tangible object. It must be physically handled, which immediately creates a higher level of engagement.

This physical presence gives your brand a staying power that digital ads lack. A well-designed leaflet might be:

Stuck on the fridge with a magnet
Kept on a noticeboard for future reference
Placed on a coffee table to be read later

This extended lifespan means your message has multiple opportunities to be seen by different members of a household. The tactile nature of print also helps to build trust and legitimacy. A professional, high-quality leaflet suggests an established and reliable business, which is a crucial factor in a customer's decision-making process.

4. Easy to Understand and Digest

The format of a leaflet encourages clear and concise communication. You have a limited space to convey your key message, which forces you to focus on what truly matters to your customer: your unique selling proposition (USP), your offer, and your call to action.

This simplicity is a significant advantage. Customers are not required to navigate complex websites or click through multiple links to understand what you do. The information is presented directly to them in an easy-to-digest format. An effective leaflet design will quickly answer the customer’s primary questions:

What service or product are you offering?
How will it benefit me?
What should I do next?

This clarity speeds up the consideration process and makes it easier for potential customers to take the desired action, whether that's visiting your website, calling your number, or visiting your store.

5. Drives an Impressive Return on Investment (ROI)

Ultimately, marketing efforts are measured by their results. Another of the key advantages of a leaflet is its ability to deliver a strong, measurable return on investment. Because the initial costs are low, even a small number of conversions can result in a highly profitable campaign.

Research consistently shows that leaflet marketing prompts a commercial action. Many recipients are driven to make a purchase, search for more information online, or visit a business as a direct result of receiving a leaflet.

To track your ROI effectively , simply include a unique offer or discount code on your leaflet. For example, "Get 15% off with code LEAFLET15" or "Bring this leaflet in for a free coffee." By tracking how many times this code is used, you can directly attribute sales to your leaflet campaign and calculate your exact ROI.

6. Complements and Boosts Digital Marketing

Leaflet marketing should not be seen as a replacement for digital strategies but as a powerful partner to them. An integrated campaign that combines offline and online methods often produces the best results.

You can use your leaflets to drive traffic to your digital channels. Include elements like:

QR Codes: A quick scan can take a customer directly to a specific landing page, product video, or online booking form.
Website Address: Encourage recipients to visit your website to learn more, view your full range, or read customer reviews.
Social Media Handles: Invite people to follow your brand on platforms like Instagram or Facebook to stay updated on news and offers.

This "cross-pollination" creates a seamless customer journey. A potential customer might receive your leaflet, scan a QR code to watch a video on their phone, and then make a purchase through your website. Each channel reinforces the other, strengthening your overall brand message.

7. Measurable and Scalable Results

Unlike some brand-building exercises, the results of a leaflet campaign are highly measurable. As mentioned, using unique offer codes, dedicated phone numbers, or specific landing page URLs allows you to track responses accurately.

Furthermore, GPS-tracked distribution services , like those offered by JogPost, provide complete transparency. You can see exactly which streets and postcodes have been covered, giving you confidence that your message has reached its intended audience. This data is invaluable for planning future campaigns, as you can analyse which areas delivered the best response rates and refine your strategy accordingly.

The scalability of leaflet marketing also means you can start small, test your messaging and offers in a limited area, and then roll out the most successful version on a larger scale.

Don’t Underestimate the Power of Print

At JogPost , we know that leaflet distribution isn’t just traditional; it’s transformational. The impact of a well-planned leaflet campaign is clear, measurable and proven to deliver results. In today’s crowded digital landscape, print marketing offers something uniquely powerful: a cost-effective, targeted and tangible way to connect with real people and drive genuine business growth.

Leaflets cut through online noise and put your message directly into the hands of your audience where it can make a lasting impression. If your marketing strategy has been purely digital, now is the time to rethink your approach. By partnering with JogPost , you can harness the full potential of print to build trust, generate high-quality leads and keep your brand top of mind where it matters most. In your customers’ homes and hands.

How to Build an Effective Direct Marketing Strategy for Your Business

Mon, 09 Sep 2024 18:21:22 GMT

How to Build an Effective Direct Marketing Strategy for Your Business

You’ve heard about direct marketing and the benefits it can have for your business – but knowing which strategies to use and how to implement them can be a struggle.

In this article, we’ll explore the most popular direct marketing strategies as well as their benefits, and give you a step-by-step guide for implementing an effective direct marketing campaign.

What are the Most Popular Direct Marketing Strategies?

So, what is direct marketing?

Essentially, direct marketing is any marketing technique that relies on direct communication with customers instead of mass distribution channels such as newspapers or television.

Direct marketing can take many forms, as there are many ways to reach a consumer directly. Some of the most popular direct marketing channels include:

Direct Mail

Direct mail is a traditional form of marketing where businesses send printed material (ads, leaflets, catalogues) directly to a potential customer’s home or business. Direct mail marketing is one of the most effective direct marketing strategies and is once again becoming a popular form of advertising with consumers.

Email Marketing

Email marketing is a form of direct marketing where businesses send personalised emails to a list of subscribers or potential customers. Businesses can use email marketing to connect with their audience, advertise their products or services, or offer promotions.

SMS Marketing

While not as popular as direct mail marketing or email marketing, SMS is also a valid marketing technique. With SMS marketing, businesses can send product or service offerings to cellphone users who have given their consent.

Social Media Marketing

Social media platforms have also opened up new opportunities for direct marketing. People who follow a business's social media profile are highly likely to be interested in the product or service the business offers. Businesses can create social media advertisements that directly communicate with potential customers, or use their social media accounts to build brand loyalty.

Benefits of Direct Marketing Campaigns

Direct marketing has been a popular form of marketing for decades, and for good reason. Some of the benefits of direct marketing include:

Targeted Reach: Direct marketing methods are more effective at targeting potential customers. With direct mail, businesses can send direct mail to neighbourhoods where people are more likely to buy their product or service. For example, a company selling luxury watches can send flyers to a more affluent neighbourhood, where customers are more likely to buy their expensive watches.

Direct mail can also help businesses focus on local customers only. For example, a restaurant can send promotions through direct mail to residents, who are most likely to visit the restaurant.

Higher ROI: Direct marketing strategies also deliver a higher return on investment than other marketing strategies. That’s because with direct marketing, you can specifically target an audience that has a high likelihood of buying your products or services.

Many direct marketers use direct mail because it is cheaper than digital marketing strategies, and delivers a high ROI. JogPost makes this ROI even higher by using joggers to cover more ground and deliver more leaflets in less time than traditional leaflet distribution services.

Building customer relationships: Businesses can also use direct marketing to interact with potential (and current) customers. Strategies like leaflet distribution can show a business’s physical presence in a community, which builds trust and brand recognition.

Building an Effective Direct Marketing Campaign

To build an effective direct marketing campaign, there are a few key steps you should follow:

Set your Goals

The first step of your direct marketing efforts should be to identify what you want to achieve with your marketing campaign. Are you looking to increase sales? Promote brand awareness? Or build brand loyalty?

By setting measurable objectives you can focus your efforts and find a direct marketing strategy that works for you and your audience.

Set your Budget

Setting your budget can help you determine the scale of your campaign, the direct marketing channels you choose, and the level of advertisement design you can afford.

Identify Your Target Audience

Next, identify the audience you want to reach with your direct marketing campaign. This includes their demographics, interests, location, preferences and buying behaviour. A clearly defined target audience will help you determine where to launch your campaign, increasing its effectiveness.

Find Direct Marketing Channels That Work With Your Audience

Once you identify your target audience, choose a direct marketing channel that will be most effective. For example, if your audience is spread across various regions, then direct marketing strategies like email marketing or social media marketing may be a good fit. If you want to reach potential customers in your local area, door to door leaflet distribution may be more effective.

Design and Launch Your Campaign

The next step is to design and launch your marketing campaign. For direct mail, it’s best to partner with an expert direct mail marketing service like JogPost.

JogPost helps businesses at every step of their leaflet design and delivery. Using design and copywriting expertise, the professionals at JogPost can create direct response marketing content that stands out from the crowd and effectively promotes your brand. They can also help you choose paper quality, colour schemes, leaflet designs and distribution methods that fit your budget.

When it’s time to deliver your leaflets, JogPost offers the fastest door-to-door delivery available, as well as direct mail delivery.

Get 3x ROI From Leaflet Marketing with JogPost

The return on investment for direct marketing is already high, but with JogPost’s innovative leaflet distribution service , the ROI is even higher.

With JogPost’s expert leaflet design and copywriting services, you can send out a leaflet that effectively promotes your brand and encourages potential customers to buy your product or service.

Our leaflet distributors jog instead of walk, which means they can cover more ground and deliver three times as many leaflets as traditional leaflet distributors, significantly cutting delivery costs.

Get started with JogPost today and experience the high ROI of direct mail marketing!

Want to Reduce Marketing Costs Through Discount Flyer Printing? Here’s How

Mon, 09 Sep 2024 18:10:31 GMT

Want to Reduce Marketing Costs Through Discount Flyer Printing? Here’s How

With the popularity of direct mail marketing, there are many leaflet printing services available, all with different prices, paper stock and leaflet design options. So if you’ve decided to start a direct mail campaign, it can be confusing to know what you should pay for printing flyers and how to reduce printing costs.

In this article, we’ll help you understand the factors that contribute to flyer pricing and give you tips on how to reduce your leaflet printing costs.

Choosing the Right Leaflet Printing Service

The first step to choosing a leaflet printing service is researching different printing services and comparing their prices. Look for an online printing company that can handle an extensive printing volume of printing each week, as this can give you significant discounts on printing.

Online testimonials can also give you a good idea of not only the price of printing services, but also the value of the service.

A direct marketing campaign using flyers involves more than just leaflet printing. Look for printing services that also include end-to-end leaflet services, including leaflet design , copywriting and delivery . A provider that can handle all steps of leaflet marketing adds significant value.

Simplify Flyer Design

One way to reduce the cost of flyer printing is by simplifying the design. While high-quality print and eye-catching design can help your flyer stand out, overly complex designs also increase printing costs. Here's how to simplify the design of printed leaflets (without sacrificing quality).

Paper Quality

It’s important to strike the right balance between quality and price when choosing paper stocks. The type of paper you use can have a big impact on how your audience perceives your business. However, premium paper can also be unnecessarily expensive. When choosing paper type, consider the following options:

Glossy paper: Glossy paper can give your leaflet a shiny, smooth appearance. JogPost offers many options for affordable glossy paper.
Matte paper: Matte paper has a dull, subtle finish. A high-weight matte finish can make for an attractive leaflet, but it can also cost more.
Recycled, uncoated paper: Uncoated paper can give a natural look to your flyer, and since it is made from recycled paper, it appeals to eco-friendly customers. Recyclable, uncoated paper can also be a more affordable option.

Contact JogPost for more information on discount flyer printing JogPost delivers over 2 million leaflets each week and has the experience to recommend paper types that will save you money and let you create high-quality flyers.

Colours

Choosing the right colours for your leaflet can have a big impact on its performance. But when printing thousands of flyers, colour options also significantly affect price.

Full-colour printing is more expensive than black-and-white printing, but that doesn’t mean you have to sacrifice colour altogether. Here are some strategies you can follow to create a colourful flyer and save money:

Two-colour printing: Instead of full-colour printing, consider using two colours only. Using two colours can make your flyer stand out and is cheaper than printing in full colour.
Minimal use of colour: Use colour only where it’s most effective. This could be a headline, logo, or image. Keep the rest of the flyer in grayscale to significantly reduce printing costs.
Colour Selection: Choosing lighter shades can reduce ink usage and lower printing costs. Try to avoid using colour at all when possible by keeping plenty of white space on your flyer.

Optimise Content for Custom Flyers

Paper quality and colour scheme aren’t the only factors that can reduce flyer printing costs. Optimising the content of your flyers can also reduce costs (and increase the effectiveness of your campaign).

Visuals: Paying a graphic designer to create visuals for your flyer can be expensive. But visuals don’t have to be complex or expensive to be effective. Instead of paying for visuals, use your own artwork or visuals that you already have on your website.
Double-sided printing : If you’re printing bulk leaflets that have two or more pages, you may want to have double sided leaflets printed, as this will significantly cut costs.
Concise messaging: Keep your messaging clear and concise. Less content means less ink and fewer pages, both of which reduce printing costs. Include the most essential information only, such as a headline, your offering, a CTA and contact details.

Bulk Leaflet Printing

One of the best ways to create cheap leaflets is to print in bulk. Printing companies offer significant discounts on larger orders, making it more cost-effective to order many flyers at once. To get the most out of bulk printing, you can even plan your marketing campaigns in advance and print enough flyers for multiple campaigns.

Reduce Delivery Costs for Your Mailing Campaign

While optimising flyer printing can reduce costs, it’s also important to consider delivery costs as they can add up quickly, especially when sending out thousands of folded leaflets. Here are some tips to reduce the costs of your direct mailing campaign by minimising delivery costs:

Local distribution: Send out flyers to local areas to reduce shipping and delivery costs. One of the benefits of leaflet marketing campaigns is that it’s a great way to connect with your local audience, so deliver locally to take advantage of this while also reducing costs.
JogPost leaflet distribution: Using JogPost can significantly reduce your delivery costs. JogPost uses joggers to distribute flyers, which means they can cover 3x as much ground as traditional leaflet distributors.
Delivery time: If you’re sending your flyers through mail, your flyer delivery date can also affect prices. For example, for Saturday or Sunday delivery you may have to purchase a premium service with Royal Mail Group . Also, keep in mind that delivery through Royal Mail Group is not available on UK public bank holidays .

Get started with JogPost for Affordable and Effective Leaflet Printing

Striking a balance between quality and affordability is always a challenge when creating flyers. But by taking the above tips into consideration, you can create cheap flyers that are also effective.

Contact JogPost and our leaflet printing professionals can advise you on the paper quality, colour scheme and flyer layout to achieve cheap leaflet printing. On top of that, JogPost’s innovative jogger leaflet distribution can significantly cut your delivery costs.

Get in touch with JogPost today and start printing affordable flyers for your next campaign!

Traditional Marketing vs Digital Marketing: Which is Best?

Mon, 09 Sep 2024 18:06:24 GMT

Traditional Marketing vs Digital Marketing: Which is Best?

You want to promote your business, but you're stuck choosing between traditional marketing techniques and digital marketing methods. Should you focus only on digital marketing? Or does traditional marketing still deliver the best results?

In this article, we’ll answer these questions and break down the pros and cons of traditional and digital marketing strategies, so you can choose the best strategy for your next marketing campaign.

Traditional Marketing Methods

Traditional marketing methods are essentially any marketing methods that take place offline. Traditional advertising is seen in printed mediums like newspapers, as well as telephone, television and radio. Some of the most effective traditional marketing methods include:

Print Ads: Printed ads are one of the most common and effective types of advertising used in traditional marketing strategies. Printed ads come in various physical formats, including newspapers, magazines, brochures, and direct mail. Print ads can be so effective because they can reach a broad audience.

Direct Mail: Direct mail marketing (a form of printed ads) is when businesses send print ads directly to a customer’s home. This is also known as leaflet advertising. If done right, leaflet marketing can be an effective way to deliver a specific message to a target audience.

Billboards: Billboards are large outdoor structures that advertise a business or its products or services to pedestrians and drivers. Due to their size, billboards are great at attracting attention, but they are not as targeted as other marketing methods like direct mail.

Cold calling: Also known as telemarketing, cold calling is when a salesperson calls potential customers to make sales. Typically the potential customer hasn’t shown prior interest, which limits the effectiveness of this technique.

Digital Marketing Fundamentals

Digital marketing is any form of marketing that takes place online. The possibilities for digital marketing are vast, but some of the most common digital marketing methods include:

Social Media Marketing: This is any type of marketing that takes place through a social media platform, for example, social media ads or digital marketing tactics to grow a social media following.

Email marketing: Email is one of the most popular forms of communication for internet users, due to its convenience and widespread adoption. Email marketing is when businesses sell to customers through email newsletters. Email marketing can be effective, but without proper targeting and customer consent (ie., subscriptions), it’s often seen as spam.

Content Marketing: A digital marketing strategy where businesses promote their brand, products or services by sharing online material, such as blogs, videos or images.

Pay-per-click Advertising : A form of online advertising where businesses post an online advertisement on search engines, and pay a fee each time someone clicks their ad.

Benefits and Downsides of a Traditional Marketing Campaign

Benefits

One of the biggest benefits of traditional marketing is that it can be targeted to a specific local audience. For example, with direct mail, businesses can easily identify which customers may be interested in their products according to their location. Businesses can distribute leaflets to connect with nearby residents and promote local events.

Traditional marketing is also simpler than digital marketing in many ways. For example, with digital marketing, businesses must consistently create content to stay relevant and maintain an online presence. With traditional marketing techniques such as direct mail, businesses can design an effective leaflet and use the same leaflet for years.

Traditional forms of marketing can capture attention and engage potential customers directly. In general, physical advertisements get more recognition and brand recall than digital advertisements.

Downsides

One downside of traditional marketing is that text is static. For example, if you design a printed billboard ad, you cannot change the text at a later date without printing a new ad. With digital marketing, it’s easy to edit text at any time.

Another drawback is that it’s harder to measure the success of your marketing campaign. With digital advertisements, businesses can use software to measure metrics such as ad impressions and clicks. This level of insight isn’t possible with traditional marketing strategies.

Pros and Cons of Digital Marketing Strategies

Pros

With a digital marketing strategy, businesses have access to real-time tracking and analytics, which helps them measure the effectiveness of their campaigns. This kind of analysis can help businesses identify which strategies work best with their audience and make data-driven decisions

Digital marketing also lets businesses reach a global audience and sell their products and services to customers outside their region.

Finally, digital marketing is more flexible than traditional marketing. Businesses can change their campaign based on real-time analytics. They can also change the text and design of their digital advertisements at any time.

Cons

Digital marketing tactics can reach a broad audience, but that also means there are more businesses competing for attention in the digital landscape, making it hard to stand out.

Success in digital marketing requires businesses to commit to consistent content creation, which can be time-consuming. Digital marketing also requires a certain level of expertise with various online tools and platforms.

Choosing Between Digital and Traditional Marketing

To choose between digital and traditional marketing, start out by defining your target audience and outlining your marketing goals. Weigh the pros and cons of each approach and see which fits best with your audience, objectives, and resources.

Assess the amount of time and money you can commit to a marketing campaign. Digital marketing methods are often more expensive than traditional marketing and require a longer-term commitment. For example, with social media marketing, you must consistently add new content. With traditional direct mail, you can design your ad once and use it for years.

Leveraging Leaflet Marketing in the Digital Age

With so many digital marketing techniques and tools available today, traditional marketing often gets overlooked. But it can still be very effective, especially with innovative direct mail services like JogPost.

JogPost uses joggers to deliver leaflets, covering three times the ground and giving you three times the ROI, compared to traditional leaflet distribution. JogPost can even assist you with leaflet design, printing and copywriting, to make sure you get the most out of your leaflet campaign.

Contact JogPost today and get started with your traditional marketing campaign!

How Does Leaflet Marketing Work?

Tue, 09 Jul 2024 16:36:56 GMT

How Does Leaflet Marketing Work?

In an age dominated by digital marketing, the tangible power of leaflet marketing stands out as an effective strategy for capturing attention and engaging customers.

Leaflet distribution offers a (literally) hands-on approach that digital channels often can't match, delivering a physical piece of your brand directly into the hands and homes of your target audience. This traditional marketing tool enables businesses to cut through the digital noise, making a lasting impression with carefully crafted messages and eye-catching designs.

With leaflet marketing, businesses can achieve direct , personal communication with potential customers, making it an invaluable component of a well-rounded marketing strategy. By strategically placing your brand's message right at the doorsteps or through the letterboxes, you not only enhance brand awareness, but also drive actions from your audience.

In this blog, we’ll be looking at leaflet marketing in more detail, covering how to craft the perfect leaflet and distribute it to the right audience. Let’s get into it!

What is Leaflet Marketing?

Leaflet marketing involves the distribution of printed promotional materials (such as leaflets, flyers, brochures, and direct mail pieces) directly to potential customers. This distribution can occur through various channels, including door-to-door delivery , mail drops, or hand-to-hand distribution in high-traffic areas.

The core objectives of leaflet marketing are to increase brand awareness , drive sales , and enhance customer engagement . By placing physical marketing materials directly with potential customers, businesses can create a more personal and immediate connection compared to digital methods.

Leaflet marketing is particularly effective for promoting local offers, announcing new products or services, and encouraging immediate action, such as visiting a website, making a purchase, or attending an event.

Leaflet marketing encompasses a variety of formats, each tailored to specific marketing needs and audience preferences:

Flyers: Typically single-page documents, flyers are concise and designed to convey a message quickly and effectively. They are ideal for announcements, event promotions, and special offers.
Brochures: These multi-page documents provide more detailed information and are often used to explain complex products or services, showcase a brand's offerings, or support sales efforts.
Direct Mail Pieces: These are tailored for delivery via postal services and can include a wide range of materials such as postcards, catalogues, and personalised letters. Direct Mail pieces are targeted and designed to engage recipients directly at their homes or businesses.

Crafting the Perfect Leaflet

Design, message, brand consistency, and optimal size and text are the key focus areas that will allow you to create a leaflet that not only looks great, but also effectively communicates your marketing message. Let’s look at each of these in detail:

Design

The visual layout should be engaging and professional, capturing the reader's attention instantly. Effective leaflet design combines eye-catching graphics, a clean and organised layout, and high-quality images or illustrations. The choice of paper quality also plays a significant role – whether it’s glossy for a vibrant look or matte for a more sophisticated feel, the tactile experience of the leaflet can influence the perceived value of the message.

Message

Your leaflet's message needs to be clear, concise, and compelling. Start with a strong headline that captures interest, followed by key information that communicates the benefits and value of your product or service. Use simple language and persuasive copy to make your message resonate with your target audience. Avoid clutter and focus on the essential points, ensuring that the call-to-action is prominent and directs the reader on what to do next, whether it’s visiting a website, calling for more information, or redeeming a special offer.

Brand

Your leaflet should align with your overall brand identity, incorporating your logo, colour scheme, and fonts to create a cohesive look that enhances brand recognition. This consistency helps reinforce your brand’s presence and ensures that your leaflet feels like an integral part of your broader marketing efforts. Every element of the leaflet, from the visuals to the tone of the copy, should reflect your brand’s values and messaging.

Size and Text

Choosing the right size for your leaflet and optimising the text are essential for readability and impact. Common sizes include A4, A5, and DL, each serving different purposes. A4 is ideal for detailed brochures, A5 for versatile flyers, and DL for easy-to-handle promotional materials. The text should be legible, with a font size that is easy to read and a layout that guides the reader’s eye naturally through the content. Use headings, bullet points, and white space effectively to break up the text and highlight key points.

Targeting Your Audience

The more specific your target audience, the more tailored and impactful your leaflet message can be.

Identifying and understanding your target audience is the cornerstone of an effective leaflet marketing campaign. Begin by analysing demographic data, purchasing behaviours, and psychographics to pinpoint who your ideal customers are. Consider factors such as age, gender, income level, geographic location, and interests. Understanding their needs, preferences, and pain points allows you to craft a message that resonates and prompts action, whether it’s generating new leads, driving sales, or increasing brand awareness.

Targeting Software

Using advanced software for precise targeting and mapping significantly enhances the efficiency of your leaflet distribution campaign. Tools like GIS (Geographic Information Systems) and CRM (Customer Relationship Management) systems can help you identify high-opportunity areas based on various data points, such as customer density, purchasing patterns, and local competition.

These technologies allow you to segment your audience and create targeted distribution plans, ensuring that your leaflets reach the right people at the right locations. This precision not only optimises your campaign’s effectiveness but also maximises your return on investment by reducing wasted coverage.

Consider Delivery Frequency

Repetition and timing are critical factors in delivering your message effectively. Studies show that consumers need to see a marketing message multiple times before taking action. Therefore, planning multiple drops or distributions over a period can reinforce your message and increase its impact.

Timing your distributions to coincide with relevant events, seasons, or buying cycles can also enhance the effectiveness of your campaign. For example, promoting seasonal products just before the relevant season or targeting back-to-school campaigns at the start of the academic year can lead to higher engagement and conversion rates.

Execution of the Campaign

Executing a successful leaflet distribution campaign starts with meticulous planning. Here are the key steps to consider:

Define Objectives: Clearly outline what you want to achieve - whether it's driving sales, increasing brand awareness, or promoting a special offer.
Understand Your Target Audience: Use demographic research and customer profiling to identify who your ideal recipients are. Knowing your audience helps tailor the message and design of your leaflets.
Develop Your Message: Craft a compelling and clear message that speaks directly to your target audience. Ensure it aligns with your objectives and offers a call-to-action.
Design and Print: Invest in a high-quality design that is visually appealing and aligns with your brand. Choose paper quality and format that best suits your campaign needs. Leaflet printing services are available at JogPost .
Create a Distribution Plan: Determine the best method(s) of distribution (door-to-door, mail drops, or hand distribution).
Compliance: Ensure your campaign complies with local regulations and data protection laws.

Strategies for Efficient and Effective Delivery

Efficient delivery is crucial to the success of your leaflet distribution campaign. Here’s how JogPost ensures effective delivery:

Optimised Routes: Using advanced mapping software, JogPost optimises delivery routes to ensure your leaflets are distributed swiftly and efficiently across targeted areas in London, including Kensington and surrounding postcodes.
Skilled Distributors: Our well-trained Joggers are knowledgeable about local streets and are skilled in executing door-to-door, hand, and mail drop distributions. They navigate neighbourhoods with precision, ensuring your leaflets reach the intended recipients.
Real-Time Tracking: JogPost’s RIDE ALONG® service allows you to monitor distribution in real time. This transparency ensures accountability and builds trust as you can see exactly where your leaflets are being delivered.
Flexible Scheduling: We adapt to the best times for leaflet distribution based on foot traffic patterns and residential habits, ensuring maximum visibility and engagement.
Quality Control: Supervisors conduct regular checks to maintain high standards of leaflet placement and delivery, ensuring that every leaflet reaches its intended destination effectively.

Harness the Power of Leaflet Marketing for Your Business Success

Incorporating leaflet marketing into your broader marketing strategy can be a game-changer for your business. With its tangible, targeted approach, leaflet distribution allows you to directly reach potential customers, effectively communicating your message right at their doorsteps. Whether you aim to boost brand awareness, promote special offers, or drive sales, a well-executed leaflet campaign can deliver significant results and an impressive return on investment.

At JogPost, we combine industry expertise with innovative technologies to ensure your leaflets reach the right hands at the right time. Get in touch today and we’ll help you develop the ultimate leaflet marketing strategy!

Leaflet Marketing: FAQs

What are the key benefits of leaflet marketing?

Leaflet marketing offers several benefits, including direct engagement with your target audience, high visibility, cost-effectiveness, and the ability to deliver a clear, focused message. It also complements other marketing strategies, enhancing overall campaign effectiveness.

How do I design an effective leaflet?

To design an effective leaflet, focus on a visually appealing layout, clear and concise messaging, and strong branding. Use high-quality images, compelling headlines, and a clear call-to-action. Ensure the text is easy to read and that the design aligns with your brand identity.

What is the best distribution method for leaflets?

The best distribution method depends on your target audience and campaign goals. Common methods include door-to-door delivery, mail drops, and hand distribution at events or high-traffic areas. Combining different methods can enhance reach and engagement.

How can I measure the success of my leaflet campaign?

Measure the success of your leaflet campaign through metrics such as response rates, conversion rates, and overall return on investment (ROI). Utilise tracking mechanisms like unique discount codes, QR codes, and customer feedback to gauge engagement and effectiveness.

What common mistakes should I avoid in leaflet marketing?

Avoid common mistakes such as poor design quality, unclear messaging, targeting the wrong audience, and inconsistent branding. Ensure timely and accurate distribution and track the campaign’s performance to make data-driven improvements.

What Are the Pros and Cons of Leaflet Advertising?

Thu, 16 May 2024 06:55:00 GMT

What Are the Pros and Cons of Leaflet Advertising?

On the day we devised and created the printing press ( Johannes Gutenberg , in 1436, in case you wondered), new worlds of possibility opened; in communication, storytelling, propaganda, publishing… and, of course, in advertising.

In the 16th century, the first documents we would recognise as ‘flyers’ were printed and posted on walls and street corners across Europe. In simple text without graphics, they told of local events, government regulations, or public health announcements.

We’ve come a long way since then.

Today, leaflet advertising has become a marketing staple for brands and corporations around the world. New products; special offers; store openings; service delivery – these are just some of the messages companies both great and small use leaflets to deliver.

But, with the digital advertising revolution and the advent of the online world, fresh questions arise: is flyer marketing still relevant? What are the pros and cons of leaflet advertising? And should my business invest in it?

These are the questions we’re here to answer today.

Spoiler: leaflet advertising, done right, can be stunningly effective for your local marketing efforts. Read on to explore the pros and cons of leaflet advertising.

Interested in launching your own B2B , door-to-door , or hand-to-hand leaflet distribution campaign? Contact JogPost today to get started!

What’s In a Leaflet?

Leaflets or flyers are versatile direct mail marketing tools designed to convey a concise message to a specific audience. Unlike digital ads that can be easily scrolled past or ignored, leaflets offer a tangible and engaging experience for potential customers.

Here's what typically goes into a well-designed leaflet:

Compelling Copy: Concise and persuasive copywriting that communicates your message clearly and prompts action.
Eye-Catching Design: Visually appealing design – graphics, colours, and layout – that grab attention and convey brand identity.
Clear Call-to-Action (CTA): A specific instruction guiding the reader on what to do next, such as visiting a website or calling a number.
Contact Information: Essential details like address, phone number, and website URL for easy follow-up.
Engaging Content: Relevant content that resonates with the target audience, such as promotions, discounts, or event announcements.

In other words, leaflets serve as tangible representations of your brand, offering a direct and personal connection with potential customers.

They are particularly effective for local businesses aiming to reach specific neighbourhoods or demographics.

Is Leaflet Advertising Right For Your Business?

Leaflet advertising can be a powerful tool for businesses looking to boost local visibility and engagement. However, it’s not for every company. A local restaurant would see a far greater benefit than, say, a multinational tech giant, which would likely have more global or corporate priorities.

It's important to consider whether leaflet advertising aligns with your specific marketing goals and target audience. Here are key factors to help determine if leaflet advertising is right for your business:

Local Reach: If your business primarily serves a local community or neighbourhood, leaflet advertising can effectively target nearby residents.
Tangible Impact: Leaflets offer a physical presence that can leave a lasting impression, especially for promotions or events.
Targeted Messaging: If you have a specific message or offer tailored to a particular demographic, leaflets can deliver this directly.
Budget Considerations: Leaflet advertising can be cost-effective compared to other forms of marketing, making it ideal for businesses with limited budgets.
Creative Opportunities: If you have engaging content, quality printing , and a visually appealing design, leaflets can capture attention and drive action.

The Pros of Leaflet Advertising

Leaflet advertising remains a compelling marketing strategy with several notable advantages; foremost among them is the ability to achieve targeted reach. By distributing leaflets to specific neighbourhoods or demographics, businesses can tailor their messaging to resonate with local audiences , increasing the likelihood of engagement and conversion.

Another advantage of leaflet advertising is its tangible impact. Unlike digital ads that can be easily overlooked, a physical leaflet captures attention and engages potential customers directly.

Speaking of engagement, having an active brand voice in a specific area is another key benefit. Leaflets are particularly effective for businesses aiming to connect with nearby residents and promote local events, offers, or services. This approach can lead to increased foot traffic and awareness within the community.

Leaflet Advertising: The Business Benefits

Targeted Reach
Tangible Impact
Local Engagement
Cost-Effectiveness
Creative Freedom
Brand Recall

From a cost perspective, leaflet advertising is often more budget-friendly compared to digital or traditional media campaigns.

And, creatively, leaflets offer businesses the opportunity to exercise full control over design and content. This flexibility allows for customised messaging and branding, ensuring that the leaflet aligns with your overall marketing strategy and identity.

It’s also been noted that leaflets can have a high brand recall rate. Physical advertising materials tend to leave a longer-lasting impression on recipients, enhancing memorability and driving action.

How About the Cons?

While leaflet advertising offers compelling benefits, it's important to consider potential drawbacks to make informed marketing decisions.

One challenge is the potential for waste. Using cowboy distributors means leaflets may not always reach the intended audience.
Response tracking can also be more complicated compared to digital marketing, requiring additional legwork and resources.
There may also be environmental concerns if the campaign is not executed responsibly.
Finally, leaflet distribution regulations and permissions may vary by location, requiring businesses to navigate local laws and guidelines.

To mitigate against these concerns, it’s strongly recommended to partner with tried, tested, and trusted leaflet distributors – like JogPost. We’re happy to answer any questions about our targeting, tracking and sustainability methods. Just get in touch to learn more.

H2: The Last Word On Leaflet Advertising

In summary, leaflet advertising remains a valuable and effective strategy for businesses looking to enhance local brand awareness and drive customer engagement.

While there’s no disputing that digital marketing has its advantages, leaflet advertising offers a tangible, personal touch that resonates more deeply with audiences.

Key takes:

Local Impact: Leaflets allow businesses to directly target local communities and neighbourhoods, fostering stronger connections with potential customers.
Tangible Engagement: The physical nature of leaflets makes them memorable and encourages immediate interaction with the brand's message.
Complementary Strategy: Leaflet advertising can complement digital marketing efforts, providing a holistic approach to reaching and engaging target audiences.

Ultimately, when executed thoughtfully and creatively, leaflet advertising can deliver impressive results; making it a worthwhile investment for businesses seeking to maximise their marketing impact at the local level. Contact us now for a free quote and to get your campaign rolling.

The Lifecycle of (Quality) Business Leaflets

Wed, 15 May 2024 12:39:07 GMT

The Lifecycle of (Quality) Business Leaflets

Flyers, brochures, special offers, cards, product information… you’d be surprised at the many different shapes and sizes business leaflets can take.

For companies aiming to drive new business in a target location or among a certain demographic, they’re a great way to connect with potential customers, increase brand awareness, and generate new commercial opportunities.

Sceptical? You wouldn’t be the first. But just take a look at these stats from the DMA ( Data & Marketing Association ):

89% of consumers remember receiving business leaflets in the mail.
45% keep business leaflets either on a pinboard or in the kitchen drawer.
Direct mail creates 35% better brand recall than social media advertising, and 49% more than email.

For the vast majority of the population, the first encounter with a business leaflet arrives when it drops through the letterbox. But actually, there’s a lot that goes on before then.

In fact – as part of a wider marketing ecosystem – your business leaflets have a long and textured life before, and even after, the moment of delivery.

Join us as we take a bird’s eye view of the entire leaflet distribution story – from design to delivery and beyond. And, if you’re ready to get your company started with a door-to-door leaflet distribution campaign that achieves 3x ROI, contact our team today.

What Does ‘Quality’ Look Like?

When it comes to business leaflets, quality isn't just a one-and-done thing – it's a journey consisting of multiple essential ingredients. From concept to distribution, the lifecycle of a quality leaflet involves various elements that ensure effectiveness and impact.

See below for the raw components of quality that underpin good business leaflets.

Brand Understanding Your Brand: Quality begins with a deep understanding of your brand. What sets you apart? Who's your target audience? Answering these questions guides the design, ensuring it aligns seamlessly with your core brand identity.

Captivating Design: Think of design as the visual ambassador of your brand. Quality leaflets boast eye-catching graphics, clear messaging, and strategic use of negative and white space.

Memorable Content: Good copywriting informs, intrigues, and compels action. Quality leaflets strike the right balance between brevity and informativeness.

Printing Excellence: From paper stock to colour accuracy, every detail matters. State-of-the-art printing technologies help ensure your leaflets are both vibrant and durable.

Strategic Distribution: Even the finest leaflet needs the right audience. Strategic distribution considers factors like demographics, locations, and timing. Whether door-to-door, hand-to-hand , or B2B leaflet distribution , quality delivery maximises your leaflet's impact.

Feedback and Adaptation: The lifecycle isn't complete without feedback. Analysing the leaflet's performance provides insights for future enhancements. Quality is an iterative process, and each campaign informs the next.

Bad Business Leaflets: Red Flags

But not all business leaflets are created equal, and identifying warning signs early can save your brand from ineffective marketing. Here are red flags indicating a leaflet might miss the quality mark:

Cluttered Design: If your leaflet looks like the London Underground at rush hour, it's a red flag. Cluttered designs overwhelm readers and dilute your message.

Poor Quality Printing: Blurry images, colour mismatches, and flimsy paper – signs that your leaflet skipped the quality control station in the printing process.

Lack of Clear Messaging: Confusing messages or an overload of information are sure signs your flyers won’t resonate with the target audience.

Inconsistent Branding: Your leaflet should be a brand ambassador – not a renegade. Inconsistencies in colours, fonts, or logos raise questions about attention to detail and authenticity.

Irrelevant Content: Quality leaflets provide value. If your content doesn't speak to your target audience or address their pain points, your leaflet may be headed straight for the recycling bin.

No Call to Action: Every leaflet should guide readers on what to do next. If your leaflet lacks a clear call to action, it's a missed opportunity.

Unstrategic Distribution: Sending your leaflets out randomly into the world is a good way to waste marketing budget. Quality distribution means targeting the right audience at the right time and place.

Remember: Your leaflet is often the first interaction a potential customer has with your brand. Spotting these red flags early ensures that this initial impression is a positive and lasting one.

Why Invest in Business Leaflets?

Investing in business leaflets is about more than distributing printed materials to all and sundry. Done right, it's about creating a tangible connection; driving targeted actions; and maximising your marketing impact in a cost-efficient manner.

Tangible and Memorable

Unlike digital ads that vanish with a click, leaflets offer a tangible, physical presence. People tend to remember physical objects more than digital ones, contributing to long-lasting brand recall.

Targeted Audience Engagement

Business leaflets enable targeted engagement. By strategically distributing them in specific locations or to particular demographics, you ensure your message reaches the most relevant audience.

Versatility in Design

Leaflets provide a canvas for creative expression. From eye-catching visuals to compelling content, you can tailor the design to suit your brand personality and convey your message effectively.

Personal Touch

Business leaflets add a personal touch to your marketing. They offer a direct and more intimate way to communicate with potential customers, fostering a sense of connection and trust.

Drive Targeted Actions

Well-designed leaflets include a clear call to action, driving recipients to take specific steps. Whether it's making a purchase, visiting a store, or signing up for a service, leaflets guide potential customers towards desired actions.

Complementing Digital Strategies

While digital marketing is important, combining it with physical marketing like business leaflets creates a holistic strategy. The tactile experience of a leaflet can enhance the effectiveness of your overall marketing efforts.

The Lifecycle of a Quality Business Leaflet

So, what are the life stages of quality business leaflets? How do they originate, what needs to happen before they’re created, and where do they go after the printing press?

1. Ideation

The journey begins with that one creative spark. Leaflet ideation involves brainstorming the key message, target audience, and the overall goal of your business leaflet. This phase sets a strong foundation for a truly compelling marketing piece.

What It Looks Like:

For instance, an airline might conceptualise a leaflet to promote exclusive offers, focusing on particular destinations and experiences potential travellers can enjoy.

2. Design

It’s no secret that aesthetics matter. Potential customers can be unforgiving; if your leaflet doesn’t look up to scratch, you may as well call the whole strategy off. It will have died on the vine. The leaflet design phase transforms ideas into visually appealing concepts: graphic elements, colour schemes, and artful layouts contribute to a captivating design that aligns with your brand identity.

What It Looks Like:

A real estate agency might opt for a clean, modern, professional design, triggering emotions related to trust and aspiration, while cleverly highlighting property images and contact information.

3. Copywriting

Don’t they say the pen – or keyboard – is mightier than the sword? Safe to say, words carry weight. Copywriting involves crafting persuasive content that communicates your brand story, product/service benefits, and a clear call to action. The language used influences how readers perceive and engage with your message.

What It Looks Like:

A fast food restaurant menu would use enticing language to describe signature dishes, building a narrative that takes readers right to the taste, while adopting a tone that implies good hygiene, affordability, and enjoyment.

4. Printing

Choosing the right paper stock, print quality, and finishes are crucial in the leaflet printing phase. Many’s the online printing company that delivers sub-par flyer printing, using cut-and-paste flyer design or generic flyer templates that audiences see right through. Quality leaflet printing ensures that your business leaflet not only looks good but also feels good to touch, leaving a lasting impression.

What It Looks Like:

A boutique fashion brand might go the extra steps of including embossed textures, glossy finishes, and vibrant colour printing. This high-quality approach to printing flyers ensures a tactile experience reinforces your brand's commitment to quality.

5. Delivery

Strategic distribution is key. The delivery phase involves deciding where – and how – your leaflets will reach your target audience. Whether it's door-to-door distribution, B2B placements, or street promotions, the chosen channels impact effectiveness massively.

What It Looks Like:

A dog walking business would probably focus distribution on neighbourhoods with a high dog population, areas around green spaces, or even go hand-to-hand; delivering flyers to people while they’re out walking their dog.

6. First Impression

Finally, it’s time for your leaflet to make its debut. The first impression phase is crucial. Recipients quickly assess the visual appeal and relevance of your leaflet. A strong initial impact increases the likelihood of continued engagement.

What It Looks Like:

A gym leaflet with energetic visuals, action-inspiring colours, and a concise, direct offer grabs potential customers’ attention immediately. Visual appeal, clarity, and relevance determine whether your leaflet ever gets a second look.

7. Storytelling

Every leaflet has a story to tell – that’s your marketing message. Effective storytelling goes beyond product or service features. It connects emotionally with the audience, by speaking to their individual pain points, triggering desires, and creating a narrative around your specific benefits. This is how you turn a casual reader into an interested customer.

What It Looks Like:

A local contracting company might tell a story around the feel-good factor of making home improvements, while cleverly sprinkling the narrative with messages around the friendliness of the team, or the sustainability of their materials.

8. Breathing Space

After delivery, allow your target audience time to absorb your business flyers. This breathing space phase is important, as it lets readers digest the information. Selling yourself too hard risks overwhelming, irritating, or scaring-off potential customers. Strategically timing leaflet distribution prevents saturation.

What It Looks Like:

For a spa's promotional leaflet, spacing out distribution avoids overwhelming or annoying potential clients. You don’t want to bang down the door, so to speak – it’s about planting the seed, and leaving some time to let it grow. Timing also matters; consider seasons, events, or specific business milestones.

9. Application

Your leaflet serves its purpose. The application phase involves recipients acting on your call to action – whether it's making a purchase, visiting a store, or engaging with your brand in another meaningful way. If you can find a way to incentivise customers actually hanging on to the business leaflet, such as by including a special offer on custom flyers, you’ll see greater ROI.

What It Looks Like:

A bookstore's leaflet might include a time-sensitive discount code for people who bring it along to the store, encouraging readers to visit quickly. Tactics like this, where customers can physically use the leaflet, enhance the likelihood of conversions.

10. The Business Leaflet Afterlife?

Even after that initial use, your business leaflet can have a prolonged impact. Quality printed flyers may find a place on an office bulletin board, be shared among friends, or even serve as a keepsake in customers’ homes, contributing to long-term brand recall.

What It Looks Like:

An art gallery's exhibition leaflet might become something of a collector's item, displayed in a visitors’ living room long after the event. This afterlife extends brand visibility and can lead to unexpected opportunities.

The Bottom Line On Business Leaflets

Investing in quality business leaflets isn't just about creating a visually appealing piece of marketing collateral; yes, that does factor in, but at an enterprise level it's a strategic brand promotion initiative that can yield significant returns. Here's the bottom line:

1. Brand Credibility: Professionally designed and printed leaflets reflect positively on your brand, building credibility among your target audience.

2. Tangible Impact: Leaflets offer a tangible touchpoint with your audience, making your message more memorable than digital alternatives.

3. Versatility: From promoting special offers to introducing new products, a well-designed leaflet adapts to various marketing objectives.

4. Local Engagement: Targeted distribution ensures that your message reaches specific demographics, making leaflets ideal for local engagement.

5. Cost-Effective: Compared to certain digital marketing channels, leaflets can be a cost-effective way to reach a defined audience with a tailored message.

6. Extended Lifespan: A quality leaflet can have an extended lifespan, potentially becoming a collector's item or lingering in the minds of your audience.

In essence, business leaflets are a dynamic tool that goes beyond mere promotion. They tell your brand story, engage your audience on a personal level, and contribute to the holistic customer experience.

When executed strategically, business leaflets become a valuable asset in your marketing arsenal, enhancing brand visibility and driving meaningful engagement.

5 Steps to Designing a Business Leaflet That Delivers REAL Results

Wed, 15 May 2024 12:37:36 GMT

5 Steps to Designing a Business Leaflet That Delivers REAL Results

In a digital age brimming with online noise, you might be surprised to find that the power of tangible, physical marketing materials remains undeniable, and as profitable as it ever has been.

Just take a look at these stats from the DMA:

73% of delivered business leaflets are opened, read, filed, or set aside for later.
90% of campaigns that include leaflet delivery see an increase in new customers.
Direct mail campaigns achieve an impressive 35% better recall than social media ads

Food for thought indeed, especially for those business owners channelling every spare penny into expensive online ad campaigns.

However, there is one gigantic caveat to all this: business leaflets only work when they’re well produced. That means beautiful leaflet design, compelling copywriting, quality leaflet printing and, of course, careful distribution, whether that’s door-to-door, B2B, or hand-to-hand.

It's clear: a well-designed business leaflet can be a game-changer. But crafting one that truly delivers? That requires strategy, creativity, and a keen understanding of your audience.

What Business Leaflets Do...

Business leaflets serve as powerful tools for reaching and engaging with your target audience directly. From promoting your products or services to increasing brand awareness, they offer a tangible and effective way to communicate your message. With their ability to grab attention and generate leads, business leaflets play a crucial role in driving customer engagement and boosting sales.

Reach target audience directly

Increase brand visibility locally

Drive customer engagement

Communicate message effectively

Generate leads and sales opportunities

…And What They Don’t

Business leaflets generally can't replace all other marketing activities; it’s almost always a good idea to keep some social media advertising running, for instance, or maintain word-of-mouth network, or continue participating in community events and outreach.

Rather, business leaflets should form part of a multi-channel mix. While they guarantee an uptick in local brand awareness, they don't guarantee instant sales, or convert every recipient into a customer. Thinking that they will just isn’t the most effective way to use business leaflets.

However, when used strategically alongside other marketing efforts, they can significantly enhance your overall marketing effectiveness.

5 Steps To Designing a Business Leaflet

Designing a business leaflet that truly stands out requires careful planning and execution. Follow these five essential steps to ensure your leaflet design captivates your audience and drives results.

1. Know Your Audience

Understanding your target audience is crucial for effective leaflet design. By creating buyer personas and conducting market research, you can tailor your leaflet design to resonate with specific customer segments, demographics, preferences, and pain points.

For example, a leaflet advertising luxury skincare products may feature elegant, minimalist design elements to appeal to affluent consumers. Or, if you're promoting a fitness studio, knowing that your target audience consists of health-conscious individuals aged 25-40 can inform your design choices and messaging.

2. Write Up Some Compelling Copy

Compelling copy is the heartbeat of any successful business leaflet. Your messaging should be clear, concise, and persuasive, prompting readers to take action.

Use persuasive copywriting language to highlight the benefits of your products or services and address your audience's needs and desires. A strong call-to-action encourages recipients to visit your website, contact you, or visit your store.

3. Use An Artist’s Eye

Effective leaflet design goes beyond aesthetics; it's about communication and engagement.

Incorporate eye-catching visuals, such as high-quality images and graphics, to complement your copy and reinforce your message. Pay attention to color psychology, typography, and layout to create a visually appealing and cohesive design.

A well-designed leaflet reflects positively on your brand and increases the likelihood of engagement, whereas poorly designed leaflets can deter potential customers, so investing in professional leaflet design is paramount.

4. Check, Check, and Check Again!

Before sending your leaflet to print, ensure it undergoes rigorous quality assurance. Proofread the content for grammar and spelling errors, and double-check all contact information and details.

Seek feedback from colleagues or focus groups to identify any areas for improvement. And, if possible, testing your leaflet with a small sample of your target audience can provide valuable insights and help refine your messaging.

5. Go To Print

Choosing the right printing options is the final, essential step in bringing your leaflet to life.

Select high-quality paper stock and printing techniques to ensure your design looks professional and stands out – poor printing quality, such as blurry images or smudged text, will massively diminish the professionalism and credibility of your marketing collateral.

What About Distribution?

Good distribution is perhaps the masterkey to our success with business leaflets. In short: to get it right, you need to choose a delivery method that is of a good quality, targeted, and efficient.

Here at JogPost, we use a GPS-tracked approach to ensure optimal targeting parameters, and our jogging distributors cover significantly more ground compared to traditional methods, delivering up to 3x ROI.

Getting into more detail, there are a few different distribution methods open to you, and selecting the right one is an important component of your overall campaign.

Solus distribution: Your leaflet delivered is exclusively, ensuring maximum impact and attention.
Bundle distribution: Your leaflet is delivered alongside others (non-competitor). Cost-effective for sharing delivery costs.
Direct mail: Targeted mailing of your leaflets directly to your audience's mailbox, offering a more personal touch.
Door-to-door: Individual delivery of your leaflets to every target household or business in a specified area, ensuring wide coverage.
B2B: Targeted distribution of your leaflets specifically to businesses, establishing professional connections and partnerships.
Hand-to-hand: Direct delivery of your leaflets to individuals by hand, fostering personal engagement and interaction.

The Bottom Line on Business Leaflet Design

Ultimately, business leaflets can serve as a vital component of your marketing strategy – particularly for local outreach and revenue generation – and, to ensure success, designing a business leaflet that drives results relies on a few key practices.

By comprehensively understanding your target audience, crafting persuasive messaging, implementing visually appealing designs, conducting thorough quality checks, and selecting optimal printing and distribution methods, you can significantly enhance the effectiveness of your leaflet campaign.

Here at JogPost, we’re ready to assist you at every stage, guaranteeing that your business leaflets yield tangible and lasting results for your brand. Simply contact us today for a free quote.

Designing a Business Leaflet: FAQs

How Direct Mail Boosts SME Marketing – In a Big Way

Fri, 23 Feb 2024 15:57:23 GMT

How Direct Mail Boosts SME Marketing – In a Big Way

In the landscape of today's UK business world, small and medium-sized enterprises (SMEs) face a unique set of challenges.

Of the 5,555,130 businesses currently operating in the UK, 5,547,170 are SME – that’s over 99%. From navigating digital transformations to standing out in a sea of online competitors – the SME journey to growth is, without doubt, complex.

And as an operator in this space, you’ll understand that growth isn't just a choice; it's a necessity for survival.

Marketing, therefore, is (or should be) a cornerstone of your growth strategy. Amid the countless digital tools and platforms, it's essential to explore avenues that resonate with your target audience and create a tangible impact.

Enter: leaflet distribution and direct mail marketing — tried, tested, and trusted methods that, despite their heritage, are redefining growth for SMEs in the UK.

Today, we’ll be taking a closer look at how the traditional direct mail approach is making waves in the age of digital dominance. If you’re ready for leaflet distribution to kick-start a growth spurt for your company, contact us today.

Defining Direct Mail

At a time when emails flood inboxes and (expensive) online ads compete for attention, the simplicity and effectiveness of direct mail remain unmatched.

Direct mail, often referred to as door-to-door leaflet distribution , is a targeted marketing strategy that involves sending promotional materials directly to your potential customers.

Unlike emails or online ads, direct mail is physical, tangible, and engages your audience on a ‘real-world’ level. Direct mail also differs from street promotions or hand-to-hand leaflet distribution , where materials are placed directly into the hands of the public. With direct mail, those materials are delivered through the letterbox.

At JogPost, we take direct mail to the next level with specialised services like B2B leaflet distribution , ensuring your marketing materials reach the right businesses and company decision-makers.

What Exactly Is SME Marketing?

SME marketing, or (small and medium-sized enterprise marketing), is a business-generation strategy for companies with limited resources.

In essence, it's about deploying initiatives to promote growth and achieve business objectives. This would encompass a multitude of tactics, including digital marketing, content strategies, and direct mail, to name a few.

Shockingly however, approximately two-thirds (67%) of SMEs have no marketing plan, and over half (54%) don’t even have a business plan.

With industries competitive and new business there for the taking, the best SME marketing plans blend innovation, cost-effectiveness, and precision to create strategies that drive new growth.

How (and Why) Marketing Is Different For SMEs

SME marketing stands apart from larger corporations in terms of strategy and execution. Budgets and time are both tight; unlike their bigger counterparts, SMEs often operate with limited resources, demanding a more nuanced marketing approach.

Resource Constraints: SMEs often operate with limited budgets and human resources, necessitating creative, cost-effective strategies.

Flexibility and Agility: On the flip side, SMEs can swiftly adapt to market changes, capitalising on opportunities and mitigating challenges more quickly.

Personalised Approach: Closer customer relationships are fostered due to the smaller scale, enabling a more personalised marketing approach.

Local Impact: SMEs often serve local or niche markets. This can amplify the effect of community ties.

Holistic Roles: Team members in SMEs often wear multiple hats, requiring them to understand and contribute to several aspects of marketing simultaneously.

So Is Direct Mail Marketing Still Useful?

In this digital day and age, you could be forgiven for thinking that direct mail is outdated, archaic, and redundant. In fact, quite the opposite is true.

Direct mail has an average response rate of 60% – considerably higher than digital alternatives – and returns an average £14 for every £1 spent.

Far from being obsolete, direct mail stands as a strategic complement to digital efforts, providing a unique and effective means to connect with your audience. While we wouldn’t recommend neglecting digital channels completely, direct mail adds a potent and powerful element to your SME marketing arsenal.

Below, you’ll find some reasons why direct mail is still useful for SME marketing.

Direct Mail in SME Marketing: Advantages

Engagement Beyond the Screen

Direct mail provides a tangible, hands-on experience for recipients, standing out in a crowded digital landscape.

Personal Touch

A well-crafted direct mail piece adds a personal touch, evoking a sense of individualised attention often lost in digital communication.

Increased Local Visibility

Amidst the digital noise, direct mail captures attention in your area by offering a physical presence that digital ads can't replicate.

Targeted Precision

Advanced analytics enable precise targeting, ensuring that your direct mail reaches the most relevant audience.

Memorability

People tend to remember physical experiences better than digital ones, making direct mail a powerful tool for creating lasting impressions.

Customer Satisfaction

Consumers often prefer physical marketing promotion. Case in point: 61% said they’re happy to receive information from brands they love.

Are There Any Disadvantages?

While direct mail boasts numerous and compelling advantages, it's essential to consider potential drawbacks:

Costs: Printing, postage, and design expenses can accumulate, especially when dealing with lower-quality providers and distributors. (Unlike JogPost.)

Environmental Impact: Paper usage does raise some environmental questions, although sustainable practices are increasingly adopted.

Response Time: Direct mail's response time may sometimes be longer compared to often-instantaneous digital channels.

Limited Analytics: Tracking direct mail's success can be more challenging than digital alternatives.

Overlooked Mail: Inevitably, some recipients will ignore, discard, miss, or simply be too busy to process direct mail.

How Does Direct Mail SME Marketing Actually Work?

The business case is clear; but how does direct mail in SME marketing actually work? What are the steps behind a successful campaign?

1. Leaflet Design: Professional and eye-catching leaflet design plays a pivotal role. Engaging visuals and concise messaging capture attention, conveying the essence of your brand.

2. Copywriting: Crafting compelling copy is key. Words should resonate with the target audience, conveying the brand's message effectively. The right words can evoke emotions and prompt action.

3. Printing: Quality leaflet printing ensures that the visuals and content are presented crisply, enhancing the overall appeal of the marketing material. It contributes to the professionalism and credibility of your brand.

4. KEY STEP – Distribution: Strategic distribution is critical – this is where we come in. Reaching the right audience with quality leaflets, in good condition, cost-effectively, is fundamental for success. Precise geo-targeting maximises the impact of your campaign, and direct mail allows for precise segmentation, ensuring that your message resonates with specific demographics, locations, or interests – homes with pets, large gardens, or solar panels, for instance. Tailoring your message to individual preferences and pain points fosters a stronger connection between your brand and the recipient.

5. Multi-Channel Integration: Integrating direct mail with digital channels enhances the impact of your campaign. QR codes, personalised URLs, or social media prompts can drive recipients to online platforms for further engagement.

6. Measurement and ROI: Response rates, conversion data, and customer feedback provide valuable insights for future campaigns.

7. New Business: Of course, following your direct mail campaign, there’ll be a host of new customers seeking your services – so be sure to deliver the quality your brand is known for.

Direct Mail SME Marketing: Ready To Get Started?

All that to say: in the digital era, don't overlook the proven power of direct mail for SME marketing success. It provides a personal touch, helping your SME stand out in crowded online and offline spaces, and enables you to reach specific neighbourhoods and target audiences.

A physical leaflet in hand engages multiple senses, leaving a stronger lasting impression that ultimately drives new business and growth. What’s more, direct mail campaigns can be tailored to fit various budgets, making it the perfect cost-effective solution for SMEs looking to maximise their marketing ROI.

Kickstart your SME marketing journey with JogPost. Contact us today for a free quote.

FAQs: How Direct Mail Boosts SME Marketing

The Untapped Power of Leaflet Marketing: How to Reach Your Target Audience

jjharding2@gmail.com (JJ Harding) — Thu, 15 Jun 2023 10:54:35 GMT

The Untapped Power of Leaflet Marketing: How to Reach Your Target Audience

The world we live in makes it all-too easy to overlook the power of traditional marketing methods like leaflet distribution.

However, leaflet marketing actually represents a huge amount of untapped potential and incredible results that can be achieved. The secret? Reaching your target audience, with hands-on marketing material, through an efficient and strategic leaflet distribution campaign.

The Direct Mail Opportunity

Leaflet marketing offers a unique opportunity to directly engage with your potential customers.

Did you know that 89% of consumers remember receiving a door drop mailing - more than any other marketing channel? Or that 45% will keep leaflets on a pinboard or in the kitchen drawer?

In fact, a recipient will, on average, interact with a leaflet over 3 times in a single month. (Research courtesy of the Data & Marketing Association )

Clearly, the opportunity to grow your business with leaflet marketing is enormous. At JogPost, we deploy a unique system of efficient, ethical, and effective distribution to ensure your marketing materials are delivered with care, quality, and attention.

How To Make It Count

Our highly-efficient method of using jogging distributors allows us to achieve a 3x higher return on investment compared to other distributors - it’s no wonder we’re known as one of London’s fittest companies !

Whether you're a gym, a restaurant, a building company, or any small or mid-size business, distributors like JogPost can help you maximise your marketing ROI and grow your brand awareness. So, if you're looking to increase your reach and find new customers we invite you to get in touch with us today for a quote.

Our team of dedicated professionals will work with you to map out your distribution campaign. We also offer design , copywriting and print services, to make sure we deliver on the JogPost mission: ensuring your message reaches the right people, in the right way, at the right time.

What is Leaflet Marketing?

Let's start from the top: what is leaflet marketing?

Leaflets (also known in the industry as flyers or brochures) are tangible marketing materials that allow you to deliver your message directly into the hands of potential customers.

Leaflet marketing involves designing and distributing these printed materials strategically to target areas: high-opportunity postcodes, say, or specific neighbourhoods.

It's a highly effective method of promoting your business, products, or services to a local audience.

Leaflet marketing offers numerous benefits. It allows you to:

Increase brand awareness
Attract new customers
Drive business growth

Unlike digital marketing methods, leaflets provide a tangible and personal touch, allowing your audience to physically interact with your message. They can be easily kept, shared, or referred back to, ensuring a longer-lasting impact.

Moreover, leaflet marketing is highly customizable. You have the flexibility to choose the size, colours, and layout that best represent your brand and capture attention.

A Brief History of Marketing Leaflets

Leaflet marketing’s roots can actually be traced all the way back to the early days of printed advertising.

In the 17th century, businesses started using broadsides, large sheets of paper containing advertisements, to promote their products and services. As printing technology advanced, the concept of leaflets began to take shape.

By the 19th century, businesses were using smaller, more compact handbills to distribute their messages, often posted on walls, handed out on the streets, or inserted into newspapers.

But the real breakthrough came with the rise of mass production and distribution in the 20th century. With the advent of industrial printing presses, businesses could produce large quantities of leaflets at affordable prices. This allowed them to reach a wider audience and promote their offerings on an unprecedented scale.

Why Use Leaflet Marketing For Your Business?

In today's digital age, where online advertisements and social media campaigns dominate the marketing landscape, you might wonder why leaflet marketing is still relevant.

The truth is, leaflet marketing offers unique advantages that can greatly benefit your business. Here are a few core reasons why you should consider incorporating leaflet marketing into your marketing strategy:

Tangible and Personal: Unlike digital ads that can easily be ignored or forgotten, leaflets provide a tangible and personal touch. When someone holds a well-designed leaflet in their hands, it creates a physical connection with your brand and message. It allows for a more immersive and memorable experience.

Targeted Reach: With advanced mapping software, JogPost can help you identify and target specific postcodes and addresses where your target audience resides. This ensures that your leaflets are delivered directly to the hands of potential customers in high-opportunity areas, maximising the chances of engagement and conversion.

Local Awareness: Leaflet marketing is particularly effective for local businesses aiming to increase their visibility and attract customers within their vicinity. It allows you to establish a strong local presence and build relationships within your community. People tend to trust and support businesses they see actively promoting themselves locally.

Cost-Effective: Leaflet marketing is a cost-effective marketing strategy, especially when compared to digital advertising channels. Printing leaflets in bulk is affordable, and with JogPost's efficient distribution system, you can reach a large number of potential customers without breaking the bank.

Measurable Results: JogPost's unique system of using jogging distributors enables us to provide you with measurable results. By tracking response rates and analysing customer feedback, you can gauge the success of your leaflet campaign and make data-driven decisions for future marketing efforts.

Estimated ROI From Leaflet Marketing

Leaflet marketing has a proven track record of delivering strong ROI for businesses.

While specific ROI can vary depending on various factors, such as industry, target audience, and campaign objectives, with JogPost, you can multiply your ROI by 3.

How? It's all thanks to our innovative system of jogging distributors.

Unlike traditional distributors, our dedicated team covers 2-3 times the ground, ensuring that your leaflets reach a wider audience in a shorter timeframe and generate greater engagement.

In short; by strategically targeting high-opportunity postcodes and delivering your marketing materials with care, quality, and attention, JogPost helps you achieve remarkable results.

5 Types of Leaflet Marketing

Leaflet marketing offers a range of distribution methods to suit different business needs. Understanding the details, differences, and key aspects of each type can help you make informed decisions when planning your campaign.

Here are the four main types of leaflet marketing:

1. Door-to-Door

Door-to-door distribution involves delivering leaflets directly to individual households within targeted areas. It ensures maximum coverage and exposure to potential customers in specific neighbourhoods, increasing the chances of engagement and response.

2. Business-to-Business

Business-to-business (B2B) distribution focuses on reaching other businesses within your target market.

This type of leaflet marketing is ideal for companies offering products or services that cater to other businesses' needs. It allows you to connect with decision-makers and generate leads in your industry.

3. Hand-to-Hand

Hand-to-hand distribution, also known as street promotion , involves engaging with potential customers directly by handing out leaflets in high-traffic areas such as shopping centres, events, or busy streets.

This type of distribution offers a personal touch, allowing for immediate interaction and the opportunity to answer questions or provide additional information.

4. Solus

Solus distribution ensures that your leaflet is delivered on its own, without any other promotional materials. This method guarantees that your message receives undivided attention, making it ideal for businesses that want to stand out and create a strong impact.

5. Shared

Shared distribution, on the other hand, involves delivering leaflets alongside other non-competitive businesses' promotional materials. It allows for cost-sharing and reaching a wider audience, making it a more budget-friendly option while still generating visibility and exposure.

Leaflet Marketing: The Pros & Cons

Leaflet marketing, like any marketing strategy, has its own set of advantages and disadvantages. Understanding these can help you make informed decisions when considering leaflet marketing for your business.

Let's explore the pros and cons:

Advantages

Leaflet marketing offers several benefits for businesses looking to connect with their target audience and drive results. Here are some of the key advantages:

Tangible and Personal: Leaflets provide a physical connection with your audience, creating a personal and memorable experience.
Targeted Reach: With advanced mapping software, you can precisely target specific postcodes and addresses, ensuring your leaflets reach the right audience.
Local Awareness: Leaflets are effective for establishing a strong local presence and building relationships within your community.
Cost-Effective: Leaflet marketing is a cost-effective strategy, allowing you to reach a large number of potential customers without high advertising costs.
Measurable Results: By tracking response rates and analysing customer feedback, you can measure the success of your leaflet campaign.

Disadvantages

While leaflet marketing has its advantages, it's important to consider the potential drawbacks. Here are a few things to keep in mind:

Limited Attention: Leaflets compete for attention in a crowded advertising landscape, and there's a possibility of being overlooked or discarded.
Distribution Challenges: Ensuring accurate and efficient distribution can be challenging, requiring proper planning and logistics.
Environmental Impact: Leaflet marketing involves paper consumption, which may raise concerns regarding sustainability and environmental impact.

How Successful Is Leaflet Marketing?

Find Out With JogPost - You’ll Be Pleasantly Surprised!

Leaflet marketing presents a powerful opportunity for businesses to connect with their target audience, increase brand awareness, and drive tangible results. With its:

Personal nature
Targeted reach
Cost-effectiveness,

Leaflet marketing remains a relevant and effective strategy in today's digital age.

By partnering with JogPost , you gain access to a team of experts who specialise in leaflet distribution. Our unique system of using jogging distributors ensures maximum coverage and delivers exceptional ROI.

And, of course, we prioritise the wellbeing of our staff and maintain an efficient, ethical, and effective approach to leaflet marketing.

So whether you're a small local business in London or expanding your reach to cities outside of the capital, JogPost is here to help. Contact JogPost today to discuss your marketing goals, request a quote, and unlock the full potential of your leaflet campaigns.

Leaflet Marketing FAQs

What Is the Purpose of a Leaflet?

Tue, 19 Jul 2022 11:30:54 GMT

What Is the Purpose of a Flyer?

The right marketing strategy for your business should incorporate a variety of mediums, including not only digital advertising but also physical forms of advertising such as flyers. The reason why your business should have multiple marketing channels is that each medium has a different target audience and purpose. That applies to flyers as well.

You might be wondering, “What is the purpose of flyers besides creating junk mail?” The purpose of flyers is to create a more immediate form of marketing and reach potential paying customers directly. Leaflet distribution has a purpose in your overall business strategy that is very different from more long-term channels such as social media marketing.

Here is everything you need to know about a flyer’s definition, meaning, and purpose.

Before we get into the purpose of this advertising method and how it can fit in with your larger business strategy, it helps to define the word flyer. The Leaflet distribution definition is that it is officially a small, printed bill or piece of paper that is advertising something.

Flyers are printed pieces of advertising that are smaller than posters or billboards. They come in a few different sizes, but they are all small enough for people to carry in their hands. If you’ve ever had a restaurant menu slipped under your door or received a political mailer, then you know what a flyer is.

However, the word flyer means much bigger than just the dictionary definition. Printed flyers are ways for businesses to make direct connections with their communities. They are a physical reminder of your business that customers cannot ignore as easily as they ignore digital ads.

What is the Purpose of a Flyer?

The main purpose of leaflets or a flyer is to raise awareness about your business. When we answered the question, “What is a flyer?” we said that it is a small piece of paper. However, flyers attract way more attention than their small size seems to merit. Whether you hand them out or slip them under people’s doors, they are enough of a departure from the norm that people will sit up and take notice.

You can use flyers to generate general awareness about your business. Flyers define your business in the minds of the public. If you just opened your store or are trying to drum up attention for a new location, a flyering campaign is a great way to attract attention. Flyers allow you to target people most likely to pay for your business—people who live near you—in a more precise way than other forms of advertising.

You can also use flyers for specific marketing campaigns such as special sales or discounted offers. What are flyers but a fleeting piece of paper that is perfect for a temporary marketing strategy? Because flyers are so quick and easy to design and can be distributed locally, you can have multiple leaflet distribution campaigns throughout the year to advertise different sales and offers.

If you’re wondering what is the purpose of flyers besides making money, you should know that this advertising strategy also has a place in the social impact sphere. Flyers are popular tactics for political campaigns because they are an easy way to get the word out about a particular candidate or cause. The act of handing out flyers itself is also a way to build connections because you can stop and talk to people.

There are many answers to the age-old question, “What are flyers used for?” The most concise answer is that they are useful for increasing awareness of your business. What you do with that awareness specifically is up to you.

Ways to Advertise Your Business with Flyers

Now that you know exactly what is leaflet advertising and what its goals are, you can begin to figure out how to incorporate flyers into your general marketing strategy. There are a few ways to advertise your business using this method.

Here are just a few ways to advertise your business, but of course, there are many more. All of these methods require a clear plan for creating and distributing your flyers. Before you put any flyers in the hands of potential customers, you should do your research. Identify target demographics and the best ways to reach them. Figure out what content is most likely to resonate with your audience. You should also research legal restrictions on handing out or hanging up flyers so you don’t get in trouble.

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Before you head out with a stack of your flyers, you should also prepare a quick elevator pitch about your business. Even if you’re using a lower-contact method for distributing flyers such as hanging them up, someone might see what you’re doing and ask you about your business. You should be prepared for a conversation because that person could become a paying customer.

How to Avoid the Worst Direct Mail Mistakes

Thu, 30 Jun 2022 11:15:07 GMT

How to Avoid the Worst Direct Mail Mistakes

Some people believe that direct mail has lost its relevance in the marketing world and digital marketing performs remarkably better for small businesses. But this is a misconception.

Direct mail gets more attention and has higher conversion rates when correctly carried out. If you wish to get phenomenal results from a direct mail campaign, you should plan and execute it carefully and avoid mistakes.

Direct mail does get attention, but the critical question is what you do with that attention. Once you have captured the audience, you must direct them carefully to the outcome you are after.

Here are the top mistakes people make with their direct mail campaigns every day and end up getting poor results.

1. The Wrong List
The first on the list is the one that happens because of a lack of focus and understanding. Your direct mail campaign should begin with research on the target audience. For example, if you are selling an expensive item, the mail recipient should be in affluent areas.

Using a mailing list that does not accurately represent your target audience is perhaps the biggest mistake you may commit. Many people don’t think about their targeted audience when launching a direct mail campaign, and mostly it is because of this mistake that they receive an inadequate response.

Targeting everyone isn’t a marketing strategy. It is just plain lazy. Ensure that your list is not obsolete and will target the right audience.

2. Poor Copy
The message you are sending is crucial to hocking and convincing your existing and potential customers or clients. The copy of your direct mail may be brief, but it needs to use the right words.
Too much copy is boring to read, so keep it short. Use white space to make your message more readable and presentable. Use catchy adjectives and verbs that fly off of the page.

Don’t exaggerate your product or service with superlatives and explain your product or service’s benefits in clear language.

Avoid copy errors. Proofreading is an essential aspect of all of your marketing campaigns. Wrong phone numbers, addresses, or other vital information will mar your mail campaign.

One reason people toss direct mail quickly is the poor and boring headline that fails to grab attention. Somewhere between dull headlines and gimmicks is the intelligent use of a headline that hooks people without insulting their intelligence.

Look at your competitors’ direct mail copy and other businesses that you like and use it as a model. Tailor your message correctly. Show your mail copy to colleagues and friends and find out if the message is clear and convincing.

3. Wrong Time
The time of delivery of your mail also has a significant effect on your direct mail campaign’s performance. Even the right audience becomes the wrong audience at the wrong time.
If you are running a direct mail campaign and leaflet distribution campaign in London, know when your mailer will land at the destination and sync it with the season and cultural, social and political events. The time of mail landing has a direct connection with the buying decision of the customer.
Offering people Christmas-related items when the festival has passed will get you nothing but disappointment. Offering people beach stuff in winters is another example of wrong timing.

4. No or Unclear Call to Action
Another big reason many direct mail campaigns fail is a messy or no call to action. Your mail must contain a single, enormous, memorable and easy to complete the call to action.

Failure to tell the readers what you want them to do will defeat the point of sending direct mail. Do you want the recipients to call you? E-mail you? Buy something? Send in an enclosed postcard? Make the purpose of your mail clear and provide them with a straightforward and easy way to respond.

Many of your prospects won’t respond to your direct mail piece immediately. But if your call to action is easy to remember, you are more likely to get your audience to take action as they are likely to remember it even days later. That is precisely how direct mail works.

5. Lack of Testing
Testing is crucial to any endeavour’s success, but too many people learn the hard way that what they are doing is not practical. This is also true with direct mail marketing . Test out anything you plan to use to advertise or market your business is essential to see if it makes the desired impact. Create a list of your regular clients and staff for getting feedback on the direct mail piece you have created.

6. Form Over Function
A common mistake is focusing too much on the design elements at the cost of the direct mail piece’s content. By doing so, you will have marvellous graphics, shapes, and colours, but your message will fail to create the desired result.

7. No Follow-Up
Many businesses send out fliers, brochures and other materials without any follow-up plan. Call your customers and prospects and mail them additional information that you promise in your pitch. Fulfil requests for the product or services without undue delays.

Not following up on your marketing campaign is the cardinal sin. If you get responses, action or interest, you have to take action accordingly. If people are walking into your store, ask them about the direct mail campaign. If they are filling out forms on your site or emailing you, thank them for it. Follow up with every email, call and social media message.

8. No Expert Advice
Direct mailing has been around for decades because it works very well. But planning, designing and executing a successful and cost-effective direct mail campaign requires a whole string of skills and experience.

The experts know the right words to use and the best ways to get results. But far too few people tap into this bank of knowledge. If you think you lack that knowledge and those skills, hire an expert or a good mail house.

JogPost offers a free consultation and quote. You can save your money and time by availing yourself of this service for your direct mail campaign in London.

Facts Vs Fictions

Empirical data shows that consumers respond more favourably to direct mail and here are some stats to back this claim:

An International Communications Research survey revealed that 73% of consumers prefer direct mail over other advertising methods.
40% of consumers go for trying new businesses after receiving direct mail.

Done strategically, direct mail is a fantastic way to increase revenue. The trick is figuring out how to plan the marketing campaign for your business. A key factor in the rate of success concerns the type of direct mail you produce and send out. If you are uncertain about making direct mail a part of your marketing strategy or not sure if it will yield the desired results, you can contact us for a free consultation.

WHAT ARE THE TIPS TO PROMOTE PRINTING IN LONDON

Mon, 20 Sep 2021 10:28:21 GMT

WHAT ARE THE TIPS TO PROMOTE PRINTING IN LONDON

Do you want your business to stand out from the crowd? Yes, everyone wants their business to be known in the marketplace. With Leaflet distribution Londo n , you can get out services of printing to promote your business flyers, leaflets, brochures all over in London. It will not only increase the awareness of your brand but will also generate more traffic and brings more sales to the business. You can call us on 0203 441 4949 to book your printing service in London at a very efficient price.

In this blog, we have mentioned the helpful tips that can help you in promoting your business through printing materials in London.

Grab the Attention of the Customers

No matter whatever you are interested in whether handing out the brochures, leaflets or putting up the posters around the area. But do you know getting your leaflet printed and then promoting them in London can be more successful? Because it can capture the attention of the person. Also, the design of the leaflet should be pleasing if it is not then people likely ignore the promotional materials and look service anywhere else. Therefore, we recommend using bright colours and use the best graphic combination to attract your customer with precise and enticing text to inform about the product and service offer to the prospective customers.

Impart adequate information

There should be a balance between the content provided on the leaflet, brochure, and the visual appeal of the graphics. You can write sharp and short descriptions about the services and products so that people get curious and try to seek out more information either by calling you or visiting your store to know about the offer you provide.

Get the Printing of the leaflets, flyers in Bulk

Every businessman wants their business to be approached by the customers and for that, they can spend little money on the advertising so that it maximizes the revenue. But for the long run of the business, we would recommend printing services and get your leaflets and flyers delivered to the targeted market to save them significant money that you spend on advertising.

Contact us to get Printing Service in London

Obviously when it comes to the promotion of your business in London, through the printing servic es then there is no other company like JogPost for Leaflet Distribution London , who have skilled and experienced employees who do the printing of your desired pamphlets, leaflet, and flyers, and so on. If you want to learn more about our printing services then you can get in touch with our team. Just call on 020 34414949 and our team will ring you can with all the necessary information. Moreover, you can submit your inquiry on our online form by visiting our website https://www.jogpost.co.uk/ . Hurry up! if you really want to grow your business and want to get more customers for your products and services before the special discount gets expire.

HOW LEAFLET ADVERTISING REMAINS TIMELESS AND FRESH?

Wed, 07 Jul 2021 12:55:12 GMT

HOW LEAFLET DISTRIBUTION REMAINS TIMELESS AND FRESH?

Leaflet Distribution has been in the industry for a long period of time. Perhaps this marketing method is older than you think. No doubt, it is a kind of unique appeal that has also stood the test of time for multiple reasons. If you are also thinking of going with the leaflet distribution method then you can call our expert for the quote. In this blog, we have also mentioned the indispensable components that keep the leaflets on the top for the marketing campaign even nowadays.

Visibility

If you go with the Leaflet distribution in London, and you are delivering your flyers hand to hand or with the letterbox distribution then you are actually pushing your audience or the prospect to touch the flyer. The person cannot help but touch this marketing flyer and at least have a look. It is enough to generate the interest of the customer for subsequent action and reading. Also, a high level of trust is involved when the customer touches the leaflet.

Briefness

When you are promoting your service, product, or your brand then you need to show adequate respect to the customer’s time, and this exactly what a leaflet does. The leaflet does not contain the entire detail or the history of the business or what you are offering. But it will need to have the required information, in brief, to drive the clients to action. It should include crisp and appropriate content that can help the client to take the decision without wasting time

Adaptability

We know that leaflet marketing has always been adaptable to distinct advancements in technology during different time periods. Designing and further creating flyers have become convenient when the printing press has arrived. Also, when the computers come into the scenarios designing the leaflets became a cakewalk. We know that leaflet distribution in Melbourne has become compatible with all kinds of businesses and organizations.

Attractiveness

A sale of the leaflet cannot happen very smoothly unless you did not captivate the targeted audience with your promotional material. All the leaflets, pamphlets, brochures come in a large variety of shapes, forms, colours, and patterns that increase the chances of generating a positive response. In the modern period, technology is advancing and marketers are increasingly empowered to create leaflets that will act as a powerful tool to make an informed decision.

Cost-Effectiveness

If we compare leaflet distribution with other advertising then you can see that leaflet distribution is very cost-effective. You reach out to more people by targeting the local market at a very low cost. It means you can reap more in return from spending fewer amounts. In the research data, we have seen that leaflet marketing is considered at a higher level than response per dollar.

Value of Written word

We all know that the internet is very omnipresent and still very popular. But people still value the written word. It means the chances are very high of your targeted consumers who act on act promotion when they read leaflets rather than they see on the internet. Given this, Leaflet marketing presents your services in a trustable manner and impress potential customers and drive them to sale.

Leaflet Distribution in London is one of the easily accessible and best methods if you want to get revenue by targeting the local market. We all know that leaflets, flyers, pamphlets, etc. all have stood the test of time presenting the services or business offering before the eyes of the clients in the best way.

Leaflet Distribution’s Future in a Digital Era

Tue, 15 Jun 2021 10:06:47 GMT

PROSPECT OF LEAFLET DISTRIBUTION IN THE TECHNOLOGICAL ERA

Do you want to reach your target audience in London through Leaflet Distribution? you can easily approach your customers and you will not require any expensive digital wizards. With the Letterbox distribution of your leaflet, you will get excellent results. We can understand that it is an era of Google Ads and Facebook because all things have become digital. Therefore, it can become easy to overlook the traditional method of marketing and its techniques. Do you know that traditional marketing is an effective method and pocket-friendly? Of course, yes they are the easiest way and provide the best outcome. Do you have any idea about the advantages and disadvantages of the leaflet distribution?

Here is the list of the advantages of the leaflet Distributio n that you will get when you drop them in London with the help of the Leaflet Distribution Company - JogPost.

Targeting the audience of Local Area

When you deliver the flyers to the targeted area, it gives you complete control over whom you wish to drop the leaflets. Also, through the letterbox, you can provide complete information about your product or service to your receiver. It can be of great benefit to your small and local business. And if we compare it with online marketing, you will need to promote your business on different search engines like Google, Bing, and even on social media to ensure that you are reaching the accurately targeted audience through the medium they too use. But do you know that if you deliver the leaflet, your flyers may be seen by the people of that location?

Productive Marketing Strategy

Have you ever wondered about the price of the l eaflet distribution in London ? They are available at a very reasonable price and the cost of delivery is also less if we do a comparison with the online advertising. The design cost of advertising, landing pages, and offers for better ROI.

Moreover, your designed and printed leaflets can be used on various events like for the distribution at a local event or for the direct delivery during the trade shows or at network meetings.

Your Flyers are your business salesperson

When you opt the online marketing like Google Ads then you have just a few characters to describe your message. And it might be competing with other thousands of businesses. All trying to provide a unique message. Moreover, you will need a website to divert the customers to contact you through email or contact form.

But if you go with the leaflet or flyer distribution for the advertising then you can convey far more information on your leaflet in one go. In it, you can describe your product or all the service delivered by your company along with the pricing. Moreover, you can tell your clients how you can help them in getting all-in-one leaflets designed for them.

How to get your Leaflet in the right direction?

In the above point, we have outlined the benefits of leaflet distribution in London. So just like the digital strategy, you will require to make a proper plan to act and materials are up to scratch. If your leaflet is designed poorly then it is obvious that the customer will discard it before reading it. So, poor targeting will not yield a great output.

Therefore, you will need to put effort and time to understand the personas of the buyers and then target the market. E.g. you are providing a service with is only profitable to the homeowners then there is no point in distributing the leaflet in an area where people live on rent. Also, it should convey the correct information about your service or product offered.

Get in touch With Us

On the whole, it is quite clear that Leaflet Distribution does offer a route to market your product directly to your customer. But it is also true that you will need to have an online presence to back up your efforts like a well-designed website and presence on social media. To get all these benefits, you can communicate with professionals of JogPost who are ready to assist you with all the guidance. Call us on 0203 441 4949 .

HOW TO INCREASE THE GROWTH RATE WITH THE LEAFLET DISTRIBUTION?

Fri, 11 Jun 2021 12:53:24 GMT

HOW TO INCREASE THE GROWTH RATE WITH THE LEAFLET DISTRIBUTION?

Marketing, of course, does play a very important role in the growth of the business. But do you know that the mere spread of the marketing campaign will not help in the expansion if you have not reached the targeted people? So, if we put it in another way, approaching the targeted audience is equally important. Therefore, the best method to reach the audience in a short time is only through leaflet distribution in Melbourne. Most of the people are also very excited about what will happen when they go with Leaflet distribution Campaigns in London .

We have mentioned a brief analysis of our flyer distribution:

Approachability

When a person conducts an effective leaflet distribution, it is obvious that it will leave a good impression on the people. Moreover, we have done some research which shows that people who receive our flyers have a glance at them. Therefore, it is the best channel to do the promotion of any kind of marketing activities. They do have the ability to provide you the successful output.

We completely understand that with leaflet distribution you get a good response from people but before going with it, you need to keep some points in mind to get the best response from the audience. There are some of the factors that can somehow affect the response like design and printing.

Designing and Printing should be unique and bright

The designs of the leaflets or flyers play a very essential role when you have to distribute among the people. The leaflet should be unique, bright and colourful, and also well-designed when you know that you have to deliver it to the audience to get more response.

Meanwhile, printing is equally important. No compromise to be made with the quality of the printing. Get the best paper for the leaflets to get the best texture. It should be in such a way that it attracts the attention of the people.

Brand

To get the best response, it is very important to have a business brand on the leaflet. Therefore, you need to highlight your brand in the right direction. Moreover, if you are new in the business, then you will need to put more effort to build your brand if we compare it with the one which is already established in the market.

So, to reach the targeted audience you need to give your best to make your leaflet campaign more successful.

Don’t deliver in Bundles

We have seen that most of the walkers deliver the leaflets in bundles and their chances of getting discarded are also more. Therefore, our team of joggers delivers single leaflets. It increases the response rate of the audience.

Why wait for more when you have the best leaflet distribution compan y in your region? Call on 0203 441 4949 to get the response rate high for your small business with our designing, printing as well as distribution services. You get all the services in one place at a very reasonable price. Contact our team for assistance regarding the leaflet distribution campaign.

HOW TO BOOST THE SALES WITH THE LEAFLET DISTRIBUTION CAMPAIGN IN LONDON?

Fri, 11 Jun 2021 12:43:15 GMT

HOW TO BOOST THE SALES WITH THE LEAFLET DISTRIBUTION CAMPAIGN IN LONDON?

Leaflet Distribution Londo n is the leading agency that is serving its services all over the London and surrounding areas. We are offering the key flyer distribution services that can help you in boosting the sales of your business- Leaflet design and printi ng, Flyer delivery, catalog delivery, pamphlet drop. No doubt, we have hundreds of joggers and supervisors doing distributions all over London. Our team has the perfect infrastructure to help you in reaching new customers with your flyers easily and quickly.

We have mentioned the best techniques to increase the sale.

Leaflet Design and Printing

Are you thinking of sending your business information to thousands of households in London then it is very imperative that you should design the leaflet in a professional way? If you come to us, our team of leaflet distribution will lend you the benefits of our wide experience in leaflet designing and printing. Our team of designers will lay out the information in an eye-catchy way and also easily readable. We are the experts and want to share our expertise with you to help you in increasing the response rate wherever we can.

Flyer and Leaflet Drop

We can help you if you are looking for a reliable leaflet distributio n agency. There are numerous benefits of organizing leaflet distribution in London and they are extremely cost-effective to convey your message to the people who matter the most. We provide a letterbox drop and leaflet distribution service to help you build your brand awareness among the local area and the targeted market.

Leaflet Delivery in London

If you have opted for the letterbox distribution for your leaflet then you can target the exact folks who want to hear from you. This will make the leaflet and pamphlet distribution a perfect way to increase the marketing of your business. There is very little other marketing intervention that has proved so effective as a well-designed pamphlet campaign. However, other marketing tactics will come and go but the pamphlet delivery will be still there to serve you and your customers as well.

Go with the JogPost for your Leaflet Distribution in London

Are you sick of jumping on the new marketing trend always to fail to see the results? Perhaps it’s time to go back to the tested method for the leaflet distribution. This process is very affordable, puts you in a good light, and targets your customers with precision by offering relevant information when your customer needs it. Are you also interested in giving leaflet distribution a try to increase your business? Then you must ring us on 0203 441 4949 now to get all information and quote for the service.

GPS Tracked Leaflet Distribution

Mon, 17 May 2021 11:55:57 GMT

3 Business-Boosting Benefits of GPS-Tracked Leaflet Distribution

Looking for a powerful way to boost your business? Look no further than GPS-tracked leaflet distribution. In today's fast-paced and competitive market, it's crucial to maximise the impact of your marketing campaigns.

Whether through D2D ( door-to-door ) B2B ( business-to-business ) or H2H ( hand-to-hand ) leaflet distribution, a flyer or leaflet campaign can achieve remarkable results for your business, reaching new audiences and maximising your ROI.

Case in point: on average, direct mail advertising returns £14 for every £1 spent ( PostGrid ).

With that said, as a business owner, you need a way to ensure that your flyers and leaflets are getting where they need to go, in good condition, in good time. These are factors that can make or break the success of your campaign. So, how can you ensure maximum effectiveness and campaign confidence?

Through GPS leaflet distribution tracking.

With our GPS tracking technology, JogPost takes leaflet distribution to the next level. We believe in transparency and accountability, providing you with real-time updates on the progress of your campaign. Today, we’ll be exploring the topic of GPS leaflet distribution, giving you an expert’s perspective on the lay of the land, and introducing you to the top three business-boosting benefits. Let’s get started.

Wait… what Is GPS Leaflet Distribution?

OK, let’s start from the top.

GPS leaflet distribution is a cutting-edge approach to this tried-and-tested technique, one that can revolutionise the way your business connects with your target audience.

Essentially, GPS technology is used to expedite, ensure, and guarantee quality of flyer and leaflet delivery.

With GPS trackers integrated into the distribution process, you’ll gain unparalleled transparency and visibility into your marketing campaigns. For instance, you can:

Track the exact movements of distributors
See at a glance where they’ve been and where they’re going
Ensure that each distributor’s whereabouts is accounted for, improving safety
Check each distributor is meeting the minimum delivery quota
Be sure that your flyers and leaflets are reaching the right letterboxes and target audience

The technology underpinning these capabilities is, frankly, impressive.

Through precise geo-fencing, you and your chosen distributor can strategically target the most lucrative postcodes and addresses, optimising your reach and maximising brand awareness.

The JogPost Difference

No doubt, distribution of your leaflets, brochures, menus, magazines, catalogues, flyers, and other marketing materials in letterboxes is a cost-effective way to reach the local masses and grow your business.

But remember this:, you’ll only get the expected results when the distribution company you work with is committed enough to deliver to the appropriate place, in the appropriate manner.

In this respect, JogPost are experienced and trusted professionals, and we have an incredible track record in successful GPS tracked flyer distribution in London and beyond.

We use trained joggers who visit the chosen client areas to deliver your promotional materials to letterboxes or people’s hands, as specified by you. Throughout the campaign, active GPS data loggers highlight routes at preset intervals.

Our GPS leaflet distribution is completely transparent, giving you a lucid idea about the number of letterboxes covered in each area.

Each and every jogger has a GPS device along with them. From the selected route to the speed and elevation at any particular point of time; everything is recorded, and it’s this data that feeds into your distribution campaign report.

The Top 3 Benefits of GPS-Tracked Leaflet Distribution

Chances are, the landscape of your business environment is competitive. Whether you operate in London, Birmingham, Manchester or beyond, there are likely a large number of competitors all vying for the business of your target audience.

That's where GPS-tracked leaflet distribution comes in. Using this innovative approach, you’ll realise a host of business-boosting benefits that can take your advertising ROI to new heights.

1. Laser-Focused Audience Targeting

Advanced mapping software and GPS tracking capabilities allows you to precisely target high-opportunity postcodes and addresses. By honing in on your specific target audience – and ensuring individual distributors are making frequent stops at addresses in those areas – you can be sure your flyers and leaflets reach exactly the right hands.

In turn, you maximise the chances of engagement and conversion. It's a level of precision that sets GPS tracking apart from traditional methods.

2. Guaranteed Quality of Service Delivery

With GPS leaflet distribution, you can rest assured that your marketing materials will be delivered with the utmost care and professionalism.

Sadly, the leaflet distribution game is awash with cowboys – the kind of companies who will haphazardly drop your leaflets only in the rough general area, or worse, dump them out of sight. But not with GPS tracking.

Using this modern technology, you can be sure that each individual distributor has visited the postcodes, streets, and individual properties they were briefed for.

Everything is quantified, and everything is checkable. In other words, if a target audience member didn’t receive the material – a special offer, for example – you'll know why.

Combine this assurance of quality with an energetic and dynamic team of jogging distributors, as we do here at JogPost, you can rest assured that your marketing materials are delivered right to the maximum number of target letterboxes.

3. Maximised ROI

Return on investment is a crucial consideration for any business. That's part of the reason why GPS-tracking can be invaluable for leaflet marketing campaigns.

Why go to the effort of working with a leaflet distribution company, and targeting specific postcodes, if you can’t be sure that it’ll yield a return? GPS leaflet distribution closes that circle.

You gain the peace of mind that your material went where it was intended to go, and – provided the audience targeting is solid, and your business proposition is a good one – you’ll have laid all the necessary groundwork, and it’ll be time to start watching the new business start rolling in.

Moreover, GPS tracking opens the door to real-time tracking and performance data, allowing you to measure the success of your campaigns, make data-driven decisions, and optimise your marketing strategy for maximum impact.

How We GPS Track Our Leaflet Distribution

At JogPost, we take pride in our GPS-tracked leaflet distribution, providing you with an exceptional level of transparency and accountability. Here's how we ensure the accuracy and reliability of our distribution process.

Using state-of-the-art GPS devices, our diligent distributors record frequent readings throughout each distribution job.

These readings are then compiled to create an explanatory map, allowing us to compare the actual distribution route against the original map.

This comprehensive data not only showcases the accuracy of our distribution, but also provides valuable insights for future campaigns.

Transparency is at the core of our approach. We maintain open communication and provide updates at every stage of the delivery process, ensuring you have complete visibility into the progress of your marketing campaign. It's this commitment to transparency that has earned us the trust of our clients.

Why We Offer GPS-Tracked Leaflet Distribution

At JogPost, we understand the importance of effective and targeted marketing campaigns; that's exactly why we offer GPS-tracked leaflet distribution.

Our advanced GPS technology allows us to track the precise movements of our distributors, guaranteeing that your leaflets are delivered to the right letterboxes and target audience. That means you can say goodbye to the uncertainty of traditional distribution, and embrace the cost-efficiency of GPS tracking.

Are Your Leaflets Getting Where They Should?

We believe in providing our clients with transparency and accountability throughout the distribution process. Our GPS-Tracked Leaflet Distribution ensures that you have a clear understanding of where and when your leaflets are being distributed – this level of visibility allows you to measure the effectiveness of your campaigns, make data-driven decisions, and optimise your marketing strategy for maximum impact.

Deliver Quality and Find New Business With JogPost

At the end of the day, with GPS-tracked leaflet distribution, you can ensure that your leaflets are reaching the right target audience with precision and accuracy, maximising your ROI and connecting you with the new business your company needs to thrive. That’s where JogPost can help.

Our diligent team of distributors, armed with GPS trackers, ensure that your leaflets are always delivered to the intended address, in good quality and in prompt time.

Transparency and accountability are at the core of our approach; we provide real-time tracking and a comprehensive distribution map, allowing you to measure the effectiveness of your campaigns and make data-driven decisions.

Plus, if you’re looking for some help with flyer or leaflet design , copywriting or printing , we’ve got you covered.

Contact our friendly team today to experience the power of targeted marketing, reliable delivery, and increased brand visibility. We’re looking forward to getting started!

THINGS THAT CAN MAKE LEAFLET DISTRIBUTION GO COMPLETELY WRONG

Wed, 14 Apr 2021 09:30:02 GMT

THINGS THAT CAN MAKE LEAFLET DISTRIBUTION GO COMPLETELY WRONG

Leaflet distribution in London is one of those time-tested conventional methods of business promotion that produce amazing results. Both in terms of results as well as cost-effectiveness, this method continues to be a favourite of business owners year after year.

If this is the case, why do some companies obtain poor results out of their leaflet delivery campaigns ? Let’s find out the most common causes of this failure.

Target audience not properly defined

This is crucial for any letterbox delivery campaign , but a number of companies simply ignore this while designing their leaflets, brochures, pamphlets, or any such promotional material. Businesses often forget that the ‘one size fits all’ approach does not apply here, and if followed, can lead to damaging consequences.

Moreover, the area of distribution also matters. If you are promoting a disco club, dropping leaflets in a neighbourhood with family-friendly people will definitely yield poor results. Rather you should target places where single professionals or students stay.

Also, the design you create should interactively communicate with your target audience. Reputed leaflet delivery providers will guide you regarding the most appropriate neighbourhoods and the right methods that ensure the best results with your campaign.

Improper call to action or its total absence

A successful leaflet campaign owes a lot to its design. Do not commit the blunder of treating your leaflet like a business card; always incorporate a powerful call to action. Note that your leaflet must make you different from the crowd, and also offer something exciting to the prospect.

Make sure to incorporate some kind of offer within the leaflet. The point is that the receiver should be curious to know more and should go for the desired action as rapidly as possible.

Hiring an inefficient company

It’s true that there are a large number of companies offering leaflet distribution in London, but you have to choose the right one, that is one who pays due attention to your business. It is unfortunate that there are a number of companies that will simply mint money without producing the desired results.

A reputed company will plan the entire campaign based on your business objectives, your marketing goals, and how fast you want to achieve them. Accordingly, a GPS tracked distribution program will be executed, keeping everything within .your budget.

Skipping test marketing and evaluation

Before running the campaign on a long-term basis, it is good to test it first. It would be unwise to print hundreds or thousands of leaflets without having any idea as to whether the method will work, although many businesses do that. So test your tactics first before increasing the numbers.

Moreover, you have to evaluate the results of your letterbox delivery campaign, otherwise you will not know whether it has worked or has failed. Find out how effective the campaign was before continuing with it.

Not adequately prepared for the results

If you have a successful campaign, people will go for the desired action, that is, you will have to face frequent phone calls or lots of emails or people flocking to your outlet. Many business owners do promote their products or services but are not ready to face this positive response. You must always be prepared to handle this kind of interest after the success of your campaign.

WHAT IS THE ACTUAL RESPONSE RATE YOU EXPECT FROM LEAFLET DISTRIBUTION CAMPAIGN?

Mon, 22 Mar 2021 13:08:24 GMT

WHAT IS THE ACTUAL RESPONSE RATE YOU EXPECT FROM LEAFLET DISTRIBUTION CAMPAIGN?

Marketing, of course, plays a very important role in the expansion of your business. But mere conduction of a marketing campaign will not be much help unless you are not reaching the targeted audience. If we put it the other way, reaching the target audience is equally important. So the best way to reach the targeted audience in quick time is through the leaflet distribution in London . Hence many are still very curious to know what the actual response rate is when they do flyer distribution campaigns .

Here is a brief overview of the Leaflet distribution Campaigns :

The Responsiveness

When you conduct an effective letterbox distribution , then it is obvious that it will leave some kind of good impression on the people. A recent study shows that people who have received flyers at least have a glance at the flyer as soon as they receive it. So, flyer drops are one of the best channels for the promotion among any kind of marketing activities. Therefore, flyer drops for marketing have the ability to give successful results.

Factors Affecting the Responsiveness

There is no denying fact that leaflet distribution s do have a good response from the people but before it, you need to keep certain factors in mind before you conduct any leafleting campaign to get the best response for your business. Yes, there are some more factors that can affect the response like design and printing.

Design and Printing

For the determination of the response rate, the designs of the leaflets play a very important role that is made to be distributed among people. The flyer should be colourful, bright, and well-designed if you want to have more responsibility for your business.

Meanwhile, the printing is also equally important for the flyers. There should be no compromise made with the quality of the printing to get the best texture of the flyers that are capable to attract the attention of the people.

Business Brand

The business brand is very important to get a better response from your flyer drops. So you should highlight your brand in the right direction. If your business is new in the field then it needs much more effort to build the brand as compared to the one which is already established. So, you can give your best to reach the targeted audience to make your flyer campaign successful.

Bundles

If you will deliver your leaflets in bundles then there are high chances of flyers getting discarded. So, solus leaflet distribution should be used as it increases the response rate.

5 Ways to make your leaflet stand out

Tue, 16 Mar 2021 11:04:31 GMT

5 Ways To Make Your Leaflet Stand Out

Sending leaflets to advertise your business in 2021 is an effective strategy to get more eyes on your product or service. This kind of advertising is known as direct mail marketing, and it has worked for centuries. The earliest recorded direct mail advertisement was back in 1000 B.C.! Today, the direct mail industry is worth 44.2 billion dollars and will continue to thrive, even during the digital age. This is why most businesses still use leaflet distribution advertising today.

Here are five ways to help your next postcard stand out:

1. Focus on the message

Don’t clutter your leaflet with too much information. Leaflets are meant to be punchy and eye-catching. They must send a single message to your customer. Are you promoting a sale? Giving out a coupon? Announcing a new service? Either way, decide on what the leaflet will focus on. You can still send more postcards out in the future with other marketing messages.

2. Pick eye-catching fonts and colour schemes

Choose fonts that are easy to read and understand. The same goes for the colour scheme of your leaflet. You want it to stand out but not give people a headache to look at. Choose one or two primary colours and an accent colour to make headlines pop.

Customers should be able to quickly scan your leaflet and understand the message that it is trying to convey. If your business or brand already has established logos, colours, fonts or other features, use them on your postcard so your customers can easily associate it with your business.

3. Use photos where it makes sense

If you want to advertise a specific product, it might be helpful to include photos of it. Or, if you are offering a service, you could incorporate before and after pictures where relevant. Photos will help create interest for your potential customers and help them visualize your product or service in their life.

4. Make the experience interactive for your audience

Leaflets have the potential to be highly engaging, so you should take advantage of that. For example, if you send out a coupon code, you could hide it behind a scratch-off sticker. Another way to engage your audience is by sending out a highly-targeted postcard on a customer’s birthday.

5. Create more interest using different shapes, sizes and materials

You can customize the size and shape of your leaflet depending on your campaign. You can create shapes that have to do with your business or what you are promoting through die cutting. For example, if you are a pizza shop, you can send out a mailer in the shape of a pizza slice.

In addition to different shapes, you can also employ larger sizes to include more information in other sections if you need to. Larger leaflet distribution postcard sizes will let you include more information or coupons without becoming too cluttered. They will also be impossible to miss.

Other options include foiling and embossing, as well as rounded corners or specialty finishes. These can give your postcard interesting textures and visuals that attract tonnes of additional attention.

One more thing to consider is the type of stock you use for your leaflets. Higher-quality stock is heavy and feels more substantial when held, and will attract customers’ attention. JogPost offers a variety of different and highly customizable printing options for your leaflet distribution campaign.

If you follow these five tips on how to get your next promotional leaflet to stand out, your next leaflet distribution advertising will be a success in no time. Leaflet distribution is a tried and tested marketing tactic for attracting more business and new customers. The creative options are endless with various marketing possibilities, all while being easy to manage.

Jasmine’s Journey

Wed, 03 Mar 2021 12:32:35 GMT

Jasmine’s Journey

Let’s help Jasmine recover together, with JogPost Fundraising!

Recently JogPost heard news about a brave little girl’s story and we knew that we had to make a difference. In 2017 shortly after Jasmine was born, she had suffered a life-threatening stroke, resulting in 50% of her brain being damaged. She spent five days on life support at Southampton General Hospital. Her parents told by medical professionals that she may never be able to walk or talk and to anticipate learning difficulties. Against all odds, Jasmine has proved that theory wrong, having progressed incredibly. Behind the scenes there is daily physio and occupational therapy to encourage the use of her right hand, maintaining it as a functional hand. She has very little strength and control over her right hand however with CIMT therapy she will hopefully be able to develop strength and use her right hand successfully. CIMT or Constraint Induced Movement Therapy comes at a costly price. It costs £5,000 for a 3-week course at the recommended Essex Clinic, and this treatment could be life changing for Jasmine.

JogPost has decided to support Jasmine by launching a fundraising campaign, similar to our marketing campaigns we want to raise awareness online but this time for a dedicated little girl’s journey to recovery! We are currently soliciting donations for Jasmine’s recovery. Any contribution is welcomed, all we ask is for you to share this page with others and spread the word!

How digital marketing services and leafleting go together

Fri, 26 Feb 2021 13:05:51 GMT

Digital Marketing Services & Leafleting services

Digital marketing company - Leafleting company

How do digital marketing and leafleting go together?

With the advance of the digital age, over the last 20 years, printed flyers and leaflet distribution were thought to be a thing of the past. However, over recent years digital marketing has become so commonplace, that in some ways it has lost some of its original punchiness and effectiveness. People are so used to constantly seeing pop-ups, online ads and inboxes filled with junk, they are becoming oblivious to them and delete them without reading. For this reason, you might want to consider using a digital marketing agency , combined with a leaflet distribution like JogPost to maximise the potential of your marketing strategy. Studies have proven that timing emails and leaflet distribution together promote more trust in your brand, so it would be a wise decision to aim for a marketing plan that involves both cohesively.

At JogPost we always use the multi award-winning Finsbury Media for all of our digital marketing needs. By choosing a trusted and results proven company like Finsbury Media, you can be assured you will have the best expertise available to you. Not only do they help boost your online presence, but they also have a full range of digital marketing services to keep your business at the forefront of digital marketing and ahead of your competitors.

Why Digital Marketing?

One of the main benefits of using digital marketing is its ability to reach more people than leaflets can, across the world, so you want to make sure you are utilising all the best techniques available. By using a company like Finsbury Media you can be sure to have expert execution in all of your digital media, from the management of Google Ads and SEO services to web design, social media management and PPC Services . Another great feature of digital marketing is its shareability from person to person at absolutely zero cost to you.

TV & the Internet: Useful tools or a fancy distraction?

Mon, 09 Nov 2020 11:09:18 GMT

TV and the Internet: Useful tools, or a fancy distraction?

There are all kinds of shiny new ways to advertise these days: clips at the beginning of YouTube videos, headers on websites, sponsored posts in a Face book feed. Even older technologies like radio advertising or ads on TV are still generally seen as a superior means of advertising to leaflet distribution and direct mail; after all, how many more people can you reach with a 30 second TV ad? How many people will spot your ad on YouTube and be compelled to click?

But the data doesn’t suggest that technology is deeply affecting people’s consumption of advertising . Only 5% of the people surveyed commented that they always let ads run the way through on YouTube, compared to a whopping 57% who stated that they always skip them. Are your messages really getting through when over half your audience are actively ignoring them? A similar truth is revealed about TV commercials: 30% of people leave the room or change the channel to avoid them.

Even for industries that are more internet-focused, the power of print is still very real. Mobile phone and phone providers still see 20.3% of consumers preferring to use a print catalog ue, even though their industry is so intrinsically tied to internet usage. The percentage of internet-based purchasing decisions may be higher than that for catalogues in this industry, but leaflet distribution still carry that a lot of weight – making them especially important for reaching those audiences who don’t want to make their decisions based on web advertising.

The Power of Print & Direct Mail

Roy Morgan Research reveals a dramatic 74% of people surveyed stated that they find unaddressed mail useful for pre-planned purchases – and in another survey, 55% agreed it was helpful for their weekly shopping. With grocery-focused direct mailers making a sizeable portion of letterbox marketing, the power of print is still truly potent.

And beyond the weekly supermarket shop, when examining formats in direct comparison with one another, catalogues were found to account for the second highest majority of purchases in car parts, renovations, furniture, electronics, appliances, discs, and books. They also influenced the overwhelming majority of purchases in toys, cosmetics, and clothing.

Why Leaflet Distribution?

We’ve become so used to the idea of the importance of technology that it’s easy to forget the kind of mentality around why people enjoy making use of flyer distribution. It’s really not surprising when you think about it. How often have you clicked to skip an online ad out of annoyance? How often, if ever, has a pop-up made you actually interested in buying the product? Leaflets appeal because we can control them. We can choose when to read them.

We might be living in a digital age now, but there is still a long way to go before it’s truly captured the world. And it will be a long time, if ever, before digital formats truly replace the strength of print.

Marketing Tips

Tue, 06 Oct 2020 12:41:25 GMT

Marketing Tips - Direct Mail

When all of the elements of a direct mail campaign work together, your business can successfully reach out to a wealth of potential new clients and exciting new sources of revenue.

How to Get the Most out of Your Direct Mail Advertisisng

Objectives

Before you go down the road of a direct mail-out, ask yourself what you realistically hope to achieve from the exercise.

> Is it increased brand awareness?
> Is it to advertise a new product, service or special offer to existing customers?
> Is it to attract new customers?

Each of these objectives may require differing styles of mail-out design. Having a clear idea of the market and/or demographics is another factor. It is critical that the information you are sending out is relevant to the recipients, which ensures quality enquiries.

Success Factors

Direct Mail Marketing is not a precise science, response rates can vary dramatically depending on:

> Content
> Relevance
> Region selection
> Presentation
> Frequency
> Response handling

It is important to have a realistic expectation of the response rate achievable. 2% is considered very successful; however, around 1% is more usual.

Content

How good is your offer? Your offer should help them save money, solve a problem or in some way improve their life. Otherwise, it’s a non-starter.

Don’t lead with price. Obviously, if your product or service is priced too high, your response rate will be low. On the other hand, a low price offer isn’t the best way to grab the reader’s interest. Emphasize the product’s benefits and the many ways in which it will fulfil the reader’s needs. Then let them in on the price.

Relevance

Make it very clear, who people should call and what they should ask for. Give them the link to a website that’s specifically about your product, not your company home-page. The easier it is for people to find out what they want to know, the more widgets you’ll sell.

Region Selection

Do your home work and analyse What your potential customers are?

Which Area is best for you? Which is Your Target Market? JogPost - Leaflet Distribution Company is always keen to advice our clients if they need any professional advice.

Presentation

The piece has to look good. People these days have become fairly sophisticated when it comes to design and imagery. You can’t just throw something together and expect readers to get excited about it. Pay attention to how the direct mail piece looks. Is it easy to read? Can you get the idea quickly or are there too many words and images in the way? Always choose a good quality paper when it comes to printing the material.

Frequency

Distribute regularly to keep your product or service in the minds of your (potential) customers. Newspapers recommend running your ad for six months to ensure consumers notice you. That can be a very costly exercise. One mail-out can give you immediate results that are measurable.

Response Handling

Any enquiries should be professionally handled and followed up. The phone number or email address provided on the leaflet or advertising material should be properly working and professionally answered.

UK has a unique tradition of household leaflet distribution , which far outstrips other media options in cost effectiveness and sheer popularity with retailers and consumers alike. UK’s leading retailers spend 60% to 70% of their advertising budgets on LETTERBOX ADVERTISING because 57% of all recipients make a purchase as a Direct result of receiving it.

Direct mail works well for most businesses – it not only helps you FIND new customers, it helps you HANG ON to them once you’ve got them!

Consumers continue to need products and services, so why shouldn’t they use yours? Create a presence and ensure they call you FIRST and JogPost can help you do it all – To GET THE MOST OUT OF YOUR DIRECT MAIL CAMPAIGN.

5 Advantages of Brochures in Marketing | JogPost

Mon, 28 Sep 2020 10:10:00 GMT

5 Advantages of a Brochure that make them a Marketing Favourite

What is it about the brochure in particular that makes them so effective? More importantly, what are the advantages of a brochure in today’s digital age?

You’ve realized it’s time to add a new marketing piece to your company’s repertoire. Perhaps you’ve considered multiple options, a brochure being one of them. Having worked in the advertising business for many years, we are strong supporters of the good old fashioned brochure. They have stood the test of time as a go-to marketing tool—and for good reason.

Advantages of a brochure

Our list of the top five advantages of a brochure:

Brochures can cover a large amount of information in a small amount of real estate.

Known for being compact both in shape and messaging, brochures offer a lot of information for their size. Most brochures are able to introduce the company, provide a snapshot of products and/or services, as well as share features and benefits and contact information — essentially a condensed version of what a website does.

One of the advantages of a brochure is that, when done well, the consumer will have a good idea of what your company is all about and what you have to offer simply from browsing your brochure.

They are extremely versatile

Compared to postcards and other forms of print materials, brochures can be mailed, used on location, or handed out at events. These multi-purpose attributes makes the decision to print a larger number of brochures fairly simple, since you know you will be able to use them in a wide variety of ways in the future.

Brochures are easy to distribute to a targeted audience.

Whether it’s at a large event or distributing them in letterboxes, another one of the advantages of a brochure distribution in London is that they are a simple but effective way to target a specific group of people. This method is especially useful for local businesses or small franchises.

Brochures are cost-effective, especially when ordered in bulk.

As noted earlier, most companies can safely produce a larger number of brochures and order them in bulk, since they know they can use them in many different ways over time. Larger orders often mean lower prices — always a win.

They capture a reader’s undivided attention.

Compared to flashing banner ads that compete for attention, or even billboards that consumers may drive by before they have a chance to read, one of the advantages of a brochure is that they offer a simple, tangible way to receive information. After a long day in front of a computer, many people are probably more likely to glance through a brochure than pay attention to advertisements on the internet.

Simplistic though it may seem, brochures can be passed from person-to-person. This old school referral method still works today, and shouldn’t be discounted.

How Flyer Distribution Helps To Promote Special Event?

designstudio167@gmail.com (Karan Gavali) — Thu, 27 Aug 2020 11:15:07 GMT

How Flyer Distribution Helps To Promote Special Event?

While you are going to organize any special events such as a cultural event, a concert, a store opening, a sports event, an exposition, etc. you need to advertise your event to the people. In this modern world, there are many ways to do this including word of mouth, radio, TV, print advertising campaigns and online campaigns. But, some of these methods will be challenging for small businesses. They may not have enough money to spend for classic integrated advertising campaign to advertise their event. This is why many companies choose the traditional but effective method of advertising such as flyer distribution in London . Here we have mentioned a few reasons why flyer distribution should be considered to advertise your event.

Target Your Audience

Flyer distribution is one of the great ways to reach your targeted audience by advertising your event. Since the flyers are distributed, they can be a great platform to promote your event to the particular audience whom you are focusing. You can also target a specific geographically distributed audience to advertise your event.

Tangible

The next reason to choose flyer distribution in London is its tangible nature. You will reach half way of your objective once your targeted audience get the flyer and hold it. The next half is the action. It depends on your flyer design, print and the quality of your flyer. Most people are attracted by the design and the quality of the material, so you need to be specific in your needs. If the print provider can’t meet your expected quality, you need to move on to another to get the high quality one. This is not a negotiable aspect.

Cost-Effective

As the cost of flyer is comparatively low with the other forms of advertising, most small business can choose letterbox flyer distribution to advertise your events. So using flyer distribution is one of the cost-effective ways to advertise your event to your targeted audience.

Creative Designs

If you are going to advertise your event with the help of flyers, you can be creative while preparing the flyer design. You can design your flyer with outstanding designs to gain the attention of your audience. It is also one of the ways to highlight your message to your audience. You can design your flyer in A4 or A5 with printed on both sides. Printing on both sides can help you have extra space and provide all the necessary messages to your audience. Some of the other means of attracting the audience are the folded finishes, silky or glossy or mat lamination and so on.

Advantages of Leaflet Distribution

designstudio167@gmail.com (Karan Gavali) — Mon, 24 Aug 2020 09:01:57 GMT

Advantages of Leaflet Distribution

It's obvious to most people why you'd employ a specialist in graphic design or copywriting, or outsource your printing. Perhaps it's not so immediately obvious why you'd need a specialist leaflet distribution company, especially if your campaign is over a relatively small area. Wouldn't it just be easier to get one of your junior employees on their bike, dropping off your leaflets round your local area? Or maybe you could get a list of names and addresses and just get a load of brochures into envelopes and posted via the Royal Mail? To us, the answer is simple. A specialist leaflet distribution company in London like us have the years of experience which means they know how to get the most from your campaign. This comes down to one word: targeting .

To get the best out of your campaign and keep costs to the minimum, you want to make sure that you're getting the best possible conversion rate from your leaflets. There's no point in wasting thousands of leaflets on people who are never going to be your customers. We all know that even the best salespeople can't sell to everyone, so it's worth employing that extra bit of expertise to ensure that you get your sales pitch, your leaflet, to the people who are most likely to be interested.

And, of course, you don't know what you don't know! If you're not a specialist in the distribution of printed media then you probably haven't spent as much time as us thinking through the potential pitfalls of all types of campaign and the tricks of the trade to make them as powerful as possible. We can guide you through the process and ensure that everything from the design to the printing enhances your campaign and will communicate effectively with your target audience. Often, we're able to help with identifying that target audience in the first place.

We believe that working with a specialist leaflet distribution company is essential to get the most from your campaign, however small. Even the smallest print-run of leaflets might as well be waste paper if it's not targeted properly.

So, give us a call and see how we can help you get the most from every single leaflet.

Smart Ways to Improve Your Leaflet Campaign

designstudio167@gmail.com (Karan Gavali) — Wed, 19 Aug 2020 15:58:08 GMT

Smart Ways to Improve Your Leaflet Distribution Campaign

Are you looking to improve your leaflet distribution campaign? There are many ways to maximise the effectiveness of your mail advertising, such as offering discounts and free samples or complementing leaflets and brochures with robust social media campaigns. This blog post offers some tips to help you reach more people and improve engagement.

Be Willing to Alter Your Approach

Being flexible, versatile and adaptable will help you navigate challenges and overcome obstacles in reaching your target audience. Changing the text and title of your message can improve the appeal of your message. Meanwhile, trying different distribution periods such as prior to key “gifting” dates (ie Mother’s Day and Father’ Day) or school holidays, public holidays and different seasons can also make a big difference.

Don’t Use Just One Advertising Method

Leaflets drops can be highly effective, but you shouldn’t rely on them as your only method of communication. Sending out emails and SMS texts or using social media platforms are excellent methods for expanding the reach of your message. Just don’t bombard people or saturate your local area with advertisements, as this can have the opposite effect from what you’re trying to achieve.

Discounts and Free Samples

Discounts and free samples make people feel valued and help improve positive brand recall. Whether your new business wants to generate some much needed buzz or your existing business wants to get old customers back through the door, discounts and free samples can vastly improve the success of your leaflet distribution campaign.

Tailor Your Message to Your Target Audience

You should tailor your message based on the age groups, interests and professions of your target audience. For example, younger people are much more likely to respond to leaflet campaigns about the latest technology than older people. By tailoring your tone and arguments to the perspective of your recipients, you can maximise the effectiveness of the overall message.

Contact Us Today

JogPost - Leaflet Distribution Company can suggest more effective ways to improve your leafleting campaign. Contact us today for more information and advice.

Leaflet Distribution

designstudio167@gmail.com (Karan Gavali) — Thu, 30 Jul 2020 12:21:08 GMT

Leaflet Distribution

Whether you have a large or small business, your budget is limited and you need to decide the best way to spend it. Studies from Roy Morgan show that one of your most effective and low-cost choices is old-fashioned leaflet distribution . Here’s why:

Less Competition

As opposed to the dozens of emails customers get every day, most people only get a couple of leaflets along with a dwindling amount of mail.

Touch Wins

Unlike email, which can be clicked away, a leaflet gets handled in 3-D by the consumer. Your leaflet literally gets into the hands of your customer, who has to look at it in order to see what it is.

Simple Messages Work

Now that you have your customer’s attention, drawing them into your message is just a matter of following some simple precepts:

Have one or two objectives and make them clear on your leaflet.
Build your business branding by consistent colours, fonts, and slogans.
Have eye-catching visuals.
Give a compelling offer.
Make sure it is well-written and proofread.

Not sure you know how to do an effective leaflet? Get expert help from the professionals at JogPost - Multi-Award Winning Leaflet Distribution Company.

Designing an Effective Leaflet – Tips for Leafleting Design in the Coronavirus Crisis

designstudio167@gmail.com (Karan Gavali) — Mon, 27 Apr 2020 10:47:41 GMT

Designing an Effective Leaflet – Tips for Leafleting Design in the Coronavirus Crisis

At JogPost we’ve talked to before about how to design a leaflet that will deliver you the best ROI. Now that we’re dealing with the coronavirus pandemic it is more important than ever but you make your leaflets work for you. People will not be coming to your shop as much as they were before the crisis, so you need to make sure that they understand what you have to offer and really get the message across in an eye-catching way.

Size is important.

The best leaflets are A5 size, B6 or DL size (a third of A4). The size is important because this size leaflet can be easily pocketed. If kept in a recipient’s house it won’t take up much room on a notice board. Leaflets can simply be one sided if you’re on a budget, folded in half like a pamphlet, or divided into thirds a bit like a menu. It all depends on your budget, how much you have to say, and how long you think you can sustain your audience’s attention.

Concentrate on the headline

The headline of your leaflet needs to be attention grabbing and offer the recipient a reason to read on. Using words like ‘You’, ‘Best’, ‘Free’ or ‘New’. Sharp and snappy headlines that grab attention are ones to use. Always make sure that the main words are in large text. Take your time to look at different fonts so that you can choose one that really suits your business and your message.

Use layout to your advantage

Since we are all programmed to read from top to bottom you need to make sure that your text guides the eye from the top to the bottom of the page going from top left to bottom right. This is because it has been established that the least noticed area will always be the top right section so you should never put any vital information in this space. Putting a picture underneath your text is also a good move especially if you’re trying to get information into a smaller space. Break the text up into smaller paragraphs and use bullet points as well, to get your message across.

Content is king

A clever copywriter can really make the most of the power of words. You have to convince your prospective clients that you are the person they need for their next purchase. When choosing your content, keep your audience in mind. How can you prove to them you’re the company they want to use? The AIDA principle can help:

• Attention,

• Interest,

• Desire

• Action

The trick is to focus on the main selling points and to avoid cluttering your leaflet up with excessive writing. This will yield great results from your leaflet distribution campaigns.

As we said in our previous blog this week, while we are constrained by the coronavirus pandemic we have the perfect opportunity to work on our leaflets and our design and to approach getting your message out in a different way, for the time being. At JogPost we are always happy to help.

Leaflet Distribution and the Law

designstudio167@gmail.com (Karan Gavali) — Tue, 31 Mar 2020 13:04:23 GMT

Leaflet Distribution and the Law

A question that we are often asked is “Are leaflet drops legal?” Yes I know, it’s a bit strange to imagine that at JogPost we would be operating an illegal operation, but hey, here are some facts about leaflet and the law!

No-No

The distribution of leaflets around the UK is mostly a perfectly legal thing to do. There are some cases in which special permissions are needed if you are not to run the risk of running foul of the law. It is mostly hand-to-hand leafleting that does require permission from the local council because of regulations around where and when that sort of leafleting can be done.

Yes-Yes

For the most part, however, leaflet drops are perfectly within the law. These are the instances when you would not need any permission:

• When a leaflet is being posted through a letterbox

• When a leaflet is being distributed within a building or a taxi or a bus

• When a leaflet is being distributed on behalf of a charity

• Leaflets representing religious, political, or any other belief

Through the letter box

The method that is most effective for leaflet distribution is undoubtedly the door drop, where the leaflet lands on the doormat of selected recipients and hopefully makes an immediate impression. That is where JogPost comes in as we help you to identify the right area for your drop and to target people that will be the most likely to respond to what you are selling. The leaflet distribution comes with several distinct advantages such as:

• The opportunity for eye catching design

• Targeting is very successful delivered in this way

• It is better than an untargeted random street delivery and needs no permission

Other Legislation

In 2005 the UK Government introduced the Clean Neighbourhoods and Environment Act. The main aim of this legislation was to address the matter of leaflet littering and to make those responsible for it, accountable. This legislation allows the local authority in the area to keep control of the distribution of flyers in the area. And this legislation does have teeth because if the right license is not obtained where it is needed for leaflet distribution fines can range from £80 to £2500. This kind of penalty can also be applied if a license has been applied for but it is the wrong license. There is an appeal system if you have applied for a license and been turned down too.

We hope that this quick canter through the ins and outs of legalities surrounding leaflet distribution has been interesting for you and demonstrated that we do know what we are doing! We have made it our business at JogPost to make sure that everything is geared towards making sure that your leaflet drop, whether it is your first or the latest of many, hits the target and delivers the ROI that you want. We have seen many a campaign through from its inception to successful completion and we are always happy to advise on any aspect of your campaign.

GPS and Other Tools in Leaflet Delivery

designstudio167@gmail.com (Karan Gavali) — Tue, 24 Mar 2020 10:26:45 GMT

GPS and Other Tools in Leaflet Delivery

The impression that a lot of people have of leaflet distribution is of piles of leaflets dumped in skips or bins on the street. At JogPost we have worked very hard to ensure that this kind of total waste of money never happens. We know that there are companies who are not on top of this and who will end up with their leaflets dumped rather than delivered but what we can say is that your leaflet will never be dumped by anyone who works for JogPost!

Initially at the start of wide spread leaflet delivery we do known that there were those distributors who were more interested in turning a profit than actually employing the right people for the job. In those early days another issue was that there was no real form of proof of delivery because, back then there really was no way to prove that a delivery had definitely been made.

How you know your drop has been completed.

The only way to ensure that the leaflet distribution is done right is to ensure that you employ the right people! That sounds obvious but it would be wrong to suggest that it is always easy to get the right people on board. Ask most people and they would probably say that they thought that students were the most common employee of a leaflet distribution firm. Students have a bit of a flaky history and have other agendas of course, so it is little wonder then that people are sceptical if they think students are the only people we employ. In fact we employ a wide variety of people such as:

• Retired (often postmen or people who have worked outdoors)

• Semi retired looking for extra employment

• Women

• Men

• Other adults looking for work

• And yes, students!

One example of our JogPost delivery team was Alan. He had been a delivery driver and when he retired, he missed being out and about so he came to work for us! Often the idea of getting out, taking exercise and working part time is something our delivery team members say they really appreciate!

Riding shotgun

At JogPost we are very proud of our ride-along service where our customers can come with us and observe the deliveries as they happen, anywhere in the area. As well as that we also do spot checks, to ensure that all is gong well with the deliveries and that the team on the delivery have not got any issues or problems. GPS tracking is another tool that we use to monitor how the deliveries are going. GPS in particular is useful when we are monitoring a new employee so that we can be sure that they are on track and not lost!

We are very confident that the formula we have worked out at JogPost gives all our customers the very best leaflet drop experience and the confidence that their drop has been completed properly giving them the very best chance of a great ROI.

New Product? Get yourself Noticed with a free offer!

designstudio167@gmail.com (Karan Gavali) — Fri, 20 Mar 2020 13:25:48 GMT

New Product? Get yourself Noticed with a free offer!

One of the things we all love, and yes, at JogPost, we do too, is a free sample. Offering one with your leaflet distribution is a great way to get people to try what you have to offer and get them on the way to being your new customers.

New product? Offer a sample

Offering a free sample is a great way to get existing, as well as new clients to try something new that you have introduced. This is a great way for them to try what you have on offer without having to pay out for a full size version. For the new customer this is a chance to try it before they buy it! Making sure that they do, well that is down to you!

The piggy back sale

Offering a free sample means that people have to come and get it from you. This gives you an excellent opportunity to sell them other products or services you offer, as well as trying the product in your free sample. All you need is the opportunity to meet them face-to-face and then convince them of how good your products are.

Good vibes

The chance of something for nothing with no obligations is something that people love to see. They feel that they have done well and that can make their day! Form that point onwards they will always think of your name and your product with affection which is exactly how you need it to be. Your image will benefit as a result.

Getting your new customers in the buying habit

When you offer something free, someone who might never have tried your company might well give it a try, for the reasons that we mentioned above. Once they have seen your well-designed leaflet and what you have to offer they are only one step away from being a regular customer. It is one of the best-known facts in business that it is much harder to get a new customer than it is to keep an old one.

Valuable Feedback

When you give your customer a free sample of your product what often happens is that they will note what they loved and did not like so much about the product. This opens the door for you to tap into valuable feedback and to find out how your product compares to that of your competitors. Manage this well and you will have a golden opportunity to engage with your potential customer. After all, all you need is that initial chance to show them what you can do, right?

At JogPost we have seen many starter companies and even more established brands get a huge boost from offering a free sample in their leaflet drop . We will be happy to advise you if you are thinking that you might try a free sample offer with your next leaflet drop. We know what a difference a free sample can make. Let us show you!

JogPost Response to the Coronavirus Crisis

designstudio167@gmail.com (Karan Gavali) — Wed, 18 Mar 2020 13:09:50 GMT

JogPost Response to the Coronavirus Crisis

Like everybody else in the world, at JogPost we have been forced to confront the threat from the coronavirus pandemic. These are serious and unprecedented times for those of us in business and we appreciate the struggles that our clients are now facing in keeping their businesses afloat. But at JogPost we firmly believe that leaflet distribution maybe something that, in these difficult times, will allow you to stay in touch with your clients and to recruit new business as well.

Social distancing

As the government urges us to practice social distancing, there is no doubt that the footfall to shops and businesses is going to decrease. However this need not mean that you cannot still get the message out to your customers and potential customers about the services that you offer. If you are offering deliveries of any sort this could be a time when your services will be most appreciated. If you’re offering services that are dependent on people visiting your premises or seeing you in person, then this could be an ideal time to you to get your message out there and work over the phone or offer free deliveries of your goods.

More time at home

If people are self-isolating or they’re having to work from home this could be an ideal time for you to take advantage of that isolation by presenting your message in the leaflet form when people have more time to study it.

Think design

It may be that this is the time that you need to have a look at your design and presentation and really take the opportunity that this crisis presents to optimise them and make sure they are the very best they can be and give you the best chance of recruiting new customers to your business service.

Public information

You may consider adding some local information or information that will help people in the local area to your leaflets, at this time. Perhaps you could advertise a helpline they can ring or a befriending service for the elderly. Adjustments like this to your offering can make a massive difference at a time like this.

Closed for business

If your business is forced to close for normal custom then instead of just sitting around worrying about it use the time to think of different ways to advertise yourself on your leaflet and perhaps adjust your offering to make it more appealing in these difficult times.

At JogPost we will be doing everything that we can to ensure that your leaflets reach their target audience, and that until business can resume as usual, you are able to make some adjustments that will allow you to keep working, even if it is to a more limited extent. There is no doubt that there are very testing times ahead for all of us, but at JogPost we are determined to ensure that both our business and businesses about clients survive and go on to bigger and better things when the crisis is over.

How do you create the Perfect Leaflet?

designstudio167@gmail.com (Karan Gavali) — Wed, 04 Mar 2020 12:36:49 GMT

How do you create the Perfect Leaflet?

At JogPost we know the power of the perfect leaflet. Having a great leaflet is the very first step in making yours a successful leaflet drop. Your leaflet will need to be well produced, look classy and represent your business the way that you want it to look to people who are picking it up from their doormat. There are many options to consider from the size of the leaflet, to the copy that’s written on it, and the overall design of it. Those choices are going very important to the overall look and more importantly the effect of your leaflet.

Attention grabbing

The first rule of any leaflet is that it must catch the eye. Those precious few seconds that the recipient holds it in their hand as they come through the door juggling with their keys and their shopping, has to capture their attention. We’re not saying that they would drop everything and scan your leaflet from top to bottom immediately, but there needs to be something about it that makes the recipient come back to look at it again and then hopefully store it for future use. The type of thing you need to consider to make your leaflets truly eye-catching will be:

• Imagery

• Headlines

• Colours

• The effective use of any whitespace

• Posing a question to grab peoples attention

The last point, about putting a question on your leaflet is all about peeking curiosity and making them want to read on. That is always going to be the best way to make that vital first impression. Too much clutter, endless descriptions, squashed writing, make it an effort for people to take in the message, so clutter should be avoided. Those golden few seconds are all you have to make sure that what you have produced really does the job for you, and grabs your prospective client’s attention.

Front and back

It’s always a good idea to use both sides of your flyer, keeping the front page as your attention grabbing display you can then use the back of the leaflet to go into a little more detail so that you convince them that they really do need what you have to offer. Even if they don’t act on that immediately, the aim is to get them to put your leaflet under the fridge magnet so that when they’re ready, they have your details.

Try using a Professional

I know that thinking about using a professional to design your leaflet may sound pricey but it is going to pay off in the ROI you get from having perfectly designed leaflet that does the job that you want it to do.

At JogPost we are always happy to give the benefit of our advice and to help you design leaflets that are really going to work for you and your product or service. Contact us now and start the process that will begin with perfectly designed leaflet and end with a perfectly executed leaflet distribution .

Online Marketing versus The Leaflet Drop

designstudio167@gmail.com (Karan Gavali) — Mon, 02 Mar 2020 16:34:29 GMT

Online Marketing versus The Leaflet Drop

(But we still think leaflet distribution will give you the advantage!)

At JogPost we know that it is not realistic to say that there are no disadvantages to leaflet distribution, there are always pros and cons to everything. But we do believe that there are definitely more advantages than disadvantages to a well planned and executed leaflet drop and we will tell you why!

Leaflet: Targeting Locally with Leaflet drops

Sending out your leaflets with a leaflet drop means that you have more control over your targeting so that the right people get your message. Working out the demographic and the precise area you want to target means you can get the information about your product right to their door.

Internet?

Well there is no doubt that you could reach a lot more people using the Internet but then again you have to wonder if your promotional email will even be opened and you will have to be on a lot of platforms to make an impact with your message.

Leaflet: Get your information out there.

A leaflet that is designed well can get all you need to say out there and has the potential to be stored for future reference.

Internet?

You will, as well as having your leaflet drop need to have an online presence, so you might think, why not just go for everything online? The reason is that all your eggs in one basket is never a good thing, and besides, a leaflet cannot be deleted!

Leaflet: The call to action

With your leaflet drop your call to action is there in the hand of the person who has received it and your well-designed leaflet offers them something they can action right away if they want or go back to, at a later date.

The Internet

When you use digital advertising like Google Ads your have just a few characters to get your message across. And when did you ever hear of someone keeping a digital ad?

Leaflet: Cost effective

A big advantage of leaflet distribution is that it is affordable and can be targeted very precisely. A leaflet, once you have it, can be given out at other times after or before the leaflet drop so offers a lot more versatility.

The Internet

To really make an Internet campaign stand out and get the attention it will need a lot of money spent on it, to make it stand out in a very crowded online marketplace.

So that is the run down of the advantages of a leaflet drop as opposed to Internet advertising. But even although we will always champion a leaflet campaign, it will still need planning and the right execution to make it work. At JogPost we have a lot of experience in helping out customers achieve the best with their leaflet drop and we will be happy to work with you to make sure that you get the very best return on investment from your campaign.

Your leaflets Need Great Sales Copy

designstudio167@gmail.com (Karan Gavali) — Thu, 27 Feb 2020 13:09:06 GMT

Your leaflets Need Great Sales Copy

At JogPost we are always quick to tell our customers, planning a leaflet drop, that they need to make sure that it has good sales copy so here are some tips that we have gathered together over the years, even some from those in the copywriting world, that should help as you plan your leaflet campaign.

Copywriting pointers

One thing that we always hear from experts in copywriting is that any sales copy that is written for a leaflet will need to be to the point and definitely eye-catching. As someone picks up your leaflet from the doormat you only have those golden few seconds to grab their attention. Commercial copywriters know how to make that impact and they will tell you that it will often be with the words you select for your headline and in particular for the call to action.

You know it best!

One mistake that we commonly make is assuming that other people know about our product as well as we do. Of course you know your product inside out but you have to assume that your prospective customer needs it all explained to them. This is a very common trap that a first time leaflet campaigner can fall into because being very close to the product it is easy to underestimate the degree of explaining that needs to be done. You need to convince your prospective new client that what you are offering really is something that they cannot do without. The trouble is that you only have those few golden seconds to do it!

Catching the eye

Your leaflet is going to have to show and to tell the reader as much about your product and what it does, as possible. There are some tried and tested ways of doing this including:

• Using bullet points

• Using concise sentences that make an impact and pack a punch

• Using striking images

Those who work in the advertising industry will often say that advertising takes your place when you cannot be there in person. So perhaps a good place to start is to imagine what you would do or say about your produce or service, if you were on the doormat instead of your leaflet! We also advise that it is good to spend as much as possible on the images and copy, at least for that vital first leaflet distribution drop, so that you get the best ROI.

At JogPost we have had handled many hundreds of leaflet drops and sales campaigns and we will always be happy to sit down with you and let you have the benefit of what we have learned. The details of your product or service are vitally important and they will always deserve pride of place on your leaflet. Think about making an impact by clearly stating the benefits of your product for your customer, because very often it is only by changing the emphasis to reflect the benefits that you can make your leaflet campaign really work for you.

Leaflet distribution vs. Radio Advertising

designstudio167@gmail.com (Karan Gavali) — Mon, 24 Feb 2020 16:44:01 GMT

Leaflet distribution vs. Radio Advertising

At JogPost we have talked about leaflet distribution versus Internet advertising but today I thought we would look a bit further at another option that you might consider, local radio advertising. It is a marketing strategy that some people feel is a great help to them but in this blog we want to compare the advantages of a leaflet distribution when compare to taking out an ad on the local radio station.

Striking the right cord

The one thing that is very important is striking the right cord with your advertising if you’re not going to run the risk of losing out to competitors in your marketplace. Worse than that, if you don’t get it right is the fact that you will lose money too! Both radio advertising and a leaflet drop can be effective, but no prizes for guessing which one we think is best!

Its Down to Demographics

A leaflet drop is always going to be able to target a demographic that is wider than that which will be possible with advertising on the radio. Leaflets will always come out on top when it comes to making the public aware of what you have to offer. Your leaflet can be targeted precisely to the area in the locale where you have the best chance of finding an audience. A radio channel however is likely to have a very definite audience who are in the habit of tuning in every day and will be in very definite age groups depending on the type of station it is. This makes it a much narrower reach for your advertising efforts.

The Fridge Magnet Leaflet Life Extender.

Where advertising on the radio will be repetitive and will be heard by the same audience all the time, the leaflet will often end up under a fridge magnet or another place in the house where it will be stored for future reference. The average time that a leaflet lingers is around 38 days and that is clearly a lot better than the few seconds that a radio listener will hear your ad. Add to that the fact that these days a lot of people tend to watch podcasts or YouTube then you could argue that the traditional radio audience is diminishing. Another indicator that the best way to go is the leaflet drop!

So after that very quick comparison, you might think that I am saying that radio advertising is dead in the water, but that is not true. It has a purpose and it can be helpful. At JogPost we have studied our competition as carefully as we are sure that you have studied yours and we have seen first hand how much of a boost a leaflet drop can be to a business. We are always happy to discuss the options with our client and that includes the best way to make a leaflet drop work for you, ensuring that you always get the best return on your investment.

The Take Away and Delivery Leaflet

designstudio167@gmail.com (Karan Gavali) — Thu, 20 Feb 2020 15:55:31 GMT

The Take Away and Delivery Leaflet

Probably the most frequent leaflet to drop through our letterboxes will be the ones that are advertising local take always with tantalising photos of steaming curries and colourful pizzas, making our mouths water before we have even read a word, but how do you get your food delivery service noticed and orders placed before any of your competitors? Here are some tips from JogPost to ensure that you attract your fair share of those hungry customers!

It’s that call to action again!

With many different deals to that they can choose from, how can you be sure that the people you are targeting with your leaflet drop will respond to what you have to offer? People tend to respond best to an offer with definite parameters, such as an end date so that they feel that they must get their offer, before that date is up. But be aware that a lot of complicated terms and conditions on the leaflet will put them off, so keep it simple and enticing!

The enduring popularity of Buy One Get One Free

BOGOF, (buy one get one free). Is always a winner. People love a bargain and offering one for free when they buy from you is always going to be popular. It’s great strategy that works well with food delivery. Making a BOGOF offer on food when you know that it will otherwise be a slow day can drum up business on that day and also introduce potential customers to what you have on offer, hopefully making them a regular, every weekend.

Pick a special

It’s always a good plan to pick out one item on your menu and take that as the one that your special offer is going to be based on. But before you do make sure that it is something that people order often. This will make sure that your offer is popular because it is something that people already know that they like.

Prepare your leaflet as you would your best dish!

Professional food photography is all the rage these days and so much so that when we actually buy a burger from a chain it sometimes doesn’t even look like the burger we saw in the food ad! For your leaflet go all out and really show the food in its best light, so that it is simply irresistible and always remember - people eat first with their eyes.

Get the word out there!

Preparing the leaflet distribution in London that will advertise your food offering will take some thought but once you have got everything just right then let us, at JogPost, do the rest. We would just say that you need a clear offer and a wonderfully designed leaflet that will be simply too enticing to resist.

We hope that you find what we have said of use and that it will help you as you plan your food leaflet drop. We have overseen hundreds of drops for our customers at JogPost, and we are ready, willing and able to help you with yours.

JogPost and the Call to Action

designstudio167@gmail.com (Karan Gavali) — Mon, 17 Feb 2020 10:07:00 GMT

JogPost and the Call to Action

At JogPost we have seen it time and time again, a leaflet that looks smart and gets the message across, but has no call to action. What a waste! It is like a hotdog without mustard, or a ninety-nine without a flake! Yu can have the best designed leaflet in the world but if you miss the opportunity to add a call to action, you leaflet drop will most likely not achieve what you want it to.

The Call to Action

OK, so we don’t want to teach our grandmother to suck eggs, but let’s do a little refresh of what an effective “call to action” is. It works like this:

• You produce a piece of advertising

• You persuade your audience to buy, or to take some action.

The end result you are hoping from your leaflet distribution , of course, is to sign them up as a customer. You will want them to be on the mailing list for your news or follow you on social media, or come into your shop.

Make it clear

Now this is all very well but potential customers are not mind readers, and you will need to tell them what it is you would like them to do next. And that is what a call to action is. It’s simply an instruction. Something like

• Sign up for our Facebook page

• Call us today

• Come and see what we have on offer

Sounds obvious? Well as we said, you would be shocked how often we see great leaflets, nicely designed but that completely lack a call to action. The leaflet will say where the business is, what they offer and might even mention that there are special offers available. But that’s where it ends. Those leaflets could be much more effective if they just added a call to action, something like – Make sure you don’t miss out, visit us today!

It does not have to be the most professional copywriting you’ve ever seen but anything is better than having no call to action! Your aim with your leaflet is to grab the attention of potential customer, so it makes sense that when you have that attention, you do something with it and send your message out, loud and clear.

Think back

I am sure we can all recall a conversation that we have had on the phone or elsewhere where what has tipped us over the edge and made us reach for the plastic has been the call to action. It can be a powerful thing and a pro can have a customer eating out of his or her hand in no time when they use the right call to action.

At JogPost we are convinced of the power of the call to action and we think that it is probably the most important part of what you need to put on your leaflet to get you the best ROI. If you need advice, we are always happy to help. Get in touch today! (Did you see what we did there?!)

How Important is Branding?

designstudio167@gmail.com (Karan Gavali) — Thu, 13 Feb 2020 14:08:48 GMT

How Important is Branding?

A successful brand is one that has its own unique look and one that is instantly recognisable; think Coke, Amazon and Apple, with its apple with the bite out of it. This is also often called Brand identity, and that is what makes these brands stick in our minds and brings the name of that brand to mind every time we see their logo. At JogPost we’re all in favour of the memorable brand and we know what an impact it can make

Maximise your impact

Maybe you have already tried a leaflet campaign but it did not have the impact you hoped because something was missing. If that is the case then it is quite likely that what was missing was the ‘personality’ of your brand. People love to be able to identify. With your brand you need to offer that.

Be true to yourself

At JogPost we have seen every kind of leaflet distribution campaign, and a good few that we thought probably lacked a bit of pizzazz. The strange thing was that, more often than not the people behind the business were really interesting and engaging! Selling does not have to be a serious business and approaching a campaign in a fun or quirky way can work just as well. Having a symbol or something of that sort is a good thing too. Think about employing an advertising agency to get you started - it could turn out to be a very good investment. There are some very creative people out there and they will be able to come up with something for you that could boost your business no end!

Take it steady

Never rush into choosing your brand identity. For it to work for you and for it to do its job it needs to be right from the word go nothing confuses customers more than chopping and changing between images.

You might love it think but will other people agree?

When you have found the perfect branding for your goods or service then you have to move on to the making sure that your message gets to the people who need to hear it. The answer is always going to be that you need to communicate and really work on that. In your leaflet campaign it will be the words and images on that leaflet that will allow your brand to take its place in the marketplace and get people to recognise your brand. Think about employing a copywriter at least in the early stages and then build on the foundation that they produce. In the few seconds that someone picks up you leaflet from the mat the headline needs to catch their eye. Make sure that it does!

At JogPost we developed an almost infallible ability to predict which leaflet of the campaigns we handle will be the biggest successes. No surprises then that they will be the ones that look great with good branding, headlines and logos and even offers that are just impossible to resist.

Is it a good idea to combine your leaflet drop with someone else’s?

designstudio167@gmail.com (Karan Gavali) — Tue, 11 Feb 2020 10:06:20 GMT

Is it a good idea to combine your leaflet drop with someone else’s?

This is a question we get asked a lot and we appreciate that it can be a tempting thing to do when you consider that it will cost less. So the question is the reduced cost of a combined drop outweighed by the benefit you will gain by being the only one in a leaflet drop? You could experiment and try either approach but at JogPost we have seen both sides of the delivery coin and we would say that it is always preferable to go it alone.

If you do decide to share

If you do decide to combine your leaflet distribution with someone we have got some tips that will help make sure that the drop works well for you.

• Knowing the timetable for the drops, precisely, is vital. We’ve mentioned the ‘memory effect’ and timing of drops is designed to make the most of that, so messing about with it is not a good idea.

• Make sure that you know who you are going to be in the drop with. This is important as, believe it or not, there have been instances (not with us) where competitors have ended up in the same drop!

• Steer clear of nesting. You know the type of thing, where lots of leaflets are delivered together. You do not want your leaflet tucked inside the local Factory Shop bargain leaflet. You need to stand out!

• When you have a guarantee that there will be no nesting, the next thing you need to be sure of is that no more than 4 leaflets, including yours, are going to be included in the drop.

What are the advantages?

Doing a leaflet distribution London with one or two others, who are not in competition with you, does have some advantages in that you will have more control of the drop timings and how many other leaflets that will be delivered in the same drop as yours. Also, the response will probably be better and you should stand a better chance of maximising your ROI.

Check it out

Delivering leaflets can be very hard work! If you are delivering leaflets, when you reach one thousand deliveries, you will begin to feel it! Given that most drops, to be effective, would need to be around five thousand leaflets at the beginning of the scale right the way up 10-20 thousand for the most advantageous effect. Make sure that you know who will be delivering the leaflets too - whether that is going to be people they employ on a regular basis, students, other adults, or do they subcontract? Find out too how much they pay their leaflet distributors, and what sort of capacity they can handle each day/month. Also get the stats on how they break down the numbers delivered in an hour a day or a week.

Once you have done all your homework, then go ahead and book that drop. At JogPost, we are always happy to advise.

Paper, Leaflets and the Environment

designstudio167@gmail.com (Karan Gavali) — Thu, 06 Feb 2020 13:41:17 GMT

Paper, Leaflets and the Environment

At JogPost we know that we are all aware of the need to make a minimum impact on the environment by our business activities. So the question is bound to be asked, - what impact does paper have on the environment, and in particular the forests that the raw material comes from? There had been a lot of concern around the South American rainforests and more recently Australia where huge forest fires have caused such destruction over past months. So what is the impact of the paper industry on valuable natural resources?

Wood in Europe is used for papermaking

Almost 100% of the woodland from which papermaking wood originates is found in Europe. It is rare for paper mills to actually own forest, but they are always well aware of the environmental impact of their activities and mindful of the need to replant. That makes sense, when you think about, it since they are relying on these forests for the raw material they need to make paper. They clearly will have nothing to gain by overseeing the demise of the forests they rely on! It is also a fact that almost all paper manufacturers will be involved in the planting of new forested and wooded areas which are then managed and farmed for paper in a strict sustaining rotation.

Successful forest management

The proof of the pudding is in the eating and the woodlands and forests in Europe are managed so successfully that they are increasing in size every year, and this has been the case for the last ten years or more. At JogPost we are convinced that the paper industry from which your leaflets come, are doing a very good job of ensuring sustainability of woods and forests.

Paper in everyday life

Paper is used for everything from books to loo rolls but despite their being 101 different uses for paper it always seems that the printing industry comes in for the most flack. Leaflets or anything temporary like single use coffee cups are seen as a waste of resources. Critics often think that leaflets are a waste of paper because they will be thrown away or dumped. That is why, at JogPost we have developed our skills around the targeting of the correct area for a leaflet distribution in London and why we also carry out our own checks all the way through the drop. A lot of the paper used in leaflet manufacture is recycled and you can be sure that we do all that we can to uphold our environmental responsibility.

In fact only around 17% for the wood in the world will be used in the paper industry with the remainder of the world’s wood supply used in fuel, in construction and in various other industries. We think that if your look below the surface you may find a very different story than you might have imagined! Paper is degradable and as such is better for the environment than the massive amount of plastic we use, which isn’t!

How to use social media to boost your leaflet campaign.

designstudio167@gmail.com (Karan Gavali) — Mon, 03 Feb 2020 12:07:59 GMT

How to use social media to boost your leaflet campaign

At JogPost we know that it can be a bit of a jungle out there. Because of that canny businesses are always looking for new and effective ways to advertise and attract new customers. And many businesses know that leaflet distribution is a great way of getting the word out there and achieve a good ROI. The fact that leaflets sent out in a targeted campaign will be kept by recipients and then acted on later means this kind of campaign is very popular – because it gets results!

Getting your customer on board

For any business to be a success it must be able to reach customers and it has to be ready to try something new if their traditional way of advertising is not working any more. The aim should always be to attract customers and then keep them so that the business always has a solid customer base that is expanding.

Using Social Media to broadcast your message

It is not news that social media can be a great platform to help establish a new business. Having a ‘virtual connection’ with people who might be interested in what you have to offer can often open discussion and gradually achieve recognition for what you have to offer - that is the time when you need to plan a leaflet distribution campaign.

The social media and leaflet combo

On a leaflet there are a lot of things you can do such as:

• Promote your website

• Promote social media platforms

• Send out promotions and discounts

And on the flip side you can promote your leaflet distribution on social media, so that your potential customers know that you will be sending out promotions and information via leaflet. This symbiotic relationship will definitely help you to boost awareness for your business!

Building a loyal fan base

If you have loyal customer they will come back to you time and time again and that will be the basis of a successful business. People respond to a show of appreciation and if you can let them know that you appreciate their interest in your business they will be yours forever! A social media presence will help keep conversation going with customers and that will keep what you are offering, in their mind.

Use a little psychology

Using buzzwords like INSTANT, or FREE will grab attention so you should use them on your leaflet and online to catch the eye of your potential customers. Make customers feel welcome and that you are looking forward to hearing from them. Also you could adopt a theme for your website, then use that on leaflets and anywhere else you have a presence online. Brand recognition is THE way to build your business.

At JogPost we know just how powerful a well executed leaflet campaign can be and we will be happy to help you launch yours and to give you any advice you need on how to combine your online presence with a successful leaflet campaign.

Think 2020 Leaflet Campaign!

designstudio167@gmail.com (Karan Gavali) — Thu, 30 Jan 2020 09:53:47 GMT

Think 2020 Leaflet Campaign!

Now that you have decided that 2020 is going to be your year to employ a leaflet campaigns to improve your sales we have a few tips for you. One drop is not a campaign and there is no doubt that a good leaflet distribution campaign will be better! At JogPost we have undertaken drops of all sizes and we also think it is best to concentrate on a smaller area at first before going on to the whole town.

This is what we suggest:

• The First drop - a very specific type of response will come from this. People responding will be those who were considering a purchase of what you are selling. Your beautiful and professionally crafted leaflet will be the perfect thing to convert considerers into purchasers!

• The Second drop – This drop will reach people who have seen your first leaflet and remember it. Now they will be ready to consider buying from you, as your name has lodged in their memory and they have thought about your services or goods. This leaflet will also have the 1st leaflet drop effect on those who are seeing it for the first time.

• The Third drop - By now your leaflet and name as well as the goods or services you have to sell will be in the minds of your target audience. They will remember your name. Your beautifully crafted flyer will be kept safe until they need it. They will feel as though they already know you and your business.

• The Timing - This can be varied but at JogPost we have found that a more frequent leaflet drop sequence at the beginning of your campaign works best. Because the aim is to get your name familiar to people, if you leave it too long between drops, they may have forgotten and you will have to make an impression on them all over again. We have found that leaflet drops at 10 to 30 day intervals seem to get the best results.

• Imprinting on Memory – The first leaflet drop and possibly the second will do the job of imprinting your name and service on the subconscious of the potential customer. Taking it a step further will move that subconscious thought into the conscious mind, and now you will be primed and ready to receive their business!

There is no doubt that a leafleting campaign is going to be something that will give your business a leg up in a competitive market place. At JogPost we have worked with many companies large and small to deliver sales-increasing leaflet campaigns. We have all had a leaflet that made an impression on us and that we still remember. I can remember the first local plumber leaflet I had, the address was close to mine and a couple of reviews showed him to be excellent. In a cold snap, when my pipes burst, I was so glad I had kept his leaflet and could have him out to help me in just 30 minutes! A local service for a local person. Perfect!

Five top reasons to go for a leaflet campaign in 2020

designstudio167@gmail.com (Karan Gavali) — Tue, 28 Jan 2020 16:51:41 GMT

Five top reasons to go for a leaflet campaign in 2020

All the signs are that the digital platform and digital marketing are continuing to loose ground to other methods of advertising, a trend that is likely to continue into 2020.

This might be the perfect time for you to take the plunge and join in the many other JogPost clients who are enjoying an increased ROI with a leaflet campaign. Here are five good reasons to consider a leaflet campaign that will reach and convert more customers, in 2020.

1. Digital Downtrend

Hundreds of sales emails hit our inboxes every day but most of us will simply delete them without even opening them, regardless of how enticing the title is. We have simply reached the point where we just don’t trust these advertising emails and worry about where they have come from and what we will be letting ourselves in for if we open them. A leaflet arrives on the doormat then it is down to you as to how attractive your message is.

2. Tactile Appeal!

Humans do like to hold something like a leaflet their hand and many will put that leaflet to one side to refer to in the future. Some even have special places to keep them. Digital messages cost nothing to send and nothing to delete, so the sum total of that effort is - nothing!

3. Emotional Response and brand strengthening

Building your brand is vital and there is no doubt that brand awareness will be enhanced by a well-timed and executed leaflet campaign over a sales email. A leaflet allows you to keep your brand in people’s minds. Delivery of leaflets to say 25,000 homes every month will lead to enquiries and is certainly more effective in response than the sending of direct emails to the same number people! It will also get an emotional response, at thirty times more in impact, than anything sent by email.

4. Establishing customer trust

A leaflet or flyer wins over the sales email because there will be a verifiable address and checkable contact details in the local area and that will gain trust. With scams and other hoaxes rife on the Internet a leaflet that has no risk attached, will always be much better received and trusted.

5. Help and Guidance from Experts

At JogPost we are proud of our place as leaders in an industry that is re- instating person-to-person contact and we will always be here to advise you on every aspect of your leaflet drop from the price to the area to the actual drop. We are even ready to have you ride along with us, to see what actually happens on a drop!

A leaflet campaign can do a lot for you and your business and we can show you exactly how to achieve that. From leaflet design, to choosing a target area, always with your customers in mind, have your leaflets delivered by us in 2020 and watch those sales increase.

Get Your New Business Noticed in 2020

designstudio167@gmail.com (Karan Gavali) — Mon, 06 Jan 2020 11:59:13 GMT

Get Your New Business Noticed in 2020

It can be a very exciting time. You’ve decided to take the plunge and launch your new business in 2020, you’ve raised the funding, set up your premises and staff and everything is ready to go. At JogPost we have seen the launch of many new businesses and we know a thing or two about how to get your name out there and how you can hit the ground running with the right advertising campaign. Here are a few tips on how to make sure go from success to success in 2020.

Building your brand

Brand building is essential. You’ll probably have read an awful lot about this but just to summarise, building your brand means having a good name for your business that people will relate to. It also means choosing a striking logo and also a strapline that will trip off people’s tongues. If that sounds a bit daunting to do in-house, then consider getting professional help because the expense at this very critical initial stage will be well worth it.

Get your name known

Once all the groundwork has been done then the next thing is to get your name and your logo in front of as many people as possible. There is a science to how many times people need to see something to associated with a brand (the iconic tick for Nike for instance). Livery on vans, logo on uniforms - both on business cards and stationary are all important. Also important is getting your name through people’s front doors, and that’s where the leaflet drop comes in.

Doing your homework

To make a success of any business, you need to know your audience, the people that you are pitching to, and how to reach them best. A good start will be to look at other businesses in the same line and see what approach they’re taking. Work out where you’re particular product or service fits into the local market and get a very clear idea of your USP (unique selling point) so that you can capitalise on that when you launch your advertising campaign. You are unlikely to be the only person in the marketplace offering what you offer, the secret is to convince buyers that you are the one who is going to give them the best value and the best service.

Launch yourself with your first leaflet drop

Being the new kid on the block you will have your work cut out to catch up with your competitors, but it can be done. One of the best ways to make an impression is to start with a leaflet campaign offering an introduction and even a discount if the customer is willing to try your new business. We can give you advice about designing that all-important first leaflet.

At JogPost we’ve been proud to be at the launch of many new business that have gone on to be successful in the marketplace. Let us show you what we can do for your new venture in 2020.

Why you should choose JogPost for your leaflet campaign in 2020!

designstudio167@gmail.com (Karan Gavali) — Mon, 06 Jan 2020 11:56:19 GMT

Why you should choose JogPost for your leaflet campaign in 2020!

Now that we are at the beginning of a new decade, we will all want to make sure that our ventures go from strength to strength in the 2020’s. If you have been considering using a leaflet drop as part of your advertising campaign then here are the reasons why JogPost will be your perfect partner this New Year.

E is for effort

At JogPost we pride ourselves on the effort we put into making sure that our business always offers your business the best possible leaflet campaign service. We think that from the first phone call you make to us, the difference will be clear and that is because everyone who works here at JogPost has the same commitment to our customers. The team that work with us have been carefully put together to reflect different aspects of leaflet campaigns, so that they can bring their previous experience from door-to-door distribution and even from the publishing industry to us. Because of this we are convinced that we now know inside out what it takes to launch a successful leaflet campaign. We keep our eye on what’s going on in the marketplace too, so that we ensure that we all always current and on trend.

Customer service, second to none

Those customers who have worked with us previously will know just how much we care about our clients and how much effort we put into thinking on our feet and being able to react to situations when they are working well and perhaps more importantly when they’re not working. Every member of our team works from very detailed distribution templates to offer the very best service to every single one of our clients.

Keeping in touch

When other teams are out to delivering your leaflets, we are constantly in touch with them. We need to know that timings are going according to plan and everything else is under control. And we are never far away if any help or advice is needed. We will also allocate a dedicated member of our team to keep you informed every step of the way right up until the time that your leaflet goes through that letter box.

Don’t just take our word for it!

We all know the saying: ‘talk is cheap’ and that is why we put our money where our mouth is. We want to be accountable to everything that we do and because of that we have audits carried out by an independent company, verifying parameters as well as making phone calls to follow up with people who have been in the leaflet drop area. Using an independent source to do these checks ensures that we always getting an impartial perspective on what we are doing.

We are confident that from the first time you speak to us, at JogPost you will recognise that we are running a professional and productive business that can help take your business to the next level. Contact us soon to get your 2020 campaign underway.

Five Business Campaign Hacks for 2020

designstudio167@gmail.com (Karan Gavali) — Tue, 31 Dec 2019 10:26:53 GMT

Five Business Campaign Hacks for 2020

The New Year is now almost upon us, and all of us here at JogPost hope you had a great Christmas! The question is, what have you been doing towards your continued success in 2020? Have you been proactively planning your tactics, and working out a strategy for the year ahead, or you just hoping it will evolve organically?

Even if you’ve missed the boat this Christmas and New Year (hopefully because you were so busy selling) there is no reason that you shouldn’t hit the ground running for the rest of the year.

1. Campaign

Think about your campaign. What are you trying to achieve and where do you expect your customers to come from? Match your campaign to your timings, your objectives and your budget. There is no doubt that one-off leaflet drop can work but not half as well as planned campaign will. People who see your name often will register better who you are and what you do.

2. Know the response!

There are ways we can show you to exactly track what the response has been to your leaflet drop. This all comes under the heading of campaign and given the right time and the right planning all will be revealed and it will work! We will track your success rates by mapping and by demographic information.

3. Making the split

We know that planning a leaflet campaign can be bewildering at times as you ask yourself which headline is going to be best to use or which offer will give you the strongest response rate. The answer to these questions can be found via the split test, doing your leaflet drop using one headline for 50% of the drop and another headline for the other half. If you want to know more about this way of testing response, let us know and we’ll arrange it for you.

4. Think about returns

This requires a bit of lateral thinking as you ask yourself when you get a new customer how much that customer will be worth on his first visit? Think then about repeat business, how much will his business be worth over the following year, or even over a lifetime of doing business with you? If you can come up with those figures, then the maths is fairly simple. If getting that new customer with your leaflet drop has cost you £20 but over a year his business will be worth £200 - well you do the maths!

5. Get going!

The only thing left to do now, is to get going, formulate your strategy and decide what your offer or inducement is going to be!

At JogPost we are very confident in our campaign building ability. If you’d like any more information or have an idea for a campaign that you would like to run, then get in touch with us so that we can show you how 2020 could be the best year ever for you and your business!

Ho Ho Ho – Your leaflet drop is a go!

designstudio167@gmail.com (Karan Gavali) — Tue, 31 Dec 2019 10:24:34 GMT

Ho Ho Ho – Your leaflet drop is a go!

Of course you need to advertise all through the year and we know the Christmas is a time when the extra push can reap dividends. But if you haven’t gone the extra mile with a leaflet drop this Christmas, then talk to us at JogPost about lining up one for Christmas 2020. In the mean time - think 2020!

The silly season is well under way now and will soon be over for another year so now it’s time for you to think about your advertising campaign and leaflet drops for the New Year. Can you align yourself with the New Year sales to get customers on board by offering them something off or reward them for their loyalty?

New Year, new customers!

A New Year is a great time to attract new customers, and a leaflet drop is the perfect way to reach them. With Christmas wrapping paper in the bin, people will be thinking about New Year resolutions and about a shake up of either their homes or themselves. If you are in the fitness Business the New Year is a great time to go fishing for couch potatoes hoping to become gym bunnies in January.

Creative Thinking

But even if your offering is less obvious, with a bit of creative thinking you can turn it into a New Years offer. Are you selling clothes or accessories? January is the time when people think of fresh starts and an offer or suggestion for revamping their wardrobe could be just the thing they need to see. If the house has taken a bit of a bashing over Christmas, new furniture or even home improvements, might catch the eye of your targeted audience.

Get in early

Although most of the focus has been on Christmas, you need to be thinking of following up your Christmas advertising campaign with one for the New Year. Timing is essential, and having your leaflet drop ready to go at the same time as the shops open their doors for the post-Christmas sales is going to be the best way to ensure that you get a good ROA. Making your New Year savings offers in the middle of January will definitely not have the same impact as it will if you get in there early.

Go Pro

We have said it before and we will say it again, any effort to be timely and even the best offer ever will be negated if your leaflet is not well designed and presented. We’ve touched on what goes towards the perfect leaflet design; so do look back on our blogs for some inspiration!

At JogPost we’ve seen a good few New Years come and go have witnessed first hand how a well-timed and well designed leaflet campaign can be the perfect start to a new year. We’re always happy pass on the benefit of our experience to our clients and if you would like to see us to talk about your leaflet drop we will be happy to talk over what you need.

Christmas is coming – ready or not!

designstudio167@gmail.com (Karan Gavali) — Fri, 29 Nov 2019 12:20:54 GMT

Christmas is coming – ready or not!

At JogPost we would be the first people to say how important it is to always get your message out there. But then there is Christmas! This is a time of year when you really need to be on top of your game, and grabbing your share of Christmas spending. Knowing that consumers are out there with shopping lists they need to tick off doesn’t mean that any kind of advertising will do the trick. It won’t. There are some methods of advertising that are definitely better than others at this time of year.

Christmas clout

So, we hear you ask, what is the best way to advertise at Christmas? The answer is print-based advertising and before you say ‘well you would say that!’ we will give you the reasons why we say that.

1. Over the Christmas period there is much higher footfall in shopping centres and on the high street as people wonder around hoping for inspiration that person who is proving so difficult to shop for.

2. With this greater concentration on buying your leaflets and message stand a better chance of being read and acted upon, especially if you make your message seasonally appropriate.

3. People are in a good mood around Christmas time, and with extra time off to look forward to and the general ramping up of the Christmas spirit throughout the land, your audience is going to be more receptive.

4. A well timed leaflet drop, offering something that people want will also help as things get chaotic, by having a physical piece of paper that people can keep and refer to when they start their Christmas shopping.

5. Keeping up a leaflet campaign through the year will familiarise your audience with your name and then your leaflets and also a reminder of what you offer will be to hand when the festive season arrives.

Discounted Festive Joy

Christmas is the perfect time to offer people discounts come out when the pound in their pocket seems to be disappearing at an alarming rate. Make this a feature of your leaflet and you’ll be onto a winner

Leaflets Offer More

All of us will have had moments when we think about something we saw online, but now seems like the only thing that will do uncle Wilf this Christmas. But then I bet all of us will know the feeling when we go back on to social media, searching backwards and forwards but somehow never being able to track down that advert for uncle Wilf’s moustache curler. If you were selling your own moustache curler and you had devised a really eye-catching leaflet that have been delivered to the right people at the right time, then that moustache curler would be in the bag, literally! At JogPost we have seen a few Christmas advertising campaigns come and go and we know how to make the best of them so that you can offer the best do your customers this Christmas. Make a success of your Christmas advertising campaign, and you’ll be set up for 2020.

Leaflet distribution and social media, a marriage made in campaign heaven!

designstudio167@gmail.com (Karan Gavali) — Tue, 26 Nov 2019 09:31:43 GMT

Leaflet distribution and social media, a marriage made in campaign heaven!

At JogPost we know that it is a competitive market place out there and it is not uncommon for businesses to experiment with what methods of advertising to find which are best for engaging their customers. A lot of different businesses have reached the conclusion that leaflet distribution is a great method of getting the word out there that really delivers a great ROI. They have found that flyers or leaflets prepared and distributed properly lead to an increase in sales and turnover and makes it easier to engage customers and then retain them, for the future.

Engaging the customer

There is nothing more fundamental to a business’s success than engaging customers with a brand offering and this is done by a lot of different means. The aim is always to get those customers and keep them so that the business has a solid customer base.

Social Media

This is a popular and often productive platform for getting a brand established and a customer base established. This virtual connection with interested people can lead to a discussion of the product or service on line and this in turn will help with product or service recognition when you plan a leaflet campaign.

The social media and leaflet combo

Leaflets can promote website and social media platforms and you can use your social media to promote your up and coming leaflet distribution, alerting the faithful to the fact that they will be getting a great leaflet to place with pride under a fridge magnet in their home ready for the day when they need you. This symbiotic relationship can help a lot to boost awareness of what you have to sell, and, after all, that is the bottom line!

Keep ‘em keen

Keeping a loyal following and those customers to come back time and time again is the best and in fact the only way to grow and maintain a successful business. People respond to appreciation and if you can let them know that you appreciate their input and interest in your business then you will develop a loyal following. Interaction on social media platforms will go a long way towards starting and maintaining a conversation that will make keep your product or service in their mind

Give them what they want

Using words like NEW, INSTANT or FREE are eye-catching and you need to use them on your leaflet and website and social media platforms to get the attention of your potential customers. Make your customers feel as though you are looking forward to hearing from them and try to keep a theme going through your website, leaflets and any other places that you appear online or in person. Band recognition is one of the best ways to build business.

At JogPost we know how powerful a well-planned and executed leaflet campaign can be and we are ready to help you make the perfect marriage between your online presence and your leaflet drop.

Demographic Profiling – The Bottom Line | JogPost

designstudio167@gmail.com (Karan Gavali) — Thu, 21 Nov 2019 16:23:39 GMT

Demographic Profiling – The Bottom Line

In days gone by it is true to say that advertising was often a lot less specific than it is these days and employed a much broader approach to getting an advertising message out there. Back then it seemed that not as much consideration was given to whether or not the person or a group were really likely to be part of the target audience for a product or service. Clearly this type of approach is not ideal as it risks falling on a lot of deaf ears, while failing to zero in on those who could genuinely represent an audience for a product or service. At JogPost we have seen both!

The new world of demographic profiling

Enter demographic profiling. What this really boils down to is finding out the demographic most likely to be receptive to your product or service and targeting them with your advertising campaign. This demographic will be arrived at by finding out factors such as:

• Gender

• Age

• Ethnicity

• Location

• Income

There are various ways that this kind of information can be gathered, that can range from surveying to more sophisticated software that is designed to gather the information necessary to inform a leaflet or any other kind of advertising campaign.

Media and entertainment demographic profiling

The idea of demographic targeting has become a major factor for all sectors including the entertainment and media industry. Television programmes are studied and made to appeal to definite demographic groups, normally divided along gender and age lines. One audience that is considered a very difficult one to crack is young men between the ages of 16 to 34, although if you can win their interest and loyalty they can be very profitable customers to cultivate. For this reason many media arms will make greater efforts to capture this particular demographic.

When you are considering your own leaflet advertising campaign, it makes perfect sense, therefore, to do your homework and study the demographic you’re aiming for so that you can make sure that your leaflet drop reflects your findings and targets the ideal audience that your product or service. That will include targeting certain areas of town based on the likelihood, for instance, those who are seen as most likely to be prepared to make house improvements, replacement windows etc. Other targeting may include areas of town where more young people have flats or live in shared houses, such as in university towns, where takeaway leaflets may go down particularly well.

Low tech vs. high tech

There are many different ways of measuring demographics, both low-tech and very high-tech but even with a modest budget it is very possible to do your own demographic profiling to make a real difference to the success of your advertising campaign, and to ensure that fewer of your leaflets end up in the bin!

At JogPost we have a lot of experience with clients who have enjoyed very successful advertising campaigns by getting the demographic right. Contact us now to discuss your own leaflet drop.

Less is More

designstudio167@gmail.com (Karan Gavali) — Mon, 18 Nov 2019 17:03:41 GMT

Less is More

At JogPost we know that leaflet distribution decreased by around 11% some five years ago. That is some five billion leaflets! Disaster you might think, but you’d be wrong. Within the leaflet industry this is actually not something to worry about at all.

Selective Distribution

An article back in 2013 in The Journal* pointed out that where leaflet distribution was concerned investment was being made by clients into the industry, in a different way, thanks to companies like JogPost through a process that is called ‘selective distribution’. What this means in plain language is that rather than wasting money energy and time on the distribution of leaflets to people who are not going to be interested in the product or service offered, companies like JogPost can ensure that your leaflet drop and your product or service is targeted correctly to the people who are most likely to be interested in what you have to offer. Making sure that targeting is specific to the type of customer that fits your demographic will make your leaflet campaign much more efficient and relevant. This, of course, will lead to an outcome that is the success that you need it to be.

Hitting the Target

Targeting the correct audience means that when your leaflets arrive through the door it will be less likely to find its way straight into the rubbish bin but will, instead, find itself in pride of place under a fridge magnet or on the mantelpiece so that it’s handy for future reference.

A Contender

Given that we know that leaflet distribution is now a serious contender in any advertising campaign, the fact that the article in The Journal pointed out that there had been an overall drop in money invested in leafleting all the way back in 2013, shows that what they said was true. It is the re-channelling of resources into companies like ours that is taking up the reigns and generating ROI for customers.

Email Shmemail

We’ve said before that email marketing has its limitations in the fact that very often an obvious marketing email will be deleted without ever being opened (We’ve all done it!). With a leaflet campaign you can at least be sure that the recipient will see your leaflet, as they physically have to pick it up off the doormat! After that it’s a matter of making it eye-catching and offering something that your target audience want or is motivated to keep to one side because they think they will need it later.

At JogPost we are always ready to help our customers design just the right leaflet campaign for their business. The success of our business relies on the success of yours so we’re always looking for ways to ensure that when you undertake your leaflet marketing campaign, you hit the right audience at the right time with the right offering. Contact us now to see what we can do for your business with a targeted leaflet drop in your area.

Social Media no-nos! 5 Mistakes you might be making with a Social Media or Leaflet Campaign

designstudio167@gmail.com (Karan Gavali) — Thu, 14 Nov 2019 15:02:07 GMT

Social Media no-nos! 5 Mistakes you might be making with a Social Media or Leaflet Campaign

Alongside leaflet delivery and distribution another crucial tool in the tool belt of getting the message out there will be the social media campaign. Social media is a great way to network and to build the brand and generally spread information about your business. Alongside a leaflet campaign it can be great aid to people in recognising and appreciating what you have to offer. However the world of social media can be a minefield. Here are five mistakes you need to avoid making with your social media campaign.

1. Overwhelming the audience

There is the temptation to put anything and everything onto your social media platform in the same way, as it can be a temptation to try to cram too much onto a leaflet. Don’t repeat yourself endlessly. Plugging your product in the same way, every day will turn people off. Steer clear of click bating too, commanding people to click ‘like’ for no particular reason is another big turnoff, you need to give something useful in return for the click.

2. Plugging the personal

Be careful not to make any posts to personal. Keep them professional. Of course developing a personality for your business or brand is important, but there is a fine line between that and becoming too personal.

3. Not tailoring posts

The main social media platforms that you are likely to use will probably be Instagram, Twitter and Facebook. But don’t cut-and-paste from one to the other. Have a look at what other people doing on the sites that you want to post on and follow suit. The same can be said about leaflet design. You can learn a lot by seeing what other people are doing, successfully.

4. Failure to check

Always make sure that anything you put in a post or other leaflet is proofread several times. There is nothing more off-putting to a potential customer than spelling mistakes. It makes it look as though you’re sloppy.

5. Having no strategy

Whether you’re talking about a leaflet campaign or a social media-marketing venture you should always have a strategy and goals in mind. If you don’t have these how will you be able to judge how successful or not your campaign has been. This is very important because it will allow you to make changes to your approach that will yield better results as you go along. It may be tempting to dump all your thoughts and hopes onto a social media platform and hope for the best, but trust us, it won’t work!

At JogPost we recognize that there are a lot of similarities between launching a leaflet distribution campaign and a social media campaign. Both need a strategy in place, and both need to follow guidelines to get the best out of them. We have observed many campaigns both online and through the leaflets that we deliver and we are confident that we can help anybody considering a leaflet campaign to make the best of their offering, through our services.

Magnetic Attraction

designstudio167@gmail.com (Karan Gavali) — Mon, 11 Nov 2019 14:43:18 GMT

Magnetic Attraction

We have said it before here at JogPost but we will keep saying it, when you are undertaking a marketing campaign, a leaflet drop is one of the best ways get new business or to expand and consolidate the business you already have.

With about half of leaflets delivered being kept for more than a week although in fact the average is over a month, that is pretty good longevity for any message that you are sending out. And it is this time spent in our homes that is often combined with another household favourite, the fridge magnet.

On any fridge or family sized freezer in any at home in the UK you will find an array of information and inspiration displayed and held in place by the trusty fridge magnet. Junior’s kindergarten art masterpiece jostles for prominence with the bin collection timetable and the latest offer from – yes you!

Magnetic force

It often helps have an idea of where your leaflet will end up when you are planning the design. And with that in mind there is good argument the keeping it smaller, so that it will fit next to Junior’s artwork on the fridge. Make it too big and it can run the risk of getting crumpled easier and will not be as easy to display on a fridge or fridge freezer. Making your leaflets user-friendly, and even thinking of in terms of it being fridge magnet friendly will help give it the best chance when it drops onto the doormat.

There are companies that specialise in making fridge magnets that do the job of a leaflet and that can be distributed to households, with your message on them but we feel that often the cost of this and the actual weight of the magnets make this a less likely option, at least initially, when you are considering a marketing campaign.

Ask and ye shall receive

We think that a good way to get to your leaflet displayed along with the shopping list, and Rover’s next vets appointment is to ask! Think about putting a little comment at the end of your advertising blurb on your leaflets inviting the recipient to keep your leaflet on the fridge door so that it’ll be handy when they need it. Most of us are working on automatic pilot most of the time, and the instruction is on your leaflet to put it on the fridge door, there’s a good chance that is what they will do.

If you follow our blogs regularly, you might be wondering how there could be so much in a leaflet drop that you might not even thought of. At JogPost we are always thinking of ways that we can improve our clients chances of getting the maximum ROI on their investment and when we do have our brainwaves, we’re happy to pass them on to you! We are always here for an informal chat before you commit to a leaflet drop, so that you can be sure that the approach you’re considering is the best one.

There is Only One Chance to Make That First Impression

designstudio167@gmail.com (Karan Gavali) — Thu, 07 Nov 2019 11:33:59 GMT

There is Only One Chance to Make That First Impression

That is the old saying, and at JogPost we happen to believe that it is very true. ]Your leaflet is already up against it, as it jostles for the attention of your intended audience. We have said it before but we think it is worth talking again about what really goes into the making of a great leaflet. After all, the way that your leaflet looks, and feels is the only indicator of the quality of your business that your audience will have.

Its all in the mind

We think that a good way to get the right mind set for preparing a leaflet that will represent your business, is to imagine yourself at a trade fair where you are competing with others in the same business. As people arrive to view what you have to offer, you want them to leave with something to remember you and your business by. You want them to think that they are looking at a quality business, so those flyers that you hand over better reflect that.

Make your leaflet your ambassador

Before you make the final choice for your leaflet feel the paper quality, what does it say about the product that it represents? You would probabaly be embarrassed to hand over a leaflet on sub quality paper in person. You need that same mind-set if you are having yourself represented by a leaflet that will be dropped though a letter bos. It has to look good and it has to feel good too. Using low quality paper will make people think that you either can’t afford anything better or that you are a bargain basement offering. The best paper we think you should consider when you are planning your leaflet drop is:

• 150gsm or 170gsm paper weight

• For card leaflets - 280gsm

There are of course a lot of variations on this and you might want to use 350gsm with matt/gloss lamination, but we recommend the ones above because we have found, from our experience with a lot of clients, that leaflets made of these paper and card weights end up offering the best ROI comparing pound to pound.

The weight of the paper that you use will be important when that leaflet hits the doormat. Too thin and it can easily be folded and crumpled and your message lost forever. If the paper or card feels more substantial then the leaflet will be treated with more respect and will be more likely to be propped up somewhere, especially if the design is quite eye-catching. We have said before that the longer your leaflet stays in a house the greater the chance that someone will act on it. Make it a good quality paper and it stands a better chance of being kept.

At JogPost we have seen many leaflet drops fail to do as well as they could have done due to poor paper choice – Make sure yours isn’t one of them!

The Leaflet’s destiny

designstudio167@gmail.com (Karan Gavali) — Tue, 29 Oct 2019 09:39:40 GMT

The Leaflet’s destiny

At JogPost we know that whether it’s advertising on a billboard on TV, through a radio ad or a leaflet, the desired result is always the same - more exposure and sales for goods or services. When you ask people who’ve chosen leaflets as their way to go, some will say that they have used leaflets as part of a marketing strategy while other people will say they’ve used leaflet distribution as a sales tactic. Whatever the reason for embarking on a leaflet campaign, the aim will always be to engender interest in the person receiving the leaflet, for what you have to sell.

For a long time it was thought that leafleting was actually a bit of an outdated way of promoting goods and services, and email marketing became the tool of choice in sales campaigns. We’ve spoken before about why this is not really the truth of the matter and we’ll explain in more detail now, why we believe that.

Leaflets stick around longer

There have been a host of studies carried out that have proved that around 80% of us will keep hold of a leaflet that has come through the door, even if we don’t intend to use the advertised goods or services immediately. People will often have special places where they keep leaflets they have received in leaflet drops. Compare that to the thirty second hit of the TV ad, or an email that might be deleted before it’s even read and you begin to see why the leaflet drop is becoming so popular.

Leaflets attract buyers

Whether a leaflet is for a takeaway, or one offering double-glazing the aim is always to convince a reader who may have been considering buying that they really do want to go ahead and that that they want to go ahead using your product. And while we agree that a leaflet offering a takeaway might more immediately lead to an impulse purchase, double-glazing is less likely to but it may well sow a seed to be acted on at a later date. People are always enhancing their properties and will mull over the benefits of having the windows changed with your double-glazing leaflets never far away from them! When they decide to do something about it, your leaflet will become a familiar sight in their home and the first thing that they will pick up when they decide to act.

A good leaflet will:

• Inform the reader. The best leaflets sets out what is offered with all contact information clearly provided and with a great call to action.

• Be persuasive. Clever copywriting comes into play here - something eye-catching to persuade the reader that they really need to buy whatever you are offering.

At JogPost we have seen many a sceptic transformed into a fervent leaflet advertiser. Leaflet campaigning, whatever the product or service, gets results. Your leaflets destiny will often be a comfortable place in somebody’s home, waiting for the day when they make their mind up and make that call!

Pride comes before a fall – or does it?

designstudio167@gmail.com (Karan Gavali) — Thu, 24 Oct 2019 12:49:39 GMT

Pride comes before a fall – or does it?

That would be nice if that was true, and it would also be nice if the saying ‘the cheater never thrives’ were true. Unfortunately at JogPost we, like you, know that is not always the case. With every other call on our phone and every other email in our inbox seeming to be some kind of scam these days, it certainly seems as though there are a lot of people who are profiting from cheating.

Cheats do thrive

We have seen plenty of evidence of cheats selling themselves as experts and charging way above the odds for what they’re actually doing. It seems to be endemic across all businesses and we have certainly seen enough of it in the business of leaflet distribution. This can be real pitfall for somebody who is just starting out, and it’s not aware of exactly what they should be paying for service, and what that service should actually deliver. It’s not surprising that while they’re in the throes of getting things organised they might not be as diligent as they normally would be about checking out people selling services to them. Unfortunately as new kids on the block these are just the people who will he preyed upon by cheats and people selling substandard services.

In the many years that JogPost has been working in communities to deliver leaflets and boost sales for our customers we have helped many people get their business off the ground with successful leaflet marketing campaigns.

If it looks too good to be true….

We all know the old saying by now, that something looks too good to be true, then it probably is. If anyone approaches you as you are setting up your business, offering leaflet distribution, before you go ahead ask these questions.

• Have you seen them advertising their services in the local area?

• Have they got a website?

• Can you actually meet them in an office to discuss what you need?

• Do they feature blogs and other tips on their website?

• Can they give you checkable data on other leaflet campaigns they’ve been involved with?

• Do they offer checking service that assures you that your leaflet drop is monitored?

• Have they got credible feedback from previous clients?

• Can they explain exactly how your leaflets up will be managed?

• Will they help you with advice about your leaflet campaign?

• Can they recommend features to do with design, copy and printing?

• Do the prices compare well with the prices of other leaflet distributors in the area for the service that they offer?

Unfortunately at JogPost, we have often had to come to the rescue of clients who have been victims of less than scrupulous people offering leaflet distribution. The old saying you get what you pay for is probably true and although we wouldn’t always claim to be the cheapest service, we think we are the best in terms of what we offer, our transparency and commitment to our clients and their leaflet campaigns.

Doing the maths!

designstudio167@gmail.com (Karan Gavali) — Tue, 22 Oct 2019 08:47:27 GMT

Doing the maths!

At JogPost we know that the real hard work of a successful leaflet drop starts with doing the right preparation. You can have the best-designed leaflet in the world but if you don’t get the distribution area right then you might as well not have bothered. Here is a five-point guide:

1. The first thing you need to do when you are planning a leaflet drop, is to know the total number of letterboxes that are in the area and you are targeting.

2. Also have a very good look at the demographics of the area so that you know that the message you are trying to get out there has the best chance of reaching the audience you think will respond best to it.

3. Conduct an actual count of the houses. You can do this online you don’t actually have to go out on foot or in your car to get the information.

4. If you think that you are going to be doing a lot of leaflet drops (and more and more people are using leaflet drops as their main means of advertising) then demographic software might be worth investing in because it will give you a good view of how any suburb, street or area is made up.

5. There can be a tendency to rule out certain areas especially if it is a first drop and you are testing the waters. However this may not always be the best way forward because sometimes you can end up being quite surprised as to where your responses come from!

Once you have done your household counts, this will give you the number of leaflets that you need to print. At JogPost we will usually advise that you work to the following formula:

Number of letterboxes x 3 = total for print run

You don’t have to print all the same leaflets, you can vary the look of the leaflet, but our advice would be to try to maintain the overall look so people become familiarised and recognise your leaflets when they see them.

Going for a leaflet drop that is actually less than 5000 will not give you much to go on when it comes to learning from the experience, gathering feedback or planning enhancements for any future campaign. A drop of this number is just too small to be able to work on for any of these values.

For optimal results, drops of between 15 and 30,000 are the points that you can benefit from the price advantage for a larger print run and if you order print runs in 20,000s this has the additional advantage of allowing you a heading change or if it’s needed, spelling correction.

At JogPost we often find that our customers are quite surprised when we point out to them features of leaflet drops that they have not even thought of. That’s why we are always happy to give advice to anyone considering a leaflet drop as part of their advertising campaign.

Call to Action!

designstudio167@gmail.com (Karan Gavali) — Tue, 22 Oct 2019 08:44:54 GMT

Call to Action!

At JogPost we know that we are always banging on about designing eye-catching leaflets and grabbing the attention of your potential customers, making them want to use or interact with your products or services or product. So is that enough? Well it might be but what is going to get you over the line is an effective call to action. People need an incentive to want to use your service.

Campaign Leader – The Call to Action

Having an effective call to action is how you will judge the response to your campaign. If you don’t have one, then all you are really doing is letting people know about your product or service, which may or may not prompt them to get in touch with you. A call to action is the means by which somebody reading your leaflets will be prompted to take action. They will either visit your website, call your phone number, scan the QR code or maybe redeem an offer or take advantage of a free item.

The call to action is the advanced guard of your campaign. It is the culmination of the rest of the effort that has included a creative visual designs and compelling copywriting. And a call to action can be accomplished in various ways.

What call to action should I use?

This will vary depending on what type of business or service you’re trying to advertise and whether you want to achieve more telephone enquiries, traffic to the website or your social media pages. Once you’ve decided, these are some of the tried and tested calls to action that are most frequently used:

• Call us today!

• QR Code

• A money off voucher

• Clear social media page information

• Website details pointing to more information about your product or service.

• Invitation to bring in a leaflet to try a service all receive a free item

Once you’ve decided on the best call to action you can use this to monitor how successful your leaflet campaign has been. Whether you have had your leaflet delivered on its own through JogPost door-to-door delivery, as a give away at a tradeshow or from your own business you will need to calculate the ROI that has been generated by your call to action. At this point we should remind you about the hidden response that can be generated by leaflet campaign, for example Google analytics, social media traffic increase, increased brand awareness, and recommendation by word-of-mouth. All these additional ways of spreading the word about your product or service have their part to play.

At JogPost we always advise our clients of how important an effective call to action is for getting the message out there and generating a worthwhile return on investment for their leaflet campaign. We are always very happy to give advice to anyone who is considering a leaflet campaign as part of their advertising because we believe that door-to-door leaflets drops can be a very effective way of getting your message out there.

Don’t blame the Messenger!

designstudio167@gmail.com (Karan Gavali) — Thu, 17 Oct 2019 08:35:53 GMT

Don’t blame the Messenger!

At JogPost we always like to work with our clients, giving them the benefit of our experience when they are planning a leaflet drop. However there will always be those who like to go it alone and come to us with the leaflet drop-ready. Sometimes that works really well, but there is the odd occasion when a client will come back to us and say that they have had virtually no response from their leaflet campaign. We understand is that the first instinct is to blame the distribution rather than anything else about the leaflet. However in our experience, and judged against successful leaflets campaigns that we have had hand in, we usually find that something is lacking in the leaflet itself.

Disappointing response

In fact, a situation just like this came up with one client, John. He ran a hairdressing salon, and was opening another branch locally. He had his leaflets ready and all he wanted us to do was to deliver to the closest 15,000 homes to his new salon. Well that sounded simple enough. We took the leaflets and delivered them. The problem was, John had only two responses from the 15,000 leaflets that we delivered for him. John’s first reaction was predictable. He was convinced we had not delivered the leaflets, or that our delivery team had thrown them straight in the first skip they came to.

JogPost checks

After we had calmed John down we explained the checks we do on our delivery teams that would make it virtually impossible for them to dump leaflets. That includes actual eyes-on checks by team leaders in cars, to follow-ups on the doorstep with the leaflet recipients. I persuaded John to have a look at his leaflet with me. The artwork was bright and appealing, but there was no call to action, and it was quite hard to spot, amongst the artwork, any text. The address and telephone number were so small that it was very hard to read. The leaflet had obviously been designed for visual impact, rather than the actual imparting of vital information.

John listened carefully to what I was saying, and all credit to him, agreed with me that the leaflet simply was not delivering the message that it needed to. I persuaded him to redesign his leaflet and let us try again. He asked me to work with the designer, and so I did and made the following changes:

• Instead of the highly stylised hair models, we used pictures of real clients.

• We put a brief description under each image

• We made the address and telephone number a lot clearer

• We added social media tags

• We gave an indication of how much the most popular styles cost e.g. up do’s for weddings, cut and blow dry etc.

• We added a call to action including an introductory offer

John was delighted with his new leaflets and even more delighted when his next drop with JogPost got him a very respectable ROI!

Leaflet Dropped, But Are You Ready For The Response?

designstudio167@gmail.com (Karan Gavali) — Mon, 14 Oct 2019 11:55:46 GMT

Leaflet Dropped, But Are You Ready For The Response?

At JogPost we have seen it happen time and time again. You have a beautifully designed leaflet with a clear call to action, and an optimised leaflet campaign, beautifully executed (even though we say it ourselves) and then when the response comes through, the prospective client gets a recorded message, or worse still no response at all to their enquiry.

All hands on Deck

Since you know that you have just carried out a leaflet campaign, you need to be ready to handle any response, and the best way to do that is definitely not with inviting your prospective client to leave a voicemail. For the period after the leaflet drop if you cannot take the calls yourself, then make sure that whoever is taking calls is up-to-date with what you have been doing and has some deal closing responses ready for anyone who calls. Using a script for your call answerer to work from is a very good idea. And make sure the person that you get to undertake this very important role, is able to sound friendly, welcoming and informed and is also able to tell you how serious the caller appeared to be. After all time and money has gone into your leaflet drop, it would be crazy not to be ready to make those sales, when the phone starts to ring.

How to leave your leaflet response dead in the water! (Lots of nautical references today!)

As well as knowing the best things to do to make your leaflet drop a success, it is important to know what you definitely don’t want to do! Here is number one on our list of ‘don’ts’ when it comes to planning your leaflet drop. We know that there are lots of options out there, but trust us when we tell you that one of these in particular is simply not even worth considering.

Say no to magazines and newspapers

Do not consider having your leaflets delivered inside a magazine or a free newspaper. Response rates for leaflet drops can be tricky in the first place, burying your leaflet inside magazine or paper with lots of other leaflets, definitely will not improve the situation. Your response rate is likely to be lower, and our advice would be that although it’s cheap, don’t do it. If you’re determined to be in the newspaper, instead of shoving a leaflet in it, why not take out an advert?

I know that we’ve mentioned this before, but it is really important that you gather all the response and feedback you can and any trackable data from each of your leaflet campaigns. Then you need to take time to examine what lessons you can learn and refine your next leaflet drop with your newly acquired knowledge. This is the best way to ensure that your leaflet drops become more lucrative every time you run them. Like anything else, there is no shortcut.

At JogPost we would always advise that you take your time and avoid the pitfalls and you will soon see the impact on your ROI.

Where do you Keep Yours?

designstudio167@gmail.com (Karan Gavali) — Mon, 14 Oct 2019 11:52:35 GMT

Where do you Keep Yours?

At JogPost it is no secret to us, nor apparently to media savvy advertisers that letterbox delivery of leaflets delivers good return on investment (ROI), although it may surprise you to find out exactly why this is the case.

The Royal Mail did the legwork on this one, and they found that when a leaflet drop takes place, that leaflet would continue to work for as long as it is in the house. A lot of people think that the leaflets delivered through the letterbox in a leaflet drop, simply end up in the dustbin. But the truth is that a lot of leaflets stay put four weeks after they’ve been delivered, possibly because people think they might need the service or the goods advertised. And of course the longer a leaflet stays around, the more people in the household see it.

Direct mail is less effective than leaflet distribution.

The survey that was carried out by the Royal mail comma showed that leaflets posted through letterboxes, remain in the home four on average about 38 days. In the case of direct mail postings they are likely to stay in the home for only 17 days.

Local info rules

The Royal mail survey also showed that leaflets that were relevant to the local area or that contained time sensitive details such as offers that were ending on a certain date, were the leaflets most likely to be retained in the house and to be looked at the most times.

In sight, in mind

The survey said that the kitchen was the most popular place in which leaflets were likely to be displayed and of all the people surveyed over half said this was their choice with around 30% saying that the dining room was where their leaflets were kept. Maybe surprisingly, the hallway was not very popular with fewer than 20% of people saying that they kept their leaflets there. Down at the bottom of the list of favourite places to keep a leaflet were the study at 5%, a rather intriguing 3% in the bedroom, and an even more intriguing 1% keeping their leaflets in the bathroom!

At JogPost we cannot promise that your leaflet will be given pride of place in anyone’s bedroom or bathroom, but we can promise our expertise to help you ensure but your leaflet campaign offers you the very best chance of a good ROI.

https://www.royalmail.com/sites/default/files/Royal-Mail-MarketReach-Private-Life-of-Mail.pdf

Get Your New Business On The Map

designstudio167@gmail.com (Karan Gavali) — Mon, 14 Oct 2019 11:45:40 GMT

Get Your New Business On The Map

It’s an exciting time, your funding is in place and you’ve set up your equipment and taken on the staff that you need. The next task is to get the customers you need! At JogPost we know that those first few months in business can make the difference between succeeding or failing, so you need to make sure but you get your name out there, fast.

Brand Building

The first thing you need to do is to build your brand. That means choosing a strong and memorable business name and also a strap line and a logo that clearly conveys what it is you’re offering. It can be worth making the extra investments and getting professionals to do the initial designs and wording for you. After all, this is the logo and the branding but you’re always going to be known by.

Getting the word out

Once you have your logo then it’s a matter of getting it seen as much as possible. That means putting your logo on staff uniforms, printing business cards, putting your logo and details on signs and on stationery under email signatures and even getting your car, as well as any business vehicles branded with your telephone number and what you offer, on the side. You’d be surprised how many people you can reach while you’re waiting in that traffic jam or queuing at the lights!

Research is key

Next comes doing the leg-work and doing the research. This is going to give you the essential understanding of the marketplace you’re launching yourself into. Have a look at what other businesses like yours are doing and then go one better! Get a clear idea of where you fit into the local market and formulate a clear idea of what it is about your business that sets it apart from other people in the same line as you are. It’s all about who the customer thinks is going to give them the best service. Make sure they think it’s you!

Your first leaflet drop

Being new in the marketplace means getting your name and your service out there, and the best way that we think you can do that is with a leaflet drop. Have a look at the other blogs we have written that give great advice on how to make your leaflet stand out from the crowd and make the impact that you need it to. At JogPost we have a wealth of experience with new businesses and will be happy to answer any questions you might have about helping you make your debut with a successful leaflet drop.

Leaflet vs. Internet

Although you may think that sending out emails would be the best way to reach your prospective clients, people are beginning to realise that the leaflet drop is fast overtaking the sales email in popularity and effectiveness.

At JogPost we love to do our bit to help new businesses make their mark, and we will be happy to help you with your first leaflet drop.

Who would want to deliver leaflets?

designstudio167@gmail.com (Karan Gavali) — Mon, 14 Oct 2019 11:39:07 GMT

Who would want to deliver leaflets?

At JogPost we have heard the old tale that only students deliver leaflets, and because they have their own agenda, they very often dump them. Well we do have students working for us, but we also have other people who love the job for various reasons and find it fits in well with their lifestyle, and we would like to introduce some of them to you:

Justin

Justin is a student, paying his way to university, and he’s also a prop forward on the university’s rugby team. He uses his job with us as part of this fitness regime while earning some much needed extra cash to help him through his studies.

Ellie

Ellie is a single mother who loves to be outdoors with her baby. Ellie delivers leaflets with her baby on her back and enjoys the time outside they have together and the exercise it gives her. She can pick and choose which leaflet drops she does although we have to say that she’s more active in the warmer months of the year!

John

John was a postman. In the year after he retired he put on two and a half stone and was diagnosed as pre-diabetic. John came to us with great credentials obviously, having already delivered for the Royal Mail for 15 years. John is now one of our team leaders, and is really happy to have the chance to keep up his exercise. He’s lost the weight he put on and is no longer considered in the bracket that puts him at risk of developing diabetes.

Stanley

Stanley is a very active retired gentleman and came to us two years ago after his wife died. He felt very isolated and lonely at home on his own, and because he had nursed his wife for three years before her death, he had lost contact with a lot of people used to socialise with. Stanley tells us that he really welcomes the chance to get out and about and chat to people while he’s delivering leaflets.

Jenny

Jenny lost her job in a factory and was looking for something that she could do while she attended interviews for new jobs. She is very keen on keep fit, so the chance to be out walking every day while she’s earning money suits her down to the ground.

Alfie

Alfie is a sixth former who delivers for us at the weekends and in the school holidays. He has brought with him several of his friends who are all very keen to earn money while they’re still at school. When they work together they get the job done superfast as they compete with each other to see who finishes first!

I hope that you can see from this that it is not only students who want to deliver leaflets. We employ a variety of different people, from different backgrounds, all with their own reasons for wanting to do the job and who we are always delighted to welcome into the JogPost family.

Five Important KPI values to apply to your leaflet campaign

designstudio167@gmail.com (Karan Gavali) — Mon, 14 Oct 2019 11:36:18 GMT

Five Important KPI values to apply to your leaflet campaign

At JogPost we can talk until we are blue in the face about how successful and leaflet drop can be, but the proof is always in sales. Any advertising strategy that includes the leaflet drop has to measure how successful it has been. One of the best ways to do this is the use KPI (key performance indicators). In this blog we thought we would look at KPI’s and how you can utilise them to measure the success of your efforts.

The Key Performance Indicator is a value that can be measured and used to demonstrate how well and how effectively a company’s business objectives are being delivered. KPI will also help on the way to achieving the marketing goals and to have a plan that can be adjusted, where needed.

Here are some key performance indicators and that you can check against what your marketing campaign is currently achieving.

1. Generated revenue

Assessing how much money you make is a basic yardstick of measuring how successful you have been with any sort of advertising campaign. By measuring KPI against any particular leaflet you deliver, you should be able to make adjustments that reflect which leaflets get the best response.

2. Business Leads

Although the main objective of a leaflet drop will be to sell goods or services, the fact is that many leaflet drops will not have amazing immediate sales results. Sales will often follow an enquiry, in other words your leaflet drop has generated a lead. It will be up to you to convert that enquiry into a sale.

3. Generated lead cost.

Having a lead from your leaflet drop is a good thing, of course, but it must be measured in terms of cost, in other words how much it cost you to generate that lead. The equation for this is the amount spent on your campaign divided by the number of leads generated in that leaflet campaign

4. Traffic to your website

The leaflet campaign that you run will usually contain several calls to action and ways for your prospective customers to learn more about you and hopefully order from you. One of these will no doubt be your website but just because people are curious enough to visit your website, does not necessarily mean they’re going to buy. If this turns out to be your experience then it might be worth looking at having your landing page altered. The call to action the prospective customer sees when they visit your website must be every bit as strong as the one that you have printed on your leaflet.

5. Response Time for sales

If you were going to turn any leads you have into sales it is the number one rule that any enquiry must be responded to fast. There have been all sorts of studies that have correlated the response time to the positive outcome of an enquiry and within the first hour is the best.

We hope that you find these few tips helpful when you are planning your next leaflet campaign with JogPost.

Is your leaflet performing a valuable community service?

designstudio167@gmail.com (Karan Gavali) — Mon, 14 Oct 2019 11:32:47 GMT

Is your leaflet performing a valuable community service?

When it comes to statistics, it is a fact that around 30% of the leaflets, local Government information sheets and magazines that are not specifically addressed are delivered by the Royal Mail. At JogPost we like to think that we offer an alternative and infinitely better method are getting your message out there with a targeted and well thought out leaflet drop.

The war on waste

There is no doubt today that there is much more emphasis on avoiding paper waste. Unwanted leaflets and other unsolicited paper offerings that find their way into people’s letterboxes are often targeted. That is why we believe that every leaflet campaign should be carefully targeted so that any waste is kept to a minimum.

The governing body that is responsible for this type of paper leafleting etc. is called the Direct Marketing Association and they have, along with the Government, voted to install efficient systems that will apply to both door-to-door deliveries and the inserts that you find in magazines. But it’s not an easy problem to solve, for instance with those sometimes annoying inserts in magazines, what do people do with them? Would it be possible to sell magazines with them in or with them taken out?

Planning is key.

That is why planning a drop that will target the maximum number of people, who will welcome a leaflet, is so important. And that is why it’s important for you and us to work together to make sure that the leaflet drop you plan targets well and produces the least amount of waste. There are lists produced that itemise the names and addresses of people who do not want to leaflets put through the door, and we think it’s important to adhere to those, firstly so that the leaflets are not wasted, and secondly because we always want your message to be seen by the people who will most benefit from and welcome it.

A significant boost to the UK Economy

The truth is that the direct marketing Industry is responsible for the injection of more than 45 billion pounds annually into the UK economy. And all those people who ask why do we need ‘junk mail’ at all? should understand that almost 90% of people who are asked about receiving leaflets on the doormat say that they are pleased to have them so that they are aware of local goods and services, when they need them.

Cost effective ROI

To the local business that uses leaflet drops to promote their business it represents a relatively inexpensive way, of getting the message out there, to people who are receptive to that message.

So is your leaflet drop a community service? We think it is and what’s more so do a lot of other people out there as well. They are the people in your local community who will welcome knowing what you have to offer. Contact us that JogPost to talk about your next community service leaflet drop!

One side, or two?

designstudio167@gmail.com (Karan Gavali) — Mon, 14 Oct 2019 11:30:53 GMT

One side, or two?

At JogPost we know that you want to make sure that you get the best bang for your buck when it comes to your leaflet campaign. Some of the questions we are often asked are:

• I have two products; can I put one on each side of my leaflet?

• Shall I put all my contact details on the back of my leaflet?

• Can my friend and I share a leaflet, with his product on one side and mine on the other?

From our experience the answer to all of the above would be no, because they would generally lead to a reduced response rate. We have said before that when a leaflet drops onto the doormat the recipient will give it only a three second glance in which time your headline has to grab their interest. Two sides means two headlines that are so eye catching that they grab the recipient’s interest twice - see the problem? We think that the chances of a leaflet being read on both sides is pretty low so we say that it is far better to make sure that you make an impact with one side of your leaflet.

Having two businesses on one leaflet is also not a good idea; it will confuse and lose interest fast. And in any case which side are they going to show when they put your leaflet on the fridge with a fridge magnet?

So how about the same message on both sides? Again the answer is no. This can even be annoying for the recipient, and you certainly don’t want that. They get your leaflet, glance at it then turn it over because something is on the other side, only to find its same message. Can you see how that would be annoying? The exception to the rule here will be National or a well-known business where the brand is known and a double sided offering is welcomed for the offers it may contain. For most of us in business one side is best unless we have many very interesting headlines or USP’s that really do justify two sides.

The Art of the Leaflet Campaign

Getting a leaflet campaign spot on, is definitely an art, and at JogPost we’re always happy to share the benefits of our experience. Here are five points that you really need to bear in mind when you’re planning that next leaflet campaign.

• More people than you think, are happy to have a leaflet posted through the door.

• The old chestnut that all leaflets end up in the bin simply isn’t true in fact the numbers are about eight in ten who are happy to receive leaflets this way.

• Over half the people who are targeted locally in a leaflet campaign say they have found the information helpful.

• The old method of getting local information out there through free newspapers is largely a thing of the past.

• When people are asked about the leaflets that come through their door, almost 90% of them can recall a leaflet received.

Why should you choose JogPost for your leaflet distribution?

designstudio167@gmail.com (Karan Gavali) — Thu, 19 Sep 2019 08:30:24 GMT

Why should you choose JogPost for your leaflet distribution?

The answer is simple. At JogPost we have put a lot of effort into ensuring our business always offers you the best leaflet distribution service. From the first phone call you make to us, we know you’re going to notice the difference. Everybody a JogPost has the same commitment to what they do. We’ve put together a team that has bought their experience with them from the publishing industry and from door-to-door distribution. We know this industry inside out, and we keep our information current, so that we always have a finger on the pulse. We make sure that we keep up-to-date to offer you the best you can get in leaflet distribution.

Our genuine commitment to customer service

If you have ever worked with us before you will know how much effort we put into managing what we do and in keeping accurate data about what’s working and what isn’t. We make it our business to issue very detailed mapping and distribution documents to all our teams. This leaves no room for doubt and ensures that every leaflet delivery you place in our hands is undertaken with strict adherence to the instructions you have given. We are always in contact with our teams; we never let them just ‘get on with it.’ We want to know how things are going, and we want them to know that we are on hand to offer any help or advice they need. A member of the team handling your leaflet distribution will also ensure that you are kept up-to-date with all the details, right up until the job is finished.

The JogPost audit

At JogPost we always take our responsibilities very seriously and we know that we need always to be accountable to you. The service that we are providing is part of our commitment and as each drop area is completed we follow that up with independent verification with phone calls being made to people who have been in the leaflet drop area. Using an independent Company to undertake these checks ensures that we always have an impartial view of how we’re doing.

The JogPost Approach

From that first phone call that you make to us we think you will recognise our professional approach. We take time to train our staff and we always aim to respond fast to any enquiry. We are also efficient in our on-going service with the provision of analysis of demographic and comprehensive mapping in areas that you tell us you are considering for your leaflet distribution campaign.

We don’t believe in blinding you with science, or producing complicated pricing modules. We will always be clear and upfront in everything that we do and that includes our quotes. We have vigorous Quality control to offer to our customers and their leaflet distribution campaigns. At JogPost we’re proud of the work we do, and we know that our customers appreciate the effort we put in on their behalf. In a crowded marketplace, let us help you stand out from the crowd.

How it works with JogPost

designstudio167@gmail.com (Karan Gavali) — Thu, 19 Sep 2019 08:27:58 GMT

How it works with JogPost

How do I get my leaflets to JogPost?

Once you have made a booking with us for your leaflet campaign we will give you an address to deliver the leaflets to before the start of your leaflet drop. It is possible, for a small additional fee, for us to arrange collection for you. The next step will be to give you the full details of how you’re leaflet drop is going to be managed.

How much notice do I do need to give?

For the most part we will be able to start a campaign with around one week’s notice. That’s not to say that we can’t do it faster because at JogPost we love a challenge! Get in touch with us and let us know what you need and we will do our very best to accommodate you.

How long will it take to deliver my leaflets?

The timeframe will depend a lot on the scale of the project and the method of distribution you’ve chosen. These factors will be discussed and agreed before we start.

How do I know for sure that my leaflets have been delivered?

This is an area in which we will accept no compromise. The physical delivery of your leaflets is something that we monitor closely and we have a very clear validation process for everything that we do. While your leaflet drop is underway you’ll be in constant communication with one of our team leaders who will be able to update you on time and progress. As well as this we have a third party audits carried out on all of our deliveries communicating directly with those who have received your leaflets and confirming delivery. We know that our customers really value this independent assurance that their leaflet drop has been handled correctly. We always operate transparently and we welcome any enquiry into our working methods. We also offer the opportunity for our clients to ride along in one of the team cars with the team leader who will be checking that everything is proceeding according to plan.

What are the typical response rates?

The Direct Marketing Association have estimated that the response to a typical leaflet drop is:

• About 61-72% of consumers say that they find leaflet drops of use to them.

• Almost 50% have gone on to visit a shop, purchased something or submitted information as a direct result of a leaflet drop.

• Around 80% say that they will keep, give to someone else, glance at or read leaflets that come through the letterbox.

What if I have any complaint about the service?

Although this is very rare, the saying ‘you can’t please all of the people all of the time’ is true. We take any complaints very seriously, and we do have an official complaints procedure that you will find in terms and conditions. The JogPost aim is always to give the best service possible, and if anything does go wrong, our priority is to put it right, immediately!

Forget Brexit - How to Launch Your Own Election Campaign!

designstudio167@gmail.com (Karan Gavali) — Thu, 19 Sep 2019 08:24:08 GMT

Forget Brexit - How to Launch Your Own Election Campaign!

With the threat of another general election looming over us JogPost thought it might be a good chance to take a look at your own election campaign. The way that you can put your message out and get people to vote for you by choosing to buy your product or service.

Delete, delete, delete.

There are lots of ways of getting your message out these days, Digital being one of the main methods. But as we’ve said before the shine is definitely going off digital message delivery as a sales email can be deleted with one click without one word of it ever being read. The trend is turning back to delivering the message by paper and that is where a well planned and executed leaflet campaign can win you the election, when people are choosing to buy goods or services that you supply.

Quality above all

There is no doubt that we are all guilty to some degree or judging a book by its cover. That is why it’s important that your leaflets reflect the quality of your election campaign, and win the voters over to what you have to offer. Always go for the best quality paper and finish that you can afford and at least initially employ an experienced copywriter to make sure that your message hits the spot. Yours will not be the only leaflets vying for attention, so the more professional and polished it can look, the better. If you actually are fighting a political election campaign then all the above applies but you will also need to make sure that displayed prominently are:

• The party you are representing

• Your name

• A good photo

• Your constituency area

• The date of the election

• Ways to contact you

• Clear reasons why a voter should choose you

• A powerful call to action

• By law the promoter’s name and address (you or your agent) must be mentioned.

Coming through loud and clear

A cluttered leaflet is a leaflet that is heading straight for the bin. Concise and eye-catching is what is needed whether you are fighting a political campaign or a leaflet campaign to sell your goods and services.

One drop or more?

The saying ‘less is more’ is definitely not one that applies to leaflet campaigns. It can take several drops for your name and your service to register with a potential buyer. There is no doubt that the number of leaflet drops has a direct correlation to the eventual ROI because people take time to absorb information, and then to recall it when they are in need of what you have to offer. Having them put your leaflet aside, or be able to recall your name in conversation with a neighbour, is always going to be the aim.

Whether you are standing as a local candidate in any upcoming election or simply want to promote your goods and services for selection by people in your local area we hope you find these tips useful! Happy campaigning!

How to Avoid Being a Personality Vacuum

designstudio167@gmail.com (Karan Gavali) — Thu, 19 Sep 2019 08:21:24 GMT

How to Avoid Being a Personality Vacuum

Any successful brand will be one that has developed its own personality, one that is instantly recognisable without a word being spoken. Such as the Nike tick the meerkats from compare the market.com or the golden arches of McDonald’s. Also called Brand identity, it is what makes these brands ones that stick in our minds and that we instantly recognised wherever we see them. At JogPost we’re big fans of developing personality!

Something missing?

Maybe you have undertaken leaflet campaigns before and felt that there was something missing about the offering you were putting across. Chances are that was the personality of your brand. People love to identify with things. Going back to the meerkats this story has been on going and we’ve seen them evolve to become a whole family of meerkats with massive knock-on marketing opportunities.

Don’t try to be what you are not

We have seen many leaflet campaigns, that to us definitely lacked sparkle but when we’ve actually met the people behind they’ve been the most interesting and personable people ever! Don’t ever think that sales equal serious because that simply isn’t true. Quirky or fun is good, unless of course you’re selling funerals but for most things it should be possible to find an angle that will set you apart from the crowd. By all means adopt a mascot or figurehead of some sort. It might be worth employing an advertising agency to point you in the right direction to start with even if you can’t afford to continue with their services. There are some very creative people out there!

Don’t rush into it

Think long and hard before you choose an identity see your brand. For it to work properly and for its personality to develop you need to get it right from the beginning and stick with it, building on that personality with each leaflet campaign or promotional activity.

You think its brilliant but will your potential customers agree?

Now that you have found the perfect way to establish your brand, the next thing to do is to make sure that everyone who matters gets the message and likes the message. The answer here is always going to be in communication. The old saying goes ‘a picture is worth 1000 words’ but where a leaflet campaign is concerned, it is going to be words (although not 1000!) that will establish your brand in the marketplace and the personality for that brand. We always say that you should employ a copywriter at least initially and then build on what they produce. In the few seconds that someone is looking at your leaflet it is going to be the headline that they read. Make sure it’s a good one!

At JogPost we pride ourselves on being able to predict which leaflet campaigns will be the biggest hits. Invariably they will be the ones that look the best read the best and have a personality that it is impossible to resist.

How do leaflets impact the environment?

designstudio167@gmail.com (Karan Gavali) — Wed, 11 Sep 2019 09:37:16 GMT

How do leaflets impact the environment?

At JogPost we know you have all seen pleas from your banks to go paperless to save the environment. So does that mean that the paper industry, and the paper that your leaflets are made from are responsible for global deforestation?

Is papermaking stripping the rainforests?

At the moment a lot of attention is on the South American rainforests considered the lungs of the world, where huge forest fires currently rage. The destruction of these rainforests is often laid at the door of the paper industry, but that fair? In fact it is not fair because most of the wood that grows in tropical rainforests is not suitable for papermaking. It is clearing land for human habitation and farming that does most of the damage to these huge expanses of rainforest.

So where does the wood come from for papermaking?

The fact is that almost 100% of woods that are used the papermaking originate in Europe. Paper mills rarely own actual forests but are very well aware of the environmental impact of cutting down woods and forests. After all, they need the raw material to make their paper so have nothing to gain by seeing this raw commodity disappear. To put back what they take out of woods and forests, paper makers will contribute to the planting of new areas of woodland and forest that are then ‘farmed’ in strict rotation. In actual fact European woodlands and forests have been so successfully managed that they increase in size every year, and have done so consistently over the past decade. You could say therefore, that the papermaking industry operates in an eminently sustainable manner.

Paper uses

We are all well aware of the use of paper in everything from loo paper to paper plates and straws but it is the printing industry’s use of paper that seems to attract the most criticism. And under the ‘printing’ umbrella printing leaflets come in for a lot of stick probably due to the fact that they are often seen to be a waste of paper, either ignored on the doormat, or dumped before deliveries even attempted. At JogPost we take our environmental responsibilities seriously and that is a big influence on us as we strive to help our customers achieve more effective leaflet drops with minimal wastage. A lot of paper used in printing will have been recycled, and many printers will also members of The Forest Stewardship Council that promotes the responsible use of resources from woodlands and forests.

Not the baddies

The fact is that under 15% of the worlds wood is used by the paper industry with the rest being used for fuel, in construction and in other industries. The paper industry therefore maybe getting a bad rep, where it is not warranted. We certainly think so. When you look at the facts then paper, which is degradable, is better for the environment than a lot of the electronics we use, which aren’t!

If it ain’t broke…….. But what if it is?

designstudio167@gmail.com (Karan Gavali) — Fri, 06 Sep 2019 08:54:13 GMT

If it ain’t broke…….. But what if it is?

We are all very familiar with the phrase ‘if ain’t broke don’t fix it’ but what if it really is broke or about to break but we simply don’t realise it? The cry of ‘we’ve always done it that way’ is a common one and for sure, your leafleting strategy may work adequately, but hey, who wants adequate? At JogPost we want great!

Take a long hard look at how your leafleting strategy has been working over the years. I’m sure at the beginning it was welcomed as great addition to promoting your business, but be honest, hasn’t everything slowed down a bit or gone a bit stale since those early days? Could you do with a bit of an injection of oomph to get that campaign firing on all cylinders again? Ask yourself these questions

Are you where are you where you want to be?

If you have been in business for a while and things generally tick over okay, it’s easy to relax and imagine that everything is fine. That is until you look around and find your competitors doing better than you are and have helpful friends pointing out that you’re slipping back a bit. Maybe the way you’ve always done things needs a bit of an overhaul and JogPost we can certainly help you with casting a fresh eye over your leafleting campaign.

Has your budget increased with your profits?

When you started out in business, money will it been tights and budgets would have reflected that. Without constant focus on your advertising budget, it’s easy to fall into a routine of spending what you always did on advertising, without allowing for the fact but now you’re doing better it may work for your ROI to spend more on well-placed leaflet campaign, for instance.

Have you freshened up your graphics and text?

There is, of course, a lot to be said for being recognised by your logo that is something everyone strives for. But that doesn’t mean that you have to keep the same old blurb on your leaflet. Get a talented copywriter on board who can make the impact you need and get people reading your leaflets again as you offer new services, discounts etc.

Are you part of the ‘we’ve always done it like this brigade?’

We’re back to that old chestnut again. Just because you have always done something the same way doesn’t mean that’s the way that is in work best for you. You need to change with the times, see what other people doing and seek the advice of somebody at the cutting edge of advertising to see what they recommend. People like a company that adapts to a changing climate in the marketplace and who are not afraid to change with it.

At JogPost we see an awful lot of leaflets, and we can usually predict which ones are going to be winners and which might just be doing the job ‘adequately’ because a great leaflet campaign really can make a real difference to that ROI!

Increasing your return on investment by collecting Data.

designstudio167@gmail.com (Karan Gavali) — Tue, 03 Sep 2019 13:41:06 GMT

Increasing your return on investment by collecting Data.

When you are running a business, you don’t need me to tell you how important collecting data is. But when it comes to marketing strategy and a planned leaflet campaign, collecting data is a very important weapon in your arsenal. At JogPost we have made a bit of a study of this for you!

What do we mean by data?

When you say the word data to people most will automatically think of masses of material being poured over by boffins or fed into computers by data analysts. While that can be true there are other definitions of data that are not quite so scary. Data is just information that helps people come to the right conclusions, make the correct decisions and to gain the right knowledge.

How should you collect your data?

Well, running the risk of sounding obvious, the best way to start collecting data is to start at the call to action that will appear on your leaflet. After all, this is what is going to get you the customers and the sales. Ideally you need to end up with the contact details of either somebody who wants to use your service or buy your goods or somebody who may be interested in doing that the future. One way of getting the data you need, that will tell you how your message is getting out, is to always remember to ask anybody making contact with you, how they heard about you. This is a very basic form of data collection and it is essential because it will tell you where your leads are coming from. Data collected can be the basis of your next advertising campaign. This is a good way of identifying which areas respond best to leaflet drops comparing them to other forms of advertising.

How to you use your data

Once this kind of data has been collected, when you are planning the next leaflet campaign it can be analysed to streamline your leaflet campaign and make it more profitable and successful. Knowing which areas respond best to your leaflet campaign will make it easy for you refine your leaflets and to make the kind of offers that your target audience will really respond to.

Picking up the ‘almost bought.’

Another way to use the data produced by your leaflet drop results is to monitor those who made an enquiry but then failed to follow through with the purchase. These particular hesitators could be contacted at a later date by another means perhaps, to try and ascertain why they didn’t buy when every indication was that they were going to, and then perhaps change their mind and make that sale.

Keeping in touch

Data that you have collected from your leaflet campaigns can also be used to keep in touch with the customers you do have, so that you can inform them of any new products or additional services.

At JogPost we definitely know a thing or two about data!

Great sales copy for leaflets and how to write it.

designstudio167@gmail.com (Karan Gavali) — Thu, 29 Aug 2019 17:02:31 GMT

Great sales copy for leaflets and how to write it.

At JogPost we are often asked what needs to be considered when we are planning a leaflet drop, in terms of great sales copy. In fact, possible angles for sales should be something that you have in mind all the time so that no nugget of inspiration ever passes you by, but there are some other tips that have come from experienced copywriters that might help you when it comes to planning your next leaflet campaign.

Copywriter tips

Sales copy for leaflets has to be very precise, concise and most of all it needs to be eye-catching. You only have a second to capture the interest of that person picking up your leaflet from the doormat. Any commercial copywriter will tell you that the best and the most essential way to make an impact on a prospective client is to capture their interest. This could be with a well chosen graphic or photograph, but equally you can make that vital impact with the words you choose, particularly for your headline and for your call to action.

No one knows your product like you do!

One mistake that new writers often make is the assumption that because you know about your product, and love it to bits, they will too. It turns out that this is mistake that first time leaflet campaigners can fall victim to, as well. When you are very close to what you’re doing and have spent months immersed in producing your product or service, it is very easy to imagine that other people, your customers, are as up to speed as you are. They’re not! They are going to need you to convince them, that this is something that they really cannot afford to live without and you only have a very short time and a moment of visual impact to accomplish this.

The Visual Impact

Your leaflet will need to show and to tell as much about your product as it can. Some ways to do this include using bullet points with concise sentences that pack a punch and make an impact, along with some great images. In the advertising industry they often say that advertising is what you do when it’s not possible to be there in-person. Think about that, how would you sell your business if you were there instead of your leaflet? We also say spend as much as you can on the images and copy for the best ROI.

At JogPost we have handled many hundreds of leaflet campaigns and we will always be happy to give you the benefit of our experience. We hope that the points that we’ve raised above are useful. Of course the details of your product or service are important and deserve pride of place on your leaflet, but think about what we said about making an impact by stating the benefits of your product for your customer, because very often changing the emphasis from detail to benefit can you make all the difference to your leaflet campaign. Happy leafleting!

The Pros and Cons of Leaflet Drops and Why We Think That Leaflet Advertising is the Way To Go.

designstudio167@gmail.com (Karan Gavali) — Thu, 29 Aug 2019 16:59:18 GMT

The Pros and Cons of Leaflet Drops and Why We Think That Leaflet Advertising is the Way To Go.

There is no doubt that a leaflet distribution drop can offer an alternative to the more expensive digital advertising options. We have said before that the digital route has somewhat lost its popularity as people tire of the endless stream of marketing emails. No, there is definitely something to be said for looking at the more traditional methods of getting your message out there and JogPost are here to help you with an effective leaflet campaign.

The local target

We have said it before and we will say it again, a leaflet drop puts you in the drivers seat. You can target your local market in a way that would be much more difficult to do, electronically. Targeting a local audience means that the message arrives directly through their letterbox and can’t be deleted before it’s seen!

Keeping it simple

For a local business the leaflet drop can be the best choice. The alternative is a very uncertain approach using a combination of digital marketing tools that have no guarantee of success. Not that we are saying that a leaflet drop is the key to overnight fortune, but we really do believe that done properly, it is a very good way of reaching a local audience

Getting the message out in more detail

Using digital marketing methods to get your message out there will often see you restricted to just a limited amount of words. A well-designed and printed leaflet delivered in the right way, as part of a campaign, can do much more to raise awareness of your product or service.

Won’t break the bank.

A leaflet campaign will not break the bank and feels more ‘hands on’ than a campaign conducted on the Internet where it is difficult to understand how much work has gone into the marketing and what your money has gone towards! Leaflet drops win hand down when it comes affordability and when compared to things like:

• Landing pages

• Online advertising

• Online design costs

There is also the fact that you will be able to use the leaflets produced for your drop for other purposes as well, to give to people at trade shows or local meetings etc.

Now for the cons

Well there aren’t many really. Apart from the fact that you are reaching a smaller audience, the only other thing you need to know is that a leaflet campaign is only as good as the leaflet in it! That is why you need the right partner, and at JogPost we are ready to be your partner in a leaflet drop that we think will hit the spot when it comes to getting you noticed by your target audience, in your local area. The leaflet also needs to be well designed and that is something that you should not stint on - with high-quality leaflet design and leaflet printing . Make yours the leaflet that stands out from the others with a clear message that your audience just will not be able to resist, and we will do the rest!

Your Leaflets and the battle with the Bin

designstudio167@gmail.com (Karan Gavali) — Tue, 20 Aug 2019 13:33:13 GMT

Your Leaflets and the battle with the Bin

You know that not every leaflet posted through the door will be pounced on and read in eager anticipation. That might be because the person reading it does not need what you are selling, and in that case it most likely will be consigned to the bin. But at JogPost we know our stuff and we have studied the behaviour of leaflet recipients. There are hacks however that we think will help you make the best possible impact with your leaflet distribution drop so that people always keep your leaflets for another day!

A bad rep

There is no doubt that leaflet drops have suffered from a bad rep! We reckon that is a case of the workman blaming his tools! No leaflet drop will be successful unless it is prepared for properly and that the leaflet itself is up to the job of making that essential first impression on the recipient. In fact the leaflet drop might be considered to be a victim of its own success! It looks, and is easy (in the right hands) so people go at it without thinking that what goes on before the drop is as important as the drop itself! To get the best return on investment from your leaflet drop you need to plan prepare and perfect!

Keeping it simple

However you come by the message on your leaflet, we always say that you should keep it direct, to the point and simple. A clear outlining of what is on offer, why your target cannot resist the temptation and a call for action. Of course the contact details should be clear and easy to access.

Online Options

Putting your website on the leaflet is another must! Nowadays people have got accustomed to doing their shopping online and so your leaflet should give them that option. If you don’t have a website then you need to get a good one that people find it easy and safe to order from. If you don’t, they will simply go for a competitor who offers them the chance to buy on line. Make it easy for customers to find you and look at what you have to offer and put an order in on your site.

So good they can’t refuse!

We always recommend that you take the opportunity of making an offer that your customers will find it difficult to ignore. Your leaflet drop is the perfect time to offer them a discount or some other thing that will make them choose your offering over another. Take advice on what that should be or look out for other people’s leaflets that have been delivered and that you find attractive.

At JogPost we know a thing or two about door-to-door leaflet drops. Quality is the first thing along with the services of a distribution company that you can trust. We always aim to help make sure that your leaflets are the ones that people remember that that none of them get consigned to the bin! Get in touch today to discuss leaflet drops, leaflet printing and leaflet design.

How do I know for sure that you have delivered my leaflets?

designstudio167@gmail.com (Karan Gavali) — Tue, 20 Aug 2019 13:30:09 GMT

How do I know for sure that you have delivered my leaflets?

Back in the days that we first started and around the time we attracted the attention of Deborah Meaden from Dragon’s Den this was the question we were most often asked. It would be silly to say that this never happens as we have all seen those sad piles of leaflets dumped in skips or bins on the street that represent the total waste of someone’s money. What we can absolutely say however, that it never happens with JogPost!

At the time that leaflet distribution first became ‘a thing’ it is sadly true to say that there were those who were more interested in turning a profit than actually getting the right people on board to do the job. There was also rarely any form of proof of delivery and that was because, back in those early days there was not really any way of proving delivery had been made.

How can you be sure that the job has been done?

Hiring the right people is the only way to make sure that the right job is done! That sounds simple enough but it has not always been that easy to ensure that you recruit people who really will do a great job. Most people think that students are the ones that are queuing up for this kind of job, and we all know about students, right? I actual fact the kind of people we tend to employ will be:

• Retired

• Semi retired

• Men

• Women

• Adults looking for work

We are not saying all students are feckless but they have their own agenda and of course, that will come first! As an example one of our JogPost delivery team was a postie. When he retired, he missed the exercise and so he came to work for us! And the idea of getting out and taking exercise and working part time is something we hear a lot from our delivery team members who are not quite ready for the pipe and slippers yet!

Keeping a look out

You will be aware of our ride-along service where you can ride along with one of our team and drop in on deliveries in action, anywhere in the area. We also do our own spot checks, to ensure that everything is going fine and that our delivery team are not encountering any problems. GPS tracking is another way of finding out how deliveries are progressing and we do use that too. We often use this when someone is new to make sure they are not getting lost and are delivering everything in the proper way so that you, the customer, can rest assured that your leaflet is not only being delivered, but is being delivered in the right way.

We feel confident that the JogPost formula that we have worked out is the best for getting your leaflet drop completed properly and with the best chance of ensuring you that return on investment. Get in touch today to discuss leaflet drops, leaflet printing and leaflet design.

How to Advertise your Food Delivery Effectively!

designstudio167@gmail.com (Karan Gavali) — Wed, 14 Aug 2019 09:36:26 GMT

How to Advertise your Food Delivery Effectively!

They are probably the most common leaflets to drop through the letterbox; the leaflets advertising the local pizza, Chinese or Indian food take away and delivery, and competition out there is fierce! So how do you grab the lion’s share of the market and get people reaching for your leaflet over the others that have made their way onto the doormat? Here are our JogPost tips for attracting new hungry customers!

Make them an offer they can’t refuse!

With lots of different deals to choose from, how can you be sure that the leaflet drop with your deal is the one that whets the appetite of the people reading it? Recent studies into what gets people reaching for a leaflet has shown that an offer with a definite cut off date works best, probably due to the FOMO (fear of missing out) effect; not wanting to let the date pass without taking advantage of the offer. Other people say that they get put off if there are a lot of complicated qualifying conditions on the leaflet. Like we always say, keep it simple!

The popularity of the BOGOF

By far the most popular offer you can ever make to your prospective customer is the BOGOF, (buy one get one free). Think Domino’s ‘Two for Tuesday.’ However this might not always be the best strategy for your business. Domino’s have obviously identified that Tuesday is a slow day and they drum up business for those quiet days with their BOGOF offer.

Back a winner

If you are going to choose one item on your menu to focus your special offer on then you need to make sure that it is one that is ordered the most by your customers. This will get you the best response because they already know they like it. And don’t make the offer on a cheaper item like a poppadum for instance. Instead offer a free poppadum if a customer places and order over a certain amount.

Make your leaflet good enough to eat!

Invest in some professional food photography and professional leaflet design for your food leaflet so that it looks good enough to eat. Think of the ads you’ve seen on TV, M&S springs to mind, those adverts that literally make your mouth water. Remember the saying - we eat with our eyes first!

Get the word out there!

Planning leaflet distribution for your food outlet is going to take some thought and some preparation but once you have your offer and your leaflet then JogPost will be happy to do the rest - including leaflet printing . Make what you are offering clear and the savings obvious and make the images you use too tasty to resist. Then get ready for the phones to start ringing!

We hope that you find these tips helpful when you are planning a leaflet drop for your food. At JogPost we have overseen hundreds of drops for our customers and we are ready to work with you on yours!

Going it alone or with someone else for your drop?

designstudio167@gmail.com (Karan Gavali) — Fri, 09 Aug 2019 10:35:01 GMT

Going it alone or with someone else for your drop?

Either one can work very well but for the very best results then really there is only one way to do this, and that is on your own. Of course being the only leaflet on the drop will be more costly but we hope that you will see that the extra cost is outweighed by the benefits of being the only leaflet in the drop. You could try both approaches but at JogPost we have done a lot of both and we would always recommend that you go it alone.

Sharing

If you do decide that you want to have your drop combined with someone else’s, there are some things that you need to be sure of.

• Make sure that you know precisely what timetable the drops are going to follow; as you know that the timing of a drop is key. Messing about with that is not a good idea, as it will affect that ‘memory effect’ that we mentioned in a previous blog.

• Find lout who you are going to be sharing your drop with. Make sure it is not a competitor of yours or that it will not in any other way hurt your business.

• Make sure that there is no nesting involved. The Royal Mail are past masters at this, tucking your leaflet inside the local takeaways menu along with other leaflets as this is the easiest way to deliver a handful of leaflets.

• Be sure that as well as there being a guarantee of no nesting, there are no more than 4 leaflets, including yours, in the drop.

Going it alone or with one other?

Doing your drop this way with one or max two others that are not in competition with you, has a few advantages that are:

• Having more control of the drop timings.

• Having more control over the number of leaflets that will be delivered with yours.

• Your response is likely to be better and stand a better chance of maximising rather than compromising your ROI.

Realistic expectations

Leaflet distribution is not the most exciting job in the world and it can be very hard work too. We have done it and we know! By the time that you get up towards one thousand deliveries, the shine has definitely gone off it! The other fact is that most drops would need, to be effective, to be around five thousand leaflets dropped for some impact and up around 10-20 thousand for the recommended effect. You should always find out about who will be delivering the leaflets too, will it be:

• Their own employees?

• Adults?

• Youngsters?

• Sub contractors?

• How much are the leaflet posters paid?

• What can they take on in terms of capacity in any week or month?

• How many leaflets can be delivered in an hour, a day or a week?

Once you are satisfied that what is on offer suits you, as it will do if you go with JogPost, then it should be full steam ahead! We can also support with leaflet printing and leaflet design . Get in touch today to leave a lasting impression and drive exceptional results for your business!

How young is too young? (To deliver leaflets!)

designstudio167@gmail.com (Karan Gavali) — Fri, 09 Aug 2019 10:30:27 GMT

How young is too young? (To deliver leaflets!)

There is a thing about leaflet distribution and delivery and that is, although it can seem like a good idea, and the fact that they will be happy to work for less might also seem attractive the truth is, the younger the hands you trust with your leaflets the more likely it is that things will go wrong. It is down to the logistics. Delivering in an area and in numbers in the thousands is taxing. At JogPost we have done the maths, and delivering to one thousand houses in a typical area of suburbia means walking about twenty miles. That is an awfully long way for anyone and then if that is repeated for several days on the trot, it becomes pretty much impossible, especially for a youngster. In a typical area that would mean delivery drops of about 100-120 leaflets each hour, less if you are distributing in well-to-do areas where there are all those tree lined drives to trot down!

Checking up

Some delivery companies will tell you that they check that their staff are doing a good job by back-checking or even door knocking where they ask if the leaflet has been delivered. At JogPost we do not think that this method of checking works! Here is why this kind of checking is a waste of time:

• The false negative – To get a reliable answer to the question – did you get the leaflet? - It has to be the same person who picked up the leaflet that you end up asking. They might well not have seen it if someone else in the house picked it up off the doormat, so this is not a reliable check at all.

• The False Positive - Lets say that you knock on the door and the person opening it is not at all pleased to see you. They see you as a disruption to their evening or they might even view you with suspicion. Either way they want you gone and will say what they think you want to hear to get rid of you. Confirming that they have your leaflet and are very pleased with it is the fastest way to close the conversation down so they can get back to watching Corrie. Another false result.

• Bad recall - Be honest now, can your really recall any details of a leaflet you got through your door last week? The people you ask this question of will not be able to be accurate because they will not be able to remember!

• The truth tellers - There will be people who do remember and do give the right answer, but how are you going to tell which is which? You can’t!

The bottom line is that if a company is selling you’re their services on the basis of the back-checking they do, then they are selling you a pup! At JogPost we have different ways of monitoring our drops, and we could be very happy to tell you all about them. We also offer specialised leaflet printing and leaflet design . Get in touch with us today to learn more.

Making Your Leaflet Drop Work For You.

designstudio167@gmail.com (Karan Gavali) — Thu, 08 Aug 2019 09:12:29 GMT

You already know that a leaflet drop can be a very effective marketing tool. You can reach your customers at home, and ensure that at the very least they glance at your flyer or leaflet rather than the ‘press delete’ treatment that is the fate of many sales emails! But your leaflet is going to be the star that steals the show. So how do you make sure that it is up to the task? At JogPost your business is our business and we have some tips you might find helpful.

Don’t cut corners

The first thing you need to do is commit to what you are going to do, approach it with wholehearted belief that this is absolutely the right thing to do for your business. Pay for the best that you can afford in the way of leaflet design and all the other things that will make yours the leaflet that people notice and respond to. Your leaflet should contain:

• Professional attention grabbing design

• A striking headline front and back

• Print on good quality paper

• A really strong call-to-action

• A time limited offer

• Clear contact details

When it comes to leaflet printing , you should check how the paper you are going to use to feels like in your hands. You can be sure that your intended customer will react, even subconsciously to better and more substantial paper.

Next pick a size that everyone else isn’t. Standing out is all about being different. Another common error is to cram as much info onto the leaflet as you can. Something simple, stand out and eye catching will do better. That way the potential customer can take it all in at a glance, rather than having to plough though a lot of small print to arrive at your message.

Delivery Strategy

So now you have your beautiful leaflet that cannot fail to attract new customers, have you formulated your delivery strategy? That’s right, you need one! Don’t fall at the last hurdle, don’t press your family and friends into delivery or bung the lads at five a side a few quid to shove them through letterboxes.

The way that your leaflet and ultimately your business is judged will not only depend on what that leaflet looks like but also on how it’s delivered. No one is going to value a leaflet that is posted, three or four at a time through the letter box or if they see a load of them dumped in a bin down the street.

And that is where we come in. At JogPost we have a lot of experience in leaflet distribution - the right way. We will work with you to identify the right area and the right number of leaflets for your drop. In fact, we will do everything that we can to ensure that your leaflet drop makes a real difference to your business and give you a real chance of attracting new customers. Call us and find out what we know!

Think Campaign!

designstudio167@gmail.com (Karan Gavali) — Thu, 01 Aug 2019 12:51:15 GMT

Now that you have decided that a leaflet campaign is going to be the way to go (and it is!) then you have to get beyond the first drop and think longer term. One drop does not a campaign make, as they say! A good campaign is definitely going to be better! At JogPost we specialise in leaflet printing , leaflet design and leaflet distribution . We have done drops of all sizes, and we know that the campaign works best! We also think it is better to concentrate a smaller area at first rather than the whole town.

This is how it works:

First Drop

This will get you a very specific type of response. The people who respond will be ones that you have caught just as they were thinking they needed to buy what you are selling. Your beautifully crafted leaflet is just the thing to spur them into action.

Second drop

These people have seen your first leaflet and it is stuck in their memory. Now that they have had time to file and retrieve it from their memory banks, they will be ready to consider buying from you. You will also, of course, pick up more first-drop buyers (who need what you have).

Third drop

By now your name and leaflet will have stuck in the minds of your target audience. They can see that you are serious and that you are in their ‘hood! Your name will be recognized and trusted. Your crafted flyer will be in drawers and on mantelpieces, ready for the moment when they need your service. You feel like someone they already know.

Timing

This can vary of course, but our experience has shown that it is better to go for frequent drops at the beginning of a campaign. The aim is to get your name in people’s minds, leave it too long and they will have forgotten and you will have to start to make an impression all over again. JogPost have found that drops at ten to thirty-day intervals seem to work best.

Memory imprint

The first drop and maybe the second will imprint your name and service on the subconscious mind of the recipient but going one step further will move that imprint to the conscious mind, and now you are first in line for their business!

There is no doubt (figures don’t lie) that a leafleting campaign is going to be something that will give your company and your offering, a boost. At JogPost we have worked for companies large and small to get them in front of the people who are going to want their goods or services.

Think back, we can all remember a leaflet that made an impression on us and that we remember. I can remember the first chimney sweep leaflet I had, the sooty faced sweep holding his brush his white teeth beaming in a smile reminded me firstly that I needed to get the chimney swept and secondly that he was local. He still comes to me every year!

Five reasons why you need to invest in a leaflet campaign

Fri, 26 Jul 2019 09:29:59 GMT

It is all about the digital message and digital marketing these days but the signs are that people are tiring of this method of delivery, fast!

There is a chance for you here! Be ahead of the trend and get more customers through a good old-fashioned leaflet drop. It may be cost that is holding you back but perhaps you need to think of a leaflet campaign in terms of ROI (return on investment)? To help convince you we have put together five good reasons to launch a leaflet campaign that will reach and convert more customers.

1. Digital Doldrums

With sometimes hundreds of sales emails hitting our inboxes every day how many of us just put our finger on delete and watch them all disappear into cyber space. We are in digital advertising fatigue. Print to the rescue! With an approach that cannot be deleted and that arrives in the letterbox, so at least will be glanced at, and then it will come down to how eye catching you’ve made your leaflet!

2. Print is Prince!

People really do like to hold a leaflet or flyer in their hand and to be able to put it to one side if they don’t need it right now, so they have it to refer to in the future. You can’t say that about a digital message!

3. Branding Strength and Emotional Response

Brand awareness is far more likely to be enhanced by a leaflet campaign than a sales email. Keeping that brand awareness at the front of people’s minds will be accomplished by delivery of leaflets to say 25,000 homes every month that will reap a harvest of enquiries and is proven to be more effective than sending a direct mail to 250,000 people! It will also evoke an emotional response, at a rate of over thirty times more than anything you can send by email.

4. Establishing trust.

A leaflet or flyer has a more authentic feel and usually has verifiable address and contact details in the local area and people will trust that. We are all very well aware of the scams and other hoaxes that populate the Internet so a leaflet is likely to be much better received.

5. Expert Guidance

At JogPost we are proud of being leaders in an industry that is reviving the lost art of person-to-person contact and we are here to advise you on every aspect of your leaflet drop from leaflet design , leaflet printing , leaflet distribution and execution. We are even ready to have you ride shotgun with us, to see how it all happens!

Now that you can see how much a leaflet campaign can do for your business all that needs to be done now is to contact us for your first or next leaflet drop and watch those sales figures increase. There is something very special about your own leaflet designed, always with your customers in mind, delivered by us who always have you in mind!

Ancient jogging got the job done!

Fri, 26 Jul 2019 09:20:51 GMT

At Jog Post we might like to think of ourselves as trailblazers but we found out recently that the word jog was first used in England in the mid 16th century! Shakespeare was also on trend with his use of the word, although apparently when he used it in The Taming of the Shrew jog meant to leave – so jog on then? By 1884 the word was catching on throughout the British Empire. In the USA ‘roadwork’ for training athletes like boxers was also called jogging and by the 60’s and 70’s the word roadwork was replaced by jogging.

Joggers delivered some of the earliest messages, so the idea of leaflet distribution and other drops is not a new one. In ancient Greece if you wanted something delivered, then you got a runner to do the job. During the battle of Marathon with the Persians the Greeks realised they had to get a message to Athens fast to warn that the Persians might be regrouping for a new attack. A runner called Phidippides was chosen to deliver the important information and to run the 26 miles to Athens (see where I’m going with this?) Phidippides completed the distance in an admirable three hours and got the message delivered, but sadly he was so exhausted that he died!

The Romans had a better approach to delivering messages and if you needed to get something through in those days you could hire the cursus publicus (the state runners). These Romans on horseback would ride in relay to get messages through. They had rest posts every 12 miles so that the horses could be changed for fresh ones. This meant that rested horses and riders got messages through faster.

Although we are not planning any deliveries by horseback we are committed to getting your leaflets delivered in the most efficient way. Maybe you have already tried out our “Ride Along” service, travelling in the car with a dedicated supervisor so that you can see exactly happens, on the street. It might be the best hour you spend for your business and our chance to show you just how Jog Post organises our teams and establishes operations.

We are proud of our ground breaking “Ride Along” customer experience that we like to call our “personally-tailored customer service tour.” It is completely free and as soon as your start to work with us you can sign up for the tour! We are always determined that we are transparent and that you, as the customer, can see exactly what goes on. This is our key relationship building tool and it is our way of showing you that your leaflet distribution is carried out just the way you would want it to be - alongside expert leaflet design and leaflet printing . We might not be ready to run 26 miles or to ride it out but we are always very determined to ensure that our clients feel included in what we are doing and can see the process through from that first contact to delivery.

JogPost Blog

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Is Leaflet Dropping Worth It? Evaluating the Effectiveness of Leaflet Distribution

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Consequences of Non-Compliance

Potential Fines and Penalties for Businesses

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​​Reducing Waste in Leaflet Distribution: Best Practices for Sustainable Advertising

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Understanding the Impact of Leaflet Advertising on the Environment

The Environmental Cost of Traditional Leaflets

The Role of Businesses in Promoting Sustainability

Choosing Eco-Friendly Flyer Materials

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Exploring Inks and Printing Practices

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Targeted Distribution Strategies for Maximum ROI

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Encouraging Customers to Recycle Leaflets

Measuring Success in Sustainable Advertising

Tools and Metrics to Evaluate the Effectiveness

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