Shane Edwards • August 24, 2020

Advantages of Leaflet Distribution

It's obvious to most people why you'd employ a specialist in graphic design or copywriting, or outsource your printing. Perhaps it's not so immediately obvious why you'd need a specialist leaflet distribution company, especially if your campaign is over a relatively small area. Wouldn't it just be easier to get one of your junior employees on their bike, dropping off your leaflets round your local area? Or maybe you could get a list of names and addresses and just get a load of brochures into envelopes and posted via the Royal Mail? To us, the answer is simple. A specialist leaflet distribution company in London like us have the years of experience which means they know how to get the most from your campaign. This comes down to one word: targeting.

To get the best out of your campaign and keep costs to the minimum, you want to make sure that you're getting the best possible conversion rate from your leaflets. There's no point in wasting thousands of leaflets on people who are never going to be your customers. We all know that even the best salespeople can't sell to everyone, so it's worth employing that extra bit of expertise to ensure that you get your sales pitch, your leaflet, to the people who are most likely to be interested.

And, of course, you don't know what you don't know! If you're not a specialist in the distribution of printed media then you probably haven't spent as much time as us thinking through the potential pitfalls of all types of campaign and the tricks of the trade to make them as powerful as possible. We can guide you through the process and ensure that everything from the design to the printing enhances your campaign and will communicate effectively with your target audience. Often, we're able to help with identifying that target audience in the first place.

We believe that working with a specialist leaflet distribution company is essential to get the most from your campaign, however small. Even the smallest print-run of leaflets might as well be waste paper if it's not targeted properly.

So, give us a call and see how we can help you get the most from every single leaflet.