5 Ways To Make Your Leaflet Stand Out
Sending leaflets to advertise your business in 2021 is an effective strategy to get more eyes on your product or service. This kind of advertising is known as direct mail marketing, and it has worked for centuries. The earliest recorded direct mail advertisement was back in 1000 B.C.! Today, the direct mail industry is worth 44.2 billion dollars and will continue to thrive, even during the digital age. This is why most businesses still use leaflet distribution advertising today.
Here are five ways to help your next postcard stand out:
1. Focus on the message
Don’t clutter your leaflet with too much information. Leaflets are meant to be punchy and eye-catching. They must send a single message to your customer. Are you promoting a sale? Giving out a coupon? Announcing a new service? Either way, decide on what the leaflet will focus on. You can still send more postcards out in the future with other marketing messages.
2. Pick eye-catching fonts and colour schemes
Choose fonts that are easy to read and understand. The same goes for the colour scheme of your leaflet. You want it to stand out but not give people a headache to look at. Choose one or two primary colours and an accent colour to make headlines pop.
Customers should be able to quickly scan your leaflet and understand the message that it is trying to convey. If your business or brand already has established logos, colours, fonts or other features, use them on your postcard so your customers can easily associate it with your business.
3. Use photos where it makes sense
If you want to advertise a specific product, it might be helpful to include photos of it. Or, if you are offering a service, you could incorporate before and after pictures where relevant. Photos will help create interest for your potential customers and help them visualize your product or service in their life.
4. Make the experience interactive for your audience
Leaflets have the potential to be highly engaging, so you should take advantage of that. For example, if you send out a coupon code, you could hide it behind a scratch-off sticker. Another way to engage your audience is by sending out a highly-targeted postcard on a customer’s birthday.
5. Create more interest using different shapes, sizes and materials
You can customize the size and shape of your leaflet depending on your campaign. You can create shapes that have to do with your business or what you are promoting through die cutting. For example, if you are a pizza shop, you can send out a mailer in the shape of a pizza slice.
In addition to different shapes, you can also employ larger sizes to include more information in other sections if you need to. Larger leaflet distribution postcard sizes will let you include more information or coupons without becoming too cluttered. They will also be impossible to miss.
Other options include foiling and embossing, as well as rounded corners or specialty finishes. These can give your postcard interesting textures and visuals that attract tonnes of additional attention.
One more thing to consider is the type of stock you use for your leaflets. Higher-quality stock is heavy and feels more substantial when held, and will attract customers’ attention. JogPost offers a variety of different and highly customizable printing options for your leaflet distribution campaign.
If you follow these five tips on how to get your next promotional leaflet to stand out, your next leaflet distribution advertising will be a success in no time. Leaflet distribution is a tried and tested marketing tactic for attracting more business and new customers. The creative options are endless with various marketing possibilities, all while being easy to manage.
