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If there’s one thing we know an awful lot about it’s
leafleting or if you prefer leaflet distribution, it’s what
we do and indeed our main business in London. Printing leaflets
and having them distributed is one of the best things you can do to
increase the customer base of your company. Leaflets are a mini advert
for your organisation and the process of leafleting is the act of
spreading these marketing materials so that they get into the hand of prospective
customers so that they can have a look at them, get drawn in by your incredible
artwork and slogans and then hopefully they will call you, or email you and
then you can use your incredible sales skills to close the deal and get a new
client. This is essentially how Direct mail industry works. Things get a
bit more complicated when you start to look at all the different ways in which
you can distribute leaflets. Quite often you will see people standing on
the street distributing leaflets hand to hand to passers by. Usually
these people are standing outside a tube station or in a shopping centre in a
big city like London, or some other place where there is a high density
or concentration of pedestrians walking around. Companies choose these
areas because they manage to get much more of their flyers distributed in
the same amount of time. This is a big money saver because most distributors
are paid an hourly wage, and although the distributors who work for JogPost
are paid a much higher hourly wage than others in different companies
they are still paid an hourly wage nevertheless. Time is money, and this is a
business philosophy that runs deep into the core of JogPost’s brand
values.
We do all sorts or marketing here in our company,
door to door flyer distribution is definitely our forte as this is what
we started out doing all these year ago. Ask yourself these two all important
questions… How many flyers do you have for your door drop
campaign, and where would you like us, the amazing distributors to
flyer? As well as making sure were are an eco-friendly distribution company
we are also an eco-friendly printers. You can tell if you read the social
enterprise section of our website that we have a good heart and care very
much about the environment. Be careful which company you decide to go
with because often the pamphlets can end up all over the floor and not
only is this an awful eye-sore and a real waste and bad for the environment
but it also creates a bad image for your company. Passers by will think you are
an organisation that doesn’t care about society or even your good name.
If you don’t even care about your name why would you care what your
customers think of you and why would you provide a decent product or service. It
is important to think about these things when planning a marketing
campaign. You want the best possible results, and guess what? JogPost
gets by far the best in the industry… Hands down… no contest.
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