Distribution
The very first thing you will need to do is create your
marketing materials. It is best to design them with a professional, and
get them printed by a reputable printer company. There is a huge
variation in price between different printer companies so do your
research. It is a good idea to speak to your leaflet distribution
company about finding the most cost effective printing solution, quite
often they have deals set up and they get very reduced rates. Hopefully
it will only be a matter of days before your leaflets arrive and you
are ready to start your distribution.
Choosing the very first leaflet distribution
company you find operating in London would be a big mistake.
People who don’t know about the direct mail industry will be
tempted to go with the cheapest company they can find. Almost every
time this happens the client will regret this decision as they quite
simply will not get the returns.
Nobody in their right mind would get their
£200,000 Bentley fixed by a bunch of monkey mechanics who are getting
paid peanuts would they. It’s the same with leaflet distribution in London.
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