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In order for me to best illustrate the entire process one
takes to find and use JogPost for their leaflet distribution in Woodford
This case study will take you from the start to finish so that you can gain a
clear understanding. For the sake of this article let’s call the client John
Smith. He runs a small pizza delivery restaurant and needs to get a lot more
customers so that he can start selling lots more pizzas and start making lots
more money. He has got a steady fifty regular customers but definitely needs
more. In his life he has had many leaflets come through his door and
knows all too well that door drops are a great way to get more telephone
orders. It’s time to put one into action. Firstly what he must do is get
his leaflets designed, so he chooses an incredible well respected graphic
designer. Of course like any industry there are many different companies
for him to choose from, so he looks around and gets some testimonials from
previous clients. He comes across a guy who has done lots of work for big
investment banks all over the world, but is only charging a small amount to
create a flyer to be distributed. When the incredible flyer’s
finished being made it’s time to print somewhere to get it
printed. Of course, being a nice guy he looks for an eco-friendly printing
company that matches the brand of his eco-friendly distributors. Obviously
he goes with the printing company that JogPost are connected because
they are not only environmentally friendly but also extremely cost effective.
He delivers pizzas to all sorts of areas, in fact his
deliver drivers can reach an area five miles in radius from his restaurant. He
speaks to JogPost and they find out how many homes there are within that
zone. It appears there are 120,000, so he chooses to print 100,000 to make room
for houses with dreaded ‘NO JUNK MAIL’ stickers. As soon as the
leaflets have arrived it is time to plan the direct mail campaign. What
he needs now is a company to distribute the marketing materials
so he searches on Google or Yahoo and comes across a few companies from which
to pick for his door to door flyers distributing. Everyone knows it’s
very important to look into companies you are considering for your campaign.
The direct mail industry is quite fragmented, so he does all the
research he possible can. Once all this is done he knows that JogPost is
obviously the best and he decides to request a quote using their online form. Within
a matter of minutes he gets a reply and they arrange to meet and talk further. The
discussions are over and they arrange for the invoice to be paid so that the
staff can be booked in ready for the door to door leaflet
distribution Woodford. Sure as clockwork the direct mail door drop is
completed and gets get results. John has made a great choice and decides to
save JogPost on his Google browser for future campaigns.
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