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The best thing for me to do so that you can gain a clear
understanding of the process people go through when finding and choosing JogPost
for a leaflet distribution in Wood Green This is a case study
written to take you (the reader) all the way along the journey from the very
beginning to the very end. Let’s say for argument’s sake that this
customer is called Larry David. He is the manager of a big chain of gyms and
the memberships have been dropping dramatically since he has started there. He
really needs to turn things around if he wants to save his job. He looks into direct
marketing, and in particular direct mail. The gym has 150 members,
but he really needs to somehow double that figure in 2 months. He knows from
his own experience that he gets a lot of leaflets through his door and
that these door drops are often for gyms. He make the decision to do a delivery,
and it’s time to get the ball rolling. Now, where to start, ah yes time
to get the leaflets designed, he has a look around on the internet and
finds a fabulous graphic designer. It took him a good while to find this
guy as there was just so much for him to choose from. This particular character
has done lots of work for other fitness related products and he likes the examples
he sees on the website, so picks him to make the flyer to be distributed.
Just as soon as this marvellous flyer’s been created it time
to send the beauty off to print. Now being the upstanding citizen that
he is, Larry decides to use an eco-friendly printing company, of course
as well once he finds one he will be using an eco-friendly distributors.
As a quick side note, not only is JogPost environmentally friendly
but we are by far the most cost effective.
Now Larry’s gym is amazing it has loads of great
features and is good enough to attract people who live as far as 10 miles away.
He doesn’t know how many people live in this area, but once he speak to JogPost
he will find out. As it so happens there are close to 500,000 homes in this
area, so this is exactly how many he orders. Even before the flyers have
arrive he is planning his direct mail campaign. There is one piece of
the puzzle missing…. He now just needs a company to distribute
the marketing materials so he has a poke around on Google and finds
a large number of companies to decide from for his door to door flyers
distributing. It is a simple fact that one MUST do good research into the direct
mail industry as it is hard to find a great company, of course he
looks around for a very long time. After a long time researching he decides
that JogPost is quite definitely the most incredible and he sends them
an email via the website to get a quote. He is called back promptly and
everything is arranged for them to meet for a discussion. Everything is more
than satisfactory and the invoice is paid, they are now ready to door to
door leaflet distribution Wood Green. As is the same every time the direct
mail door drop is done and gets far better results than he could have ever
imagines. John is made up, not only because he gets to keep his job, but also
because he gets a great pay rise.
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